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Marketing & Branding

 

Do "Sales and Discounts" help a brand to flourish in the market?

Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 02 16 2011 06:31:23 +0000
Industry : Retail Chain/LogisticsFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : brands market sale shopping brand image discount
Activity:  313 views;  last activity : 03 11 2011 10:26:27 +0000

We hear of end of the season sale every next month. We get offers like buy get three and upto 51% discount time and again. Still we go and visit the shops to see if there is something we can buy. Normally people end up buying things which don't last long or things which are of no use to them. Still the concept of adding the word Sale and Discount works well. If they give 50% discount and still they earn profit what is the actual price of that object!! No one knows and few care. So, Do you think just addition of word "sale" really helps the brand to flourish in the market?

  
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Upto some extent Vs No, it does not
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It is a great opportunity for us to purchase and judge the brand. If it works out well we can stick to it. (The brand loyal concept). If it does not work well, we look for other options. To add to this we are still not ready to spend all our fortune on all those costly things but if we get it for less, we surely will.

Where upto brands are concerned they are more interesting in selling out their products and make profit out of it. The brand flourishing part happens on its own because if the product gives comfort we always go for it. And once the brand loyality is established in the customer he himself spreads it , promotes it and the process goes on and on.
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  02 16 2011 06:31:23 +0000
 
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It helps to reach the maximum numbers of target customer...but success of a brand also depend upon other factors like customer experience with product, after sale service etc...
By Wasim Ahmad Khan, MBA/PGDM student, IIBR, Pune  | 03 11 2011 10:26:27 +0000
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Yes up to some level only and beyond that it will not work since the comparison of quality, durability, and service with that of competitors in the market will arise.Today the consumers can not be made fools through sheer discounts.Moreover the market segment is divided as there are customer base for different type of products in the similar categories.

Thanks for the referral Ms.Meena Deshmukh.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 03 10 2011 17:17:18 +0000
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Blame it on the Great Indian Mentality to bragain. Be it the subji wala or the corporate honcho, bargaining is in our blood and we are always on the lookout for discounts and offers.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 03 01 2011 12:33:24 +0000
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Sales and Discounts helping brand in increasing their slaes is a topic which is exhaustive as it depends upon the category of the products that are being offerred on discount.As Meen says customers will shift their brand just becuase the next brand is giving discounts, if it si a sensitive category or where the customer feels he or she is attached to the brand but if it suppose a category of floor cleaners yes here customers will tend to shift rather than thinking of brand loyality which is very high say in the case of elctronics or skin care etc.
By Srinivas Pinninti, Head Of Non Food Sourcing, Al Meera Consumer Goods Company  | 02 18 2011 10:43:55 +0000
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I agree with you partially Meena. The Sales Brands or the Brands who they are in Sale all through the year actually becomes Lables instead of Brand. There are many. take the example of Koutons they have now no more a Brand and sales are going down steadily.

the Sales helps some time not always.
By Rathin Deb, Freelance Retail Consultant  | 02 17 2011 13:56:25 +0000
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Always Its good thing.
By Sasanka Sarma, Faculty, NIIT  | 02 17 2011 12:28:23 +0000
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end of season sale will help the brand to liquidate there old stocks and bcos of discount it may reach more people, and get good advertisement from that, company can go for new advanced manufacturing and create a brand, every year they can improve.
By B.MANJUNATH , AREA SALES MANAGER, EMPLOYED  | 02 16 2011 14:37:12 +0000
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Intially sales and discounts counts but finally the real quality and marketing trends of the product stands out.
By sreekesh sreekumar, -  | 02 16 2011 11:57:11 +0000
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Yes,Genuine buyers come forward and take the opprtunites of the sale/discount if they are thinking of buying the things.... & hence Brand Flourishes in the market
By Dhawal , IT Consultant, Electro Industries  | 02 16 2011 08:16:01 +0000
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People know what is where.

For example, Lenova Laptop priced KD 80 and with discount of KD 5. So the price is KD 75. Now , the same Laptop priced KD 109 and comes with a discount for KD85. NOW, YOU SEE THE SALES PROMOTION. They try to flourish but, buyers are aware of it. So find no customer to be sold.
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 02 17 2011 09:34:05 +0000
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Where is discount sale is not discount in their profit but cheating only discounted.You know the manufacture price is ever less than sale price but dealer adds profit+transportation charge+packing charge+rent of shop+elec and tele bill+servant pay +all taxes so naturally sale price goes high.The past time there was profit was limited 1% of sale price at present that rules is vanished.
By LAXMAN KESHWALA, Freelancer, Telecom/ISP  | 02 16 2011 19:44:10 +0000
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Meena the simple economic theory is whenever the need / necessity arises the so called discount has nothing for the buyer. Even it is true to some extent true taking in to consideration the present market scenario, it cannot b said firmly that it has direct relation whenever selling takes place
By sudhakar , BUSINESS CONSULTANT  | 02 16 2011 11:33:24 +0000
Argue for "Upto some extent"
Argue for "No, it does not"
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