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Created by : Jayesh Jain, Software Developer, MS IT  | 11 05 2009 10:53:48 +0000
Industry : Consumer DurablesFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  483 views;  last activity : 07 06 2010 20:18:09 +0000

In a recent survey done by Grass Roots Group reveals that technology and consumer electronic majors in India may be losing up to Rs. 84 lakh per store annually due to wrong business practices that is happening at the moment. Salespersons are only selling smart-sell brands which give them better commission.

The survey which was titled 'Are You Being Sold?' focused on 14 multinational brands in IT hardware and software, as well as consumer electronic space across countries, including India, China, Singapore, Thailand, South Korea, Indonesia and Australia. The performance of sales staff was judged on the basis of the complete shopping experience, including a salesperson's response time, product knowledge and attempts to close a sale. And many times where we see the sales person pushing for the product which is of no interest to the customer and at times misleads with wrong information to get his commission. I am not saying everybody is like that, but this is some serious wrong doing from the Sales people.

What do you think people, Do sales people mislead customers?

 
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My response in this regard is "YES". At times, not always and all sales persons, resort to mis-leading tactics in order to close their call in their favour. BUT the word " mis-lead" used here itself is mis-leading one. It is not so easy to accept that sales persons mis-lead the consumers. Please go through under noted points before drawing a conclusion:

1.  In a sales transaction, the leading force is with the buyer and not with the seller. No sale can be closed unless buyer agrees to pay or/and pays for it. So sales person may mis-represent the things but is not capable of mis-leading a buyer.

2.  Where the sales persons resort to mis-leading tactics, they certainly do so due to lack of confidence, lack of kowledge about their own products, lack of experience and hurry to earn (with lesser efforts) more and more.

3.  Where the products are available in physical form, the chances of mis-selling are lesser in comparison to the ones where the products are in intangible form, i.e. services. If the product is in physical form, the consumers have greater chances of testing/ checking the genuineness of the claims made by sales persons. Still there remains a lot of hidden features which  can not be judged immediately and may go to dis-favour the consumer. In that case also guarantee card is the solution. BUT if the buyer hasites to obtain the guarantee card and ignores this aspect, certainly he shall be the sufferer. Then why to blame only to the sales persons?

4.  In case of sell of services, again the consumer is found ignorant or hesitant in using his "ordinary prudence". We take the example of ULIPs, where mis-selling is said to be in greatest proportions. First of all, when a life insurance agent influences the buyer by saying that "the money shall be doubled in 3 years or it shall trible in 5 years or it will quadruple or pentable in 7 years or 8 years or 10 years", why not buyer tries a little to ask him whether his company is holding a magic stick? Is his company operating some other world? Does his company has magic tricks to multiply the money? No we get blind by listening about unrealistic and amazing multiplication of our money. Simply speaking we close our eyes in the hope of easy money. In such a situation the insurance agent tenders rebate in order to ensure beneficial closure of his sale and we, as a buyer get delighted forgetting every minus in the deal. THEN HOW CAN YOU CALL IT MIS-LEADING?  

5.  Further, the policyholder is allowed 15 days look-in period, wherein he can return the policy and get back his money back by its cancellation,in case he observes any feature detrimental to his interests. But we, as a policyholder, seldom go through the terms and conditions incorpoprated in the policy bond and we get uneasy after receiving first statement of our account from the company wherein lot of expenses wuld have been deducted, shrinking in our first year's premium money to our surprise. We, then, find it easy to blame the agent for mis-selling. IS IT NOT TRUE? IS THE SELLING AGENT IS ONLY PERSON REALLY RESPONSIBLE FOR THIS? It does not appear justified.

6.  It is the simplification of the situation but the problem is much more complicated and it would be over simplification to brand it as MIS-LEADING by selling agents/ persons where consumers are equally responsible for it.

YET THE SALES PERSONS CAN NOT BE SPARED ON THIS COUNT ONLY. THE SALES PERSONS BEAR GREATER RESPONSIBILITY TO ADHERE TO ETHICS OF THEIR BUSINESS AND CAN NOT BE ALLOWED TO DO ANYTHING (DISHONESTY) IN THE NAME OF THEIR BUSINESS OR EARNING PROFITS.


By SURENDRA TEWARI, Freelancer, Guru FinAdvisors  11 17 2009 21:16:16 +0000
 
Top Argument
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Just because you had one experience like this and you are terming that sales people mislead customers, sales people are not there to convince you, they are bridging the gap to you that is there for the product between the manufacturer and the retailer, infact each sales person is an ambassador who is representing the company  to a customer which is the end point where organizations depend on sales people to generate the revenues for them, Products will not sell just because a star is endorsing the product, but because of what the sales guy tells you in detail about the product when you enter the store, there might be instances where at times sales guys mislead just because they thought  if this closing is done then he will achieve the target and will be eligible for commission, but then this is what happens all across the world, but if the customer says no, or if he or she is having prior knowledge about the product then I guess there should be no problem at all, people will buy what they want, and not what sales guy is selling you...It is as simple as that...


By Mohit Aggarwal, Sales/BD Manager, Oracle  11 05 2009 11:12:58 +0000
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I do agree that sale person mislead their customer in order to close their sale because sales job is target oriented so in order to fulfill their target they mislead their customer in order safe guard themselves. 


By swati , MBA/PGDM student, amity school of insurance and acturial science  | 01 02 2010 08:12:06 +0000
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Of course the sales people mislead customers. Particularly in the service industry, like banking and insurance, first of all they just try to give rosy pictures on phone or even in person without providing any printed leaflet. Any sales man of even a DSA would introduce himself as if he is an officer of the Bank or Insurance Company. He would simply say I am speaking from so and so Bank. On asking for any printed literature, they would pretend that every talk was being recorded so there would be no need of any worry for the customer. If on insistence they provide some half true pamphlet and are asked what they have told is not avilable in the pamphlet, their pat reply would be that due to strict norms of the RBI or the Insurance Regulator, these things cannot be included in witing, but the company or bank provide all these things.

Not even that, they won't tell you what is there against the interest of the customer. For example one salesman on phone gave me a very rosy picture on behalf of a bank that if I would keep a block of certain amount fixed in my savings account I would earn high rate of interest and the bank would provide so and so facilities (he counted a lot of such facilitis). I just told him to provide me the printed pamphlet of the bank. The gentleman visited personally, tried to convince me by making me see the pamphlet at a glance. On insistence that I would like to study all the points of the pamphlet and then reply. He left the pamphlet reluctantly. In that pamphlet a negative provision was included, according to which a penalty at the rate of Rs.1500 per quarter wa to be be charged if the balance after that fixed amount (for highere interest rate) would fall at any time below certain limit. That meant the depositor was perforce to keep two fixed amounts in his savings account with the bank. And on withdrawal in emergency out of his own deposit balance he would pay heavy penalty for the fall of the limit even for a single day. This way the bank would be swallowing even the original deposit of the depositor by deducting penalty amount much more than the interest allowed every quarter. The sales person avoided to apprise me on that issue.

In medical insurance cases most of the people get befooled by the sales people, as they don't tell that certain illnesses, if they have already been suffering for the last three years or so would not be covered with the insurance policy. People get themselves insured because of the rosy picture shown by the sales person. They are able to know that the sales person befooled him only when they get the insurance policy.

In fact most of the people come to know that they have been mislead by the sales persons much after they get experience of any loss.


By PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants  | 11 20 2009 05:28:43 +0000
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Yes. It true sales people mislead customers to generate sales. This happens in most of the cases when a company appoint DMA ( Direct Marketing Associates) a group or a company that work on comission basis to sell products. One of the main cause of misleading is lack of konwlege about the product to DMA'S. These DMA's were not trained properly about product feature/benefits etc. and when they go to customer they manipulate the things or say yes to all the feature even though these features were not available in a product, just to close the sale.

These types of sales people doesn't work for more then few month and they know that they will leave the group/company after few months and there will be no catching afterwards. So they just try to earn their comission by selling products.

These types of sales people can be find hugely in Financial Service Industry e.g. Mutual fund, Insurance, Credit Card etc.


By Deepak Agrawal, Consultant, Independent Consultant  | 11 07 2009 08:36:30 +0000
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I will put it some other way round. They don't mislead consumers but they hide lot of facts which can put off the sale. This practice definately hearts the business prospects of the company or the store.


By Mukul Bhartiya, Head-Sales & Marketing(Organic Food Business), Arvind Ltd.  | 11 07 2009 02:46:33 +0000
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Even i am in sales, but i feel YES now a days in the market, most (NOT all) of the sales people misguide the customers just push their products somehow.  BUT THESE SALES PEOPLE DON'T SURVIVE HAPPILY IN THIS FIELD AFTER A CERTAIN PERIOD. Dear All Sales Guys, please help the customers in choosing the right solution for them and LET US HAVE A GOOD NAME MANOG ALL THE PROFESSIONS.

ALOK


By Alok Amritanshu, Area Sales Manager, bioMerieux India Pvt. Ltd.  | 11 06 2009 15:09:12 +0000
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It is a fact that most sales people mislead customers (i am not telling all).  the trend is especially very high in BFSI segment where, may it be ULIPS or Insurance or personal loans everything was mis-sold and the trend was so worst that RBI and IRDA had to intervene to put stringent regulations in place.  Despite this also still the trend continues.  In BFSI the most mis-sold product is an ULIP stating that it is a short term money doubling investment instrument, when actually it is not.  If you look at the average misleading sales in each sector, every sector has a standard.  To my knowledge, Insurance sector scores the most, then to some and large extent FMCG.

Misleading sales is done mostly in consumer - B2C Segment where customers are taken into confidence using technical jargons.

It is minimal in corporate/industrial sales as it involves procurement department which has experienced managers.

However, misleading sales is mostly done by executives who are under high pressure targets.  Misleading sales are also done by greedy sales managers and demoralised sales teams/employees.


By Rijo Stephen Cletus, Business Analyst / Consultant for IT, Hospitals and Healthcare Sector  | 11 06 2009 09:44:31 +0000
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The another name of marketing is, "To make you believe that you need a think that you actually don't". A good salesman is someone who can do this task very neatly and can sell more and more products. They don't even mind in telling lies to customers for this...


By Archana Singh, Relationship Executive, ICICI Bank  | 11 05 2009 12:53:03 +0000
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According to me yes at times they mislead customers, I've had a first hand experience and which was not so pleasant, where I was suggested product where the guy hyped like anything and convinced me to buy the product, and that is why there are sales people right to convince you, and later after two months the product did not last long and when went in for an exchange they refused me to give and the sales guy who sold me the product was no where in the picture, this is totally unacceptable where they force you to go for another product just because there is a good commision for them, I've heard that this happens in Life insurance policies also where customers are misled, I have seen sales staff usually try to convince you to buy a particular costly product for no reason at all.


By Jayesh Jain, Software Developer, MS IT  | 11 05 2009 10:53:48 +0000
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Sales man sells/Pitches the quality  of there own product. It is upto the consumer to chose and then buy. Misleading statement is totally incorrect as the consumer has full right to chose and then invest on the products available in the market.


By tansir ahmad, Sales Executive/Officer, dr morepen ltd  | 11 06 2009 22:06:42 +0000
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I feel that just because of an bad experience you cannot categorize all the sales people as liars. There are organizations who adhere to the policy of being honest with thier consumers which ultimately enhances their market creditibility.I do agree that some sales people do lie,however as the saying goes"No one is bad,its only the circumstances which makes them bad" i.e a sales person is not a born liar,maybe the circustances in which they are,forced them to lie.


By Roopesh Nair, Vice President - Sales & Marketing  | 11 06 2009 17:54:13 +0000
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its not that they mislead.its basically that they are nt well trained about the product that leads 2 such a bad experience by the customer.


By monty arora, MBA/PGDM student, indira school of business studies  | 11 06 2009 16:36:05 +0000
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Lying and highlighting the features are two things.

Infact it is not only in sales that liers are not appreciated ;; it is with any profession.

The only thing is sales guy should not break the expectations of customer by lying. No one can thrive like this.

Ultimately product speaks and in todays world it is said Cutsomer needs to be more smart as he/she can access the product details from all companies offering  that product.

Prospect has all the resources to select the product in the market to be client to avoid false commitments

 

 


By Manish Grover, Account Manager , Impressico Business Solutions Pvt Ltd  | 11 05 2009 12:50:39 +0000
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I guess not all sales people mislead customers and hence we cannot generalize that all sales people mislead.  If a person is being mislead, it is up to the individual to recognize the product and buy what they intended to buy.  It is the job of the sales person to convince people to buy products - that is what they are being paid for.


By Hari Prasad K, Head - Managed Services & IT Solutions  | 11 05 2009 12:24:20 +0000
 
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