As per as long term prospective, and ultimately Company wants to win customer loyality therefore we have to stick with ethical values. as we know customer is the king of the market So, we can not cheated people Satisfy customer is best Advertisement.
By
Avinash kumar, HR Manager
| 08 30 2010 07:56:54 +0000
Anyone who believes to run the Rat-race at whatever cost will need to shed the most on ethics. The dilemma is not limited to marketing alone it is as much applicable in all other segments and individuals. Personally to me I consider them important and a differentiating factor from various other species, so follow them, yet one has to be ready for the harder grind following this path. Simple thinking...... allow Rats to run their race.
By
Ravindra Sharma, Managing Consultant, CHEF-India
| 08 30 2010 06:49:14 +0000
The question could have been framed as to whether we should follow ethics in marketing rather than do we follow the same? That is because an empirical study only can prove the position on it. So let us analyse the success stories and the brands that have remained time tested, can anyone say they are so because there was no ethics or no moral values. Let us not use a broad brush to paint such a sensitive issue and make it blurred.Once Sh .Shunu Sen acknowledged in the A&M periodical magazine the clear distinction between negative and positive advertising.That was based on the values which happen to be universal. Assuming your target audience or the segment you want to appeal to consists of inmates of prison and cheats even they will not buy your product and the strategy if it is found deficient in the credibility of the message.
By
p.m.n.krishnan , ADMINISTRATION, NGO TRUST
| 08 27 2010 16:34:09 +0000
Moral & ethics is certainly the core of doing any thing, we start any work With Same values it’s only due to the unhealthy competition & some other Personal reasons we go the wrong Way. Both values are needed for long lasting Success.
By
Rahul Tandon, Account Director, adlinks
| 07 23 2010 03:40:30 +0000
Do we teach MORAL VALUES in marketing management? I havent learnt it. As far as I know moral values used to be taught by parents or teachers or in moral science. ETHICS, this is something very personal and no amount of teaching can inculcate in you, COME TO MARKETING, of course the tools and techniques to know the customer identify the needs and wants and satisfy the customer is the teaching of marketing and these also are just the tools and when it comes to actual practice not all tools are used. Some are used, some not, some modified-ACCORDING TO THE SITUATION. So as per me there is no dichotomy in teachings and actual practice
By
Prabhakar Srivastava, Principal Consultant, Future Next Consultants
| 07 07 2010 07:08:17 +0000
no,not at all!!!!!!!!!!their is no place for ethics and moral values in marketing world today,if u want to be successful then forget about ethics and moral values.marketing is all about making fool of the client at some extent by saying that your product is the best product in the world which is not 100%true..
By
meenakshi aggarwal, MBA/PGDM student, sikkim manipal university
| 07 02 2010 10:58:39 +0000
No, we dont know follow ethics or moral values learnt at school in today's marketing.eVERY ORGANIZATION IS TRYING AS MUCH AS POSSIBLE TO MAXIMISE PROFIT and minise cost under the detriment of the end users. Every marketers understds the marketing ethnic but close his eyes by cheating customers to maximise profit
By
ojerumu ernest, Head, Client Service/Production, Michael Burnet Services
| 07 02 2010 09:19:01 +0000
"SMS" was and could be a main marketing tool if it will not used for making customer annoyed by sending irrelevant and unnecessary message to not targeted community. what is happening since couple of years. i think this is the main reason customer/people are not like to even peep into these SMSs but still market is using this as cost benefit and mass scale dissemination tool.
By
Deepan Sahu, Programme Consultant, Integrated Watershed Management Programme, Jhansi
| 07 02 2010 06:20:58 +0000
Mean,s We are ready for external factor or entitled to do so.... actually its our mind set how u take thngs!!! and at last we realize we wre wrong!!!!!
By
Avinash kumar, HR Manager
| 06 30 2010 07:55:23 +0000
work is workship but in the practical life is quiet difficult and we r only responsible for doing unethical practices. Due to competition we lost our ground our moral values even our CSR... but at the end of the day.... good r dominated over evil...
By
Avinash kumar, HR Manager
| 06 30 2010 07:21:53 +0000
marketing embraces a target audience who look for quality and ethics in the same way the product they choose will serve them. so any mismatch will not get down well in their mindspace
By
p.m.n.krishnan , ADMINISTRATION, NGO TRUST
| 05 16 2010 14:14:43 +0000
The moral which are taught during daychool must be implented in our day to day life, This will also help us to became a better citizen both in personel as well as business life. An Unetical person is not welcomed in any organisation.
By
shriram chaudhari, Dy Manager Projects, CEPL
| 05 16 2010 12:47:11 +0000
The current education system is too process driven and the fact that human being are being taught by human beings takes a backseat. The ethics and morals are completely forgotten along with the value system. It seems that it has become fashionable to adopt everything that is western and english at the cost o our own. It miuht sound boring an cliched but the ethics morals and value system are very deeply intertwined with the tradition.Since Indians especially Hindus are the only race on this earth which who have a serious ineriority complex about themselves we allow ourselves and our wards to simply copy. The emphasis should be on modernism and not westernism. The people who established the department of Sanskrit and Indic studies at Harvard are modern that philosophy is to be copied. Tagore was modern while being completely India. The verses of Bacchan are modern being in Hindi they also teach us the perspective of ethics, tradition and philosophy. Our education system is simply copyig from western stylization which is not essentially bad but the quality and content is poor. The dropping standards at the technological institutes the quality of dissertation and the attitude of our youngsters is a case in point.
By
Rajeev Kumria, General Manager-Business Development, Bharat Serums & Vaccines Ltd.
| 05 16 2010 08:01:23 +0000
Its a really very nice to discuss upon. It is always said that we have to compromise with our ethical values in marketing. But we never notice those marketeers who are ethical, because we assume them to be non marketing person..!! So to play safe in this consumer market we have to be ethical..!!
By
Ashutosh Gupta, MBA/PGDM student, Tecnia Institute of Advanced Studies
| 05 15 2010 14:35:37 +0000
Yes. I think we do follow ethics in business and life generally. There are always examples to the contrary. And yes profits at any cost is alwys expected from every employee. But does one really have to compromise and go by what is expected to be done? Some of the most successful & respected organisations i have sen are also the most ethical. Yes businesses do cheat customers, but these dont survive for very long. Sometimes marketers are pressured into presnting non facts as facts. However in my experience marketers will tell you untruth only when they dont understand their own discipline and dont believe in their own product/ service. So it really depends on what values does the marketer hold?
By
Akshayata , Marketing Manager, Marketing
| 05 15 2010 08:32:37 +0000
A real marketing guy will follow ethics.non ethical sale will not help in reptative buying.Even any lie is told, if the customer realises the truth than he should feel no probs i am happy with the product.
By
sudheer potti, Location Incharge, L & T finance
| 05 15 2010 08:31:49 +0000
I agree that most of the times we don`t follow ethics or moral values in marketing. May be it is profitable in the short run, but ultimately in the long run it is the ethics and values that will speak about you.
By
subhranshu , MBA/PGDM student, IIMT
| 05 13 2010 17:34:58 +0000
We do follow though not systematically but methodically, of course whatever we have learnt in school/college is just the implementation of reality and that is what we are experiencing now
By
Udaykumar , ASM, Saint Gobain Abrasives
| 05 13 2010 14:19:05 +0000
I believe that ethics and moral values are something which help us gain confidence both our and of our customers. Take example of TATA's and Infosys. we all what happened to Satyam when they took the immoral way to grow. Goals are not only made to be reached, you enjoy the fruits when you enjoy the journey and do it in a right way.
By
saurabh kumar sinha, Sales Head, Solicent Software Solutions Pvt Ltd.
| 05 13 2010 11:42:12 +0000
I disagree with Sheetal Jadav.I think every that business grow long term which follow moral & ethics.Today's Market is relationsip building with the clints. once u got the faith of ur customer , ur customer will never go anywhere & he will give u mouth publicity also in ur market.That will affect ur Business because mouth publicity is a best tool for growth of a business in competetive market. Jhoot ke pawn nai hote to lamba chalega kaise Mem............... So the bottem line is Proffit will come if u think about your customers..........
By
Bhola Shankar, Business Analyst, Business
| 05 13 2010 09:13:30 +0000
We have all read 'Honesty is best policy'. Truth always triumphs. Hence in the long term organisations with ethics will survive and thrive. I have come across one argument about Tatas not being No1. It may be the case now. But in future Tata will succeed. Some of the so called No ones now will not survive if they do not have a moral foundation. I believe in marketing also if we tell the truth people will accept the product for long than telling exaggerated lies and sell the product once. There are ample examples where quacks selling fake medicine for curing chronic diseases getting caught and becoming bankrupt. Hence if we want to survive long we have act ethically .
By
Madan Mohan sahu, Partner/Principal/VP, ICFAI
| 05 13 2010 06:55:48 +0000
As we have to make ourselves suitable to the current market conditions which is quite different then wha is tought , we have to react/behave accordingly. and also the things told in school is the ideal case, not the current business scenario-not even today. where cost-cutting is the very much heard issue and yesterday or so I read the news that some it services giant is thinking on leveraging services of prisoners.
By
ZOHAR BATTERYWALA, Relationship Manager, TAJ INVESTMENT
| 05 13 2010 05:55:05 +0000
ofcourse, we dont follows the ethics which we learnt during theories sessions.though we cant stop the vicious cirlce of corruption and subjectivity and become victim of it, but it is important to be vigilant and endevour to curb for upcoming generations. importantly, not repeat the same mistakes which our predecessors did....
By
Robin , Assistant Manager-Brand, Theme Ventures
| 05 12 2010 19:03:10 +0000
actually we all say in this ki "its easy to say and hard to follow" bt we dont get it ki if we,as a person, only start to follow then it will become so easy... kisi ko to start karna hi hoga nhi to if everyone will feel and say ki sab hi karte h me kyu nhi...den kabhi ni hoga ...i follow and m proud to do that.......i wish everyone does this......umeed pe duniya kayam h......
By
harendra sharma, B.Tech/B.E. student, amity university
| 05 12 2010 17:00:18 +0000
We do I guess, at least the successful Marketers do it for sure. For e.g. we learn a moral value called sharing in school and thats referred to as a 'win-win' model in the marketing world and it works.
By
Mitul , GM-Global Marketing, Praxis Softek solutions
| 05 12 2010 16:35:01 +0000
hang on guys, i dnt think that there is no ethics in business. "as far as my knowledge is concern if you really want to sustain in long term and if you really want to compete with the giants you have to be liberal, you have to follow ethics and bear all the moral values. now modern approach is that the consumer is aware of everything you really cant help yourself cheating people for long time, they have several options they can switch to next best alternative, so in order to gain a cutting edge and in order to be in there for a long time or say for branding you have to follow the ethics"
By
mukesh singh deo, MBA/PGDM student, cosmic business school
| 05 12 2010 13:50:32 +0000
ethical and moral values is totally depend upon individuals perception, if one believe in moral values he should work accordingly, wat we learnt in schools is not always fit to the practical situation, so decision should make according to the situation
By
ayushman , Marketing Manager, Bank of Baroda
| 05 12 2010 11:07:37 +0000
We certainly follow moral values in marketing. May not be 100%. Morality is indivisual specific. An organization is a mix of moral values of indivisuals hence there is an incongruence. But we must do the correct things .
By
Deepak Parashar, Marketing Manager, SKF India Limited
| 05 12 2010 08:11:46 +0000
Yes we do follow the ethics and moral value that we have learnt in our business school. There are various factors which hindrance to objectives, so many a times we don't recall the values, ethics and principle and simply keep in mind the, short term objectives which attached to it..!!! Going beyond the barriers and keeping in minds the ethics and morals while taking decision on your objective is very important, and practically very few people think about it, and though who thinks on the lines of moral and ethics they succeed in long term goals and sustainability. People who want to be an objective oriented has to think on these lines this will help us to bring change in nature of management. I belongs to retail industry background were you have to perfect eye detailer for every small objectives that we set for the organization, that’s helped us to sustain over long term business, morals and ethics help me lot in my past and I hope we should all think on optimistic lines to religiously follow the same to achieve the sustained and long term objectives.
By
Swarup Hanchate, Manager - Marketing , Spencer's Retail Ltd, Pune
| 05 12 2010 04:57:45 +0000
Yes, we follow ethics or Moral values..it is not that companies have intentions to cheat there customers, but sometimes it may happen due to unavoidable circumstances that particular incident can be termed as Cheating..due to human or system error there could be instances but most of the times i have seen that still morals and ethics have been given as the weightage
By
Abhay , Handling all the Marketing Related of Activities of Zone , Sundirect TV Pvt ltd
| 05 12 2010 04:38:29 +0000
Yes, we must follow our ethics & moral values in marketing, by practicing that we could build a long term relationship with our customers and gain the respect.
By
Mousam Chakma, Sales Manager, ICICI DIRECT
| 05 12 2010 04:19:31 +0000
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It’s sad to say that many people don’t. In this world as long as you live you will always have good and bad people, good and bad situations & good and bad relationships. Once you get out of school and into the real world that’s where additional learning, habits & decision making begins. The real world will test your morals & values, and your strengths & weaknesses. Sometimes some people do and some don’t follow good ethical values in the business world or in daily life. Many people don’t because as an adult you have a choice to make your own decisions. The world can be so corrupt. There are many people who DO follow values and ethics that have been taught to do them. But then you have A LOT of the ones that DON‘T. The world is so corrupt and full of bad things & bad people till many people don’t seem to care anymore. When you are in business and trying to up hold a good professional reputation & follow good business practices, having some degree of good morals and values is still needed. Good morals, values and ethics are still needed and more people should practice using them and make it a habit. Many times the good moral values and ethics that we’ve learned don’t stick around. It’s sad to say but that’s the way of the world. It can be true that many times some kids are taught how to behave well and be good people but many times that all gets lost or ignored when you are faced with real world adult situations. It just all depends on the situation & the individual if he or she wants to uphold good morals, ethics and values. ~Business Management Services: You can get business support services & business consulting from The Clerical Business Solutions Company (CBS). Clerical Business Solutions specializes in strategic planning & business administration management.
By
Business Management Consultant, Business Management Consultant, Business Management Specialist & Strategic Planner
| 12 25 2010 15:13:17 +0000
Ethics refers to the study of moral principles, or “right and wrong”, therefore marketing ethics is all about marketers doing the “right thing”. Exactly what the right thing is, is not always completely clear-cut since what is “right” may vary depending on whether you are looking at it from the perspective of the company, its customers or the society in which they both exist.Ultimately there is no ethics which is benefitial to the customer rather than the company.
By
Rajesh , Purchase Executive, Emerson Process Management
| 08 30 2010 10:19:23 +0000
Fisrt of all what i want to argue on the point is that " are the teachers really teaching ethics & moral values at schools?" The answer from amximum of us will be 'No'. Since the root is rootless then how can we expect moral values in Business from the adults!!!!
By
BIBHASH ROY, Assistant Professor(CSE), TIT Narsingarh
| 08 30 2010 09:44:01 +0000
No.... we don't do this.. whatever we learn there is only for school/college, but when talk about marketing field is not applicable.. Market is totally different place.. You can't survive in market with this ethics/moral.. There is no values in market...
By
Nohar Singh Dhruv, Jr. Engg, Chhatisgarh State Electrical Board
| 07 23 2010 04:01:48 +0000
There r certain values wich r gained at school levels only...the things wich r learnt at school cant b learned else where.though its unhidden,its never can b seen but its found internally with us. take for an example, a buddy who is not been to school ever will b completely diffrent in its outlook than a person who had his schooling properly.
By
Rohit Saboo, CA student, ICAI+CFA candidate
| 07 02 2010 11:47:14 +0000
No, as we are practical enough and think about our benefit at the cost of ethics and morals. Be it massive layoff for cutting cost or cheating or false commitment to customer.
By
Rashee Sarkar, AM-HR, FSL Software Technologies Ltd
| 07 02 2010 08:22:09 +0000
no we dont. books and practical fields are different like north poll and south poll..bookish thoughts are essential for exams only..if you try it to field you can see the difference.. ethics moral all these are good for studying..thats all...where you will start using those aspects you will see a steep fall in your growth chart...so now you decide can we are able to loss growth? or those aspects?
By
sudipta saha, Consultant, SC analytics pvt ltd.
| 07 02 2010 07:02:29 +0000
No, We do not follow ethics or moral values that we learnt in school days. Ironically it exist only in books and not for practice. If we follow, then there will not be any successful entrepreneur in this world. We are leaving in a false & untruth world. We are made to believe and buy the wrong products. It may be the very nature of business. Business men will not survive without lieng about thier products. We can not avoid it.
By
Arun Kumar K, Security/ Equity Research Analyst, Thomson Reuters
| 07 02 2010 05:52:55 +0000
Sadly no- Kudos to you for posting such a query- we only find unhealthy business ethics and competition streaming from very nook and cornor. Gone are days when business communities valued the external conditions prevalent for marketing- natural resources, man-power etc, there is absolutely no ethics in the business-word. its accepted norm to lure the customers and cheat them. Often we blame the government for corruption, how good are the business houses then? are they also not corrupt and manipulative. Both share the blame for unethical practises of management.
By
Apeksha , IT/Technical Editor,
| 06 30 2010 07:32:16 +0000
I am working in a company where I see including my boss when I raise a question of doing things according to the knowledge I earned during my P.G in Tool Design then my boss answers that it is not at all mandatory that what we learned or understood in our educational career should be followed in practical life as various factors come to existance including machining time ,cost etc. so my boss insisted me to work according to situation with possitive attitude. so what we learned is sometimes is not realistic to fit in current situation.
By
abhishek paul, Designer Trainee, pennar industries ltd., patancheru, medak dist., hyderabad
| 06 30 2010 03:46:45 +0000
Actually there are two parts to this. First is the fact that we do not apply any of these values to our work life because out there it is a rat race with each trying to outsmart the othern whereas on the other hand there is a personal life in which one can apply all these values and still maintain a distinct identity. All this only goes to prove that bookish knowledge though might enhance once intellect it is of no use in the practical world where real life experience is more necesarry.
By
Jaygopal Raghavan, Marketing Manager, Landmark Group
| 05 19 2010 20:23:58 +0000
ethics and morales, more strongly are the things you learn at your home and school, but in a cut throat professional environment where evryone of us just thinks of personal and professional gains, no oe is bothered to think about ethics or moral values.we talk about them a lot as if now we all are doig exactly but no one ever shows the courage to follow them without fear and with pride...
By
Avadhesh Sharma, Client Servicing Executive, Madison Communication
| 05 16 2010 07:35:15 +0000
THANK YOU SHEETAL.ETHICS AND MORAL VALUES TAUGHT DURING EARLY DAYS ARE CONVENIENTLY FORGOTTEN.NOW THERE IS A RACE AGAINST TIME AND MONEY.EITHER IN LOVE OR IN WAR EVERYTHING IS FAIR IS THE STRATEGY THAT IS MOSTLY FOLLOWED.MANY WANT TO GET THINGS AT ANY COST NOT AT A COST.THERE IS A VERY BIG EROSION IN MORAL VALUES NOT ONLY IN MARKETING BUT IN ALL WALKS OF LIFE IS THE SAD TRUTH.
By
s.baalu , Consultant, XYZ LTD
| 05 15 2010 11:00:22 +0000
ethics is just a mask which people use for doing business....the bottom line is always to make profits at any cost...accept it guys...be true to ur self
By
SANGRAM , Community Manager, TooStep.Com
| 05 15 2010 07:07:39 +0000
No we dont follow at all. Its a competative world & We all are engrossed in rate -race. The most important factor is to genarate business and bring profit to the Co. Theoritical education is far different than what the exact Practical life is. Emotion & Ethics has no role to play here.
By
soumya santi roy, Area Sales Mananger, Francoleome
| 05 15 2010 06:03:29 +0000
I'm overwhelmed..by seeing such valuable & enriched argument posted by my friends. A business is started with a objective of making profits. Giving value added services is a strategy to keep the customers. In business there are no emotions & thus no ethics.....I'm backing the argument with the practical situations I have faced in my life. Those include me as individual & data/information collected from other people. So, it is difficult to follow ethics & remain alive in the cruel business world
By
Sheetal Jadhav, Sales/BD Manager, Future Group
| 05 14 2010 14:41:44 +0000
The world has become so materialistic, that it ain't possible to stand on the grounds of morality or ethics. There are a few bunch who are left.
By
Sunil gupta, Marketing Manager, KCC Pvt ltd.
| 05 14 2010 07:41:07 +0000
No.it is not posible in now a days....because du to compititation. Everybidy want's to prove himself. Any brand will not follow the rule, because he alrady break some ethics and moral during his fild. So this concept unseccessfull in this present time.
By
BAPPADITYA MISRA, MBA/PGDM student, NSHM B.SCHOOL
| 05 13 2010 15:21:26 +0000
Thanks, Sheetal for this debate i am very happy to see that some people are left who can think out of box because each and every person is running towards sucess and it is 101% truth that what value we learn in our school we forget it after coming out from their ,People say that they are very loyal to pay salaries to their employee then why they take money under table as a amount to enter in their company.Now see a very common question a boy and a girl is walking on road with hand on hand What answer comes first in mind boy friend & girl friend Why we can not think they may be brother & sister...............Think over it
By
kunwar prateek singh, MBA/PGDM student, pune institute of business managment
| 05 13 2010 06:48:22 +0000
No we definitely do not follow ethics and moral values that we learnt in school.That period in our life was of innocence and a feeling that everything around us in honky dory! We may ponder on those ethics and values but we have to train ourselves to the current scenario and adjust ourselves.Lets take an example of giving a gift to an official who has done our work. Indirectly, this could be taken as giving a bribe and many times it could be true because we need the person to keep doing our work hassle free!
By
Sumita Chatterji, Head of Holiday Division, mustseeindia.com
| 05 13 2010 04:50:16 +0000
Mr.sachin its nice to hear ur comments but i sincerly feel the change has to take place so next person after you talk to change ahead but not back a positive and realistic approach will change the bad into good if not today tommorw for sure but the attempt should be heartful and with a burning desire
By
Sadhu.Ramakirshna , Business Manager, Penache event management company
| 05 13 2010 03:53:53 +0000
In present conditions it very hard to stick to ethics & moral values. If one is surrounded by corrupt peoples engaged in corrupt practices then how could one manage to follow ethics & moral values. The basic reason of this is that we could not have developed a proper work culture in our country.
By
Sachin Kumar, Legal Adviser
| 05 12 2010 18:30:05 +0000
No, we dont follow ethics or moral values in markting since marketing is totally different from whatever we learn t in the books and in the practical world for survival it is very difficult to continue with ethics and moral values
By
Ankur Tandon, Exe marketing, BJN
| 05 12 2010 12:36:20 +0000
Actually we dont follow any ethics or moral values in marketing. Its a fierce battle out there and no one is ready to compromise due to moral values or ethics. Its open war and attacking openly. As they say, all is fair in love and war. So War it is.
By
Jaya Ray, Manager, KyaZoonga.com
| 05 11 2010 11:41:40 +0000
Exceptionally, YES! NO... my doubt - now ethics might not been taught even in schools... The worst part is, in general, things which does not benefits us or not in our interest, we term it unethical...The same thing becomes ethical looking at the benefits of it...and we discount ourselves... Its difficult to find a single organization/corporate/NGO/institution/... following ethics.
By
Nilesh Jain, Project Manager, A Leading Media/Telecom Co.
| 05 11 2010 05:00:28 +0000
To be competitive, ethics is given a go-by. There are very few companies - here or abroad - who have internalized CSR as ethos. In India, one such exception is the Tata group - but that has meant that they are not the biggest group. How many companies are prepared to sacrifice the bottomline for the sake of maintaining ethics like the Tatas? Very few I would say.
By
Rajib Bose, Top Mgmt Manager/Sr. Manager, Sigma Consultants P Ltd
| 05 11 2010 02:20:03 +0000
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