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Marketing & Branding

 

Do you really like the new Airtel logo??

Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 11 18 2010 13:50:47 +0000
Industry : Telecom/ISPFunctional Area : Branding(Sales & Marketing)
Keywords : airtel bharti airtel new airtel logo airtel telecommunications airtel logo new
Activity:  809 views;  last activity : 12 10 2010 06:51:48 +0000

In the wake of massive rebranding from Airtel where they are spending nearly 67 million dollars towards it. And the end product is the new logo, which looks drastically totally different from the earlier Airtel logo....

http://www.indianteller.com/wp-content/uploads/2010/11/airtel_old_new_logo.gif

Do you really like the new Airtel logo??

  
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Top Argument
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I doesnt look good at all, it some how looks like there is a total disconnect interms of new logo with old logo....they have just retained the colour red and from Airtel it looks now airtel.....symbol is all together strange....for rebranding they are spending so much money and they are doing this for global positioning of airtel as a global brand, The brand which is highly successfull in India, is now venturing elsewhere. And the logo is not that great...
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  11 18 2010 13:50:47 +0000
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ya its pretty good..... just because we all are used to old logo doesnt mean that new one is not appealing ...if airtel will change this logo after say 10 years we will again say the same thing "present logo was nice"...Be the Change!
By wasim akbar lone, Master in Finance and Control(MFC)  | 12 09 2010 13:24:09 +0000
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i completly agree with mr asif... it looks like videocon logo but inverted and red in colors.. rest everyhting is same..in fact, i was wondering if airtel people has ever seen videocon logo???
By sirat raza, MBA/PGDM student, sri balaji society ,pune  | 12 02 2010 16:38:11 +0000
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Any upgrade is welcome. if it also brings new ideas and ideologies.
By phanindra , B.Tech/B.E. student, College Of Engineering , Andhra University, Vishakhapatnam  | 12 02 2010 16:28:39 +0000
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The logo of any company or more precisely brand is defined after many brainstorming session with experts. New logo has got new look and is appealing.Definately it has targeted to youths & red color is depiction of recharged and energised status.If we do semiotic analysis of new logo, their vision & mission statement can easily be aligned. The advertisement features secondary parts that affect “concrete” reality such as warm colour of background & brand name.Look at the logo,it has narrow in last while broad in start,it suggests they have become more ambitious and will soon lead the global arena too.This discussion will take many pages,so in short I would say this one has got likeability. More inputs can be thrown personally.
By Ajeet Pratap, Marketing Officer  | 11 29 2010 18:55:16 +0000
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Old was better
By Ashok Kumar Tudu, Senior Associate Consultant, Infosys  | 11 19 2010 13:15:56 +0000
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I think the new logo supports the change it is bringing to communication network
By Priya Balakrishnan, MBA/PGDM student, FISAT Business School  | 11 19 2010 08:33:21 +0000
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yes
By jignesh khambhati, Network Admin/System Admin, Wipro  | 11 19 2010 05:53:16 +0000
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Yes for a change it is good and appealing
By Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd  | 11 19 2010 05:02:56 +0000
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It looks good, though there is a drastic shift in the logo looks really moving ahead in time, the old logo was getting old and not corresponding to this time...and the new logo looks like targetting the young India, and hence the new logo gets a thumbs up from me.
By Kiran Kumar Reddy, Business Analyst, SAP  | 11 18 2010 14:24:49 +0000
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(Vodafone's logo + Videocon's logo)/2 = Airtel's logo, i hope this was the brief given to the newly appointed creative agency!!!
By Kamal Kant Kanaujia, Brand Executive, LT Foods Ltd.  | 12 10 2010 06:51:47 +0000
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No, as it's only change in logo but they are still worst in providing the right service.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 12 06 2010 14:41:36 +0000
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i feel that that airtel should stick to the current logo, there new logo look like a new electronic brand is launched in market, when i saw that holding in here in Nigeria i felt that some stupid of art work is done to promot a t.v. brand or any electronic brand. i dont understand that they are trying to mach with vodofona logo to grap attact their customers ?


By Asadullah M.S., Concept - Buying Head, FMCG Non Food, Non Food, & Wine & Spirits  | 12 02 2010 17:11:48 +0000
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refering to last arguement where "YES" popping up... its big "NO" NO"....Dont like ner Airtel logo.. very visible mistake.. not acceptable...
By sirat raza, MBA/PGDM student, sri balaji society ,pune  | 12 02 2010 16:54:49 +0000
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No .... Because It is looking like Videocon Logo....
By MD ASIF ALAM, Sap PP Functional Consultant, IT  | 12 01 2010 17:10:54 +0000
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It's dull, I am not sure even the styling seems to be a copy...
By Prad Roy, Lead Developer, Avaya India Pvt Ltd  | 12 01 2010 15:34:49 +0000
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Old is Gold...The new logo seems totally lost..am not sure y they have gone for the new logo but it really looks dull with all its 2G spectrum taken away...
By Saibal Ray, Sr. Process Engineer, KPIT Cummins Infosystems  | 11 19 2010 17:59:48 +0000
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Actually for the Globalization need a change, but here; after spending and investing so much of money the out come not up to that expected levels. compare to this, the old Logo isbetter,atleast the Brand Visible is there,here the New Sympol what is the message, not indicated or communicated any message to the target group,according to my openion just copying the Etisalat sympol,Compare with all other net work, our expectaion is more with 'Airtel'to gather something.

R.SaseenthrenPath: p
By R.Saseenthren , Freelancer, FMCG/Foods/Beverage  | 11 19 2010 17:12:54 +0000
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The old logo is good,the new logo is not looking such a great
By K.Venugopal , HR Executive, POWER MECH PROJECTS LTD  | 11 19 2010 05:21:46 +0000
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