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Marketing & Branding

 

Do you see TV continuing to be the dominant channel of communication for marketers?

Created by : Sheetal Jadhav, Sales/BD Manager, Future Group  | 12 22 2010 06:59:21 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Communication(Sales & Marketing)
Keywords : marketing communication advertisements dominant channel of communication
Activity:  479 views;  last activity : 02 22 2011 12:26:19 +0000

Do you see TV continuing to be the dominant channel of communication for marketers?

  
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If india is considered TV still continues to be the dominant channel for communication for mktrs, may be another 2 yrs down the line with increase in cell phone usage literacy and increase in internet facility the TV can be overtaken.
By Ninganray , Technical/Process Trainer, aradhya steel  12 22 2010 16:26:16 +0000
 
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No...Well, TV has become fragmented but it'll continue to draw a big chunk of the total marketing spends. This is because now you have niche channels and audience profiles that help marketers target better. But the spends are gradually shifting to the new media. In abroad & in countries like in the US at least, 30 per cent of advertising spends have moved to the new media, including mobile. iPad also holds a lot of promise.
By Sheetal Jadhav, Sales/BD Manager, Future Group  12 22 2010 06:59:21 +0000
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Yes, because there is so much content with which one can tie-in the advertisement. There is no requirement for the TV viewer to be literate, or e-literate, or be comfortable with English, so it will be the preferred medium for both literate and illiterate, computer-savvy or e-illiterate. Plus it has major visual appeal compared to mobile sms ads, and the number of niche channels will always be much much less than the number of websites.
By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance  | 02 22 2011 12:26:19 +0000
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TV is a huge source of getting information especially to housewives and also to the working people who finds leisure time at night only.
By pradhnya meshram, Sales Executive/Officer, Tata Communications Ltd  | 02 10 2011 17:50:03 +0000
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Yes tv is the most watched by almost every person, so it has most mass appeal than any other channel in use.
By Nilesh Pawar, Legal & Secretarial, Valencia Professional & Management Services LLP  | 02 10 2011 09:32:35 +0000
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Yes, Tv has great reach to remote villages,bed rooms,drawing rooms,.Attention of people can be gained through this even though they are illiterate.
By malladi madhukumar, AGM -MKTG, Andhra Cements Ltd  | 02 07 2011 11:01:47 +0000
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Whether you agree or don't agree, T.V made most impact on Indians, & is the reason why it is dominant channel of communication for marketers.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 07 2011 05:34:56 +0000
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cant agree more on this the affect it has got on the masses is massive.It is the easiest and most convenient way of transmission.will take atleast a decade maybe to outthrown by someoneelse.
By Rahul Kumar Rai, I.T Consultant, Bennett, Coleman & Co. (The Times Of India Group)  | 01 11 2011 12:04:56 +0000
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with the entry of various social networks a slight diminish in communication through tv is visible.. although TV Adds are still a major source of revenue that can carve a major grip on viewers/customers mind.
By faiz ahmad, MBA/PGDM student, kerala agricultural university  | 01 04 2011 15:43:58 +0000
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Hitherto it remains unchallenged.
By s.baalu , Consultant, XYZ LTD  | 12 31 2010 14:19:27 +0000
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Electronic media is very helpful for marketing now a days..
By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 12 24 2010 20:03:04 +0000
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People already started shifting from TV channels due to overdo of these chaneels.
By Vivek Kumar Srivastava, Competence development Manager-Global Services , NSN  | 12 24 2010 08:11:10 +0000
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yes t.v will play dominant role for communication for marketers.
By kasturirangan.r , INSURANCE ADVISOR, Life Insurance Corporation Of India  | 12 23 2010 20:51:36 +0000
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The importance of TV can't be underestimated but the changing needs are to be addressed to other media as well...
By suhaschandra deshpande, Marketing Associate  | 12 23 2010 20:17:57 +0000
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TV is a strong medium of communication in India. However, with advances in Web 2.0 technologies and other types of technologies like mobile, tablet, etc., social marketing channels apart from the TV will begin to play a bigger role in India in the future.

However, for the present, the TV appears to be ruling the roost but this is expected to be eroded in the future.

Thanks for the referral, Natteraja...
By Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.  | 12 23 2010 16:54:55 +0000
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Yes in my opinion the visual media TVs play the dominant role in leveraging the business opportunities for the marketers.we can witness the number of ads every 5 min of the scheduled programs.The adv endorsement by different types of celebrities & other notable personalities with fame among the people is definitely creating the impact on the sales promotional activities. Of course the adv whether they live up to the expectations of the quality aspects of the products is a different question. However, the TV channels are in fact capable of dominating the minds of the customers in a very large scale. TVs are watched by all types of people and there is no substitute for TVs, the best visual medias reaching every nook and corner across the world.Others are used by a particular class of people.

Thanks for the referral Ms.Sheetal Jadhav.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 12 23 2010 16:34:15 +0000
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Currently online media is dominanat channel of communication rather than TV [offline media]
By Raj Mishra, Web Master, Inner Circle Projects Private Limited  | 12 23 2010 05:14:25 +0000
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Yes.very much.Since TV has almost reached to even remote village level and the customers at these levels are more reliable and determined to buy the brands.since 70 percent of our people in these villages it is imperative that TV will hold a dominent position.
By john peter mendonca, Senior manager,Business Development, win media communications pvt ltd  | 12 23 2010 01:01:37 +0000
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Slowly, Thats why i mentioned 2 yrs down the line. Because may be only 20% May be using online networking but majortity i.e 80% are still depending on TV
By Ninganray , Technical/Process Trainer, aradhya steel  | 12 22 2010 16:52:37 +0000
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Nope it is online and web based applications. Arguments will be put forth about the visual capacity of a television but with todays smarter phones that run on the android platform, this is blunted.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 01 10 2011 16:58:35 +0000
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It still depends on the product. Bçoz the Internet access and the mobile devices is still not populer usage in the rural india. TV is the only source. infact the radio channels are still having thier share as a major comuniation media.
By Shanmuganathan Narendran, Regional Manager, Friesland campina Middle east  | 01 03 2011 18:49:35 +0000
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Yes sheetal though the market of tv viewing is quite fragmented still this the the only media by which you can reach maximum number of customers.

In near future the tv spends by corporate will grow but the same time the add spends on other new media will also grow.
By Rathin Deb, Freelance Retail Consultant  | 12 27 2010 11:55:18 +0000
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Nt essential because there is no end to market the product but itz how innovately you launch your product in the market.
By madhukar sharma, Head Marketing, Bhavyaa Events  | 12 25 2010 16:46:02 +0000
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Whether TV is the dominant ad vehicle would perhaps be determined by the product/category/target audience/social class. If you want to sell Champagne or Ferrari cars, perhaps TV is would not be the vehicle of choice. Similarly, if one is advertising a online investment website, perhaps online marketing would be preferred. For CPG/FMCG products, TV would obviously be the dominant choice.
By Suvojit Basu, Trade Marketing / Category Management / Customer Development  | 12 24 2010 20:36:35 +0000
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No. TV is stupid.
By Davor Virkes, Advisor, Croatian Telecom inc.  | 12 24 2010 11:46:41 +0000
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no slowly people are spending more time away from TV and into online networking .
By Vidhu Dar, CEO/MD/Director, Shiva's Retreat  | 12 22 2010 16:41:36 +0000
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