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Topic : Mad ad world!!
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Marketing & Branding

 

Do you think mobile ads are effective?

Created by : Purvi Ghosh, Marketing analyst, Percept Advertising  | 04 28 2011 07:14:20 +0000
Industry : Advertising/PR/MR/Events
Keywords : mobile marketing mobile advertising mobile ads sms marketing text marketing
Activity:  514 views;  last activity : 03 09 2012 04:54:02 +0000

Google says mobile ads are extraordianrily effective. I do recieve many promotional offers on my mobile. I have subscribed many offers of the places I regularly shop. What do you think about marketing through mobile. Is is effective? Do you believe the words from Google?

http://images.cxotoday.com/2011/01/mobile_advertising_WUW.jpg

  
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Perhaps this is far from true for our country. We delete ads without even checking them. We are not interested in anything more than what we like.
By Purvi Ghosh, Marketing analyst, Percept Advertising  04 28 2011 07:14:20 +0000
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Yes, mobile ads are very much effective if the ads are repeatedly sent. If it is sent only once, the customer would delete it and never remember it again. But if the ad is sent repeatedly, you are feeding it to the customers mind, so the customer would remember it and go for your product or service. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 03 09 2012 04:54:01 +0000
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Yes, the ads are well directed and targetted. Like for example the Nokia X2 ads did generate good response from the youngsters as it was well aimed.
By AMISH , Admin/Facilities Manager, VKVC  | 09 01 2011 09:41:51 +0000
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In my opinion every medium where the content is being consumed by the consumers is effective for marketing purpose, until unless they are executed after understanding the audience and the scope of the brief.
By Nitin Bidani, Accounts Manager, Quasar Media Pvt. Ltd.  | 08 31 2011 05:04:22 +0000
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Advt. may be effective provided it is sent to the subscriber only. Not to everybody who are the mobile subscribers. But to those who are inclined to get special advt. or, offers from selective category. Normally, such as air ticket offers, tour packages, hotel offers, Food chain suppliers offers, Educational events . Merely sending the advt to all mobile will irritate . However, if the items are selected & subscribed, then the user may get benefit out of it.
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 05 14 2011 15:05:35 +0000
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I agree with Purvi as most of times the ads coming in mobile only create irritation and we just neglect them.Mobile is essential in life today and we use it for purpose and it is not an entertaining equipment like TV or newspapers.
By Sabyasachi Dasgupta, Project Manager, Ajayraj constructions Pvt Ltd  | 05 03 2011 10:05:10 +0000
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Of course very effective. Mobile phone connections are still growing at the approx. rate of a 1000 connections per month per city. Everyone wants/has to have a mobile phone today. Imagine the reach of a mobile advert - from the maidservant to the grocer to the auto rikshaw driver to the policeman and postman right upto you!!! what reach and what coverage!!
By Capt. V.S. Kartik, CEO/MD  | 04 29 2011 04:40:24 +0000
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Yes. Success rate is approximately 0.25 percent
By INDRANIL BHADURI, Sales Training for Impatient Entrepreneur,Sales and Non Sales People, Freelance Trainer  | 04 28 2011 18:16:51 +0000
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its not abt wht we think..its abt aht d fact is...ADs are amthing what consumer dnt wnt 2 c(except he is searchin 4 dt particular product/service).consumer carry der mobile phn whrevr dey go..so its a good media for ads
By Sudipta Ghosh, Area Executive  | 04 28 2011 15:49:25 +0000
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No..It will create a negetive impression.
By Suryanarayan Murthy, Asst Vice President (Corporate Finance), A Hydro Power Project  | 04 28 2011 09:17:31 +0000
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I think the mobile ads are very very disturbing and in reality creates a negative image in the mind of the receiver like me.
By Rathin Deb, Freelance Retail Consultant  | 09 01 2011 07:05:00 +0000
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I do not think it is effective. It is only disturbing.
By Renashmi Kaur, Events/Promotion Executive, Eventzo Delight Pvt. Ltd.  | 08 31 2011 14:08:21 +0000
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The ads on mobiles are irritating and boring, one tend to delete such ads without even opening them, because these are disturbing and untimely irritating. The ads on mobiles send negative communication to the receivers hence such ad are not successful at least it is true in case of our country
By Onkar Datt Sharma, Manager (Technical), Retired  | 05 24 2011 07:16:33 +0000
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if the person who is interested then he himself will know by calling in the company. And its more irritating for me having ads on mobile.
By Avinash punj, B.Sc. in H&HA  | 05 24 2011 03:56:21 +0000
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Yes. Agree with Purvi on this. Mobiles are so much more personal and I personally find it irritating and intrusive when I get ads/spam.
By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance  | 05 12 2011 11:41:03 +0000
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as far as branding and recognition is concerned then yes surely its a gud tol.but 1 cnt rely for the results based on social marketing itself......social marketing on the other hand can leave a bad impact on one's product/services as these days evry1 is taking support of these strategies which can put ur product in the category of new and inferior product...so care needs to be taken !!!
By aftab choudhary, purchase and sales manager, delux steel traders  | 05 02 2011 06:39:58 +0000
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exclusively for Teenagers
By sudhakar , BUSINESS CONSULTANT  | 04 29 2011 06:22:09 +0000
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It's really annoying and irritating.
By Muhammed jabir rifai, Graduate in Mechanical Engineering  | 04 29 2011 04:46:24 +0000
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Mobile ads are viewed as "irritants"! Maybe, teenagers prefer this mode!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 04 29 2011 03:30:32 +0000
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It is waste of time and will create negative impression on that advt. It irritates the middle aged people in general. Due to such advt. important messages may be neglected.
By Paul Sureshkumar, Manager, Selvan Marketing  | 04 28 2011 12:02:20 +0000
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Purvi I ditto your views on the subject as far as our country is concerned.
By Rathin Deb, Freelance Retail Consultant  | 04 28 2011 11:42:56 +0000
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No,mobile ads are not that much effective than TV and print media ,because it irritates to consumer .people mostly avoid such ads on their mobile even they activate "DND"on mobile.
By Devendra Pratap singh, Finance Executive, Devendra pratap singh  | 04 28 2011 11:19:47 +0000
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I think we hardly go for every offer recieved through mobile ads.so, In my opinion better to get such adds through emails and not through sms's, otherwise your cell phone keep on buzzing all day and night!
By Rohit Thakur, Electrical Engineer-Industrial, Quality Engineering and Software Technologies  | 04 28 2011 11:19:08 +0000
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Not at all ! They are not that much effective like t.v.ads.

Thanks for referral, Purvi.

I support your view, Shankar.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 04 28 2011 09:33:17 +0000
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I don't thing soo, its of 80% waste nobody look all those msg
By Shankar , CEO/MD/Director, Infosearch bpo Services  | 04 28 2011 09:08:03 +0000
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