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Do you think Orkut will see some success in this strategy?

Created by : Saswati Biswas, Product Development Manager, Tata Motors  | 04 17 2009 06:38:11 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Sports(Personal Interests)
Keywords : cricket ipl 2 ipl marketing ipl business ipl 2009 ipl match ipl cricket ipl schedule ipl players ipl news business ipl ipl inida
Activity:  325 views;  last activity : 07 06 2010 20:18:09 +0000

Orkut is in discussion with IPL to create brand positioning campaigns and IPL profile page – and bring in advertisers to monetize the socionet.

Do you think Orkut will see some success in this strategy?

  
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Even i agree with Sasi's observation that Orkut is more of a hangout stuff rather information gathering. But i will take a neutral stand in this. Because the way Ipl is pushing its presence in networking sites, it could attract a substantial number of eye-balls but yes the time spend on the link or group may be too low.
By Akanksha Prasad, Sr. correspondent  06 16 2009 19:15:51 +0000
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As far as traffic is concerned, Orkut is no.1 social networking site in India and it would be interesting to see Orkut’s monetization strategy – after all, monetizing social networks is not an easy game.I think  monetization strategy will work.
By Saswati Biswas, Product Development Manager, Tata Motors  | 04 17 2009 06:38:11 +0000
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I agree with you Sasi ,when you are surfing a social network goal clearly defined while performing a search? And that’s why, you will be spending lot more time at a social network site rather than search engine.

That is why advertising in social networks does not work?
By Mohit Aggarwal, Sales/BD Manager, Oracle  | 04 17 2009 07:43:03 +0000
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I feel that by surfing on orkut chances are that you probably know where to go - which link to click, where to read scraps..in essence, your intention is not ‘exploration’, rather a typical non-search activity and more of ‘hanging out’.
Which means your ‘intentions’ of clicking on an ad may not be very high.

To cut the long story short, you opt-in and choose your social network, while you hop to search engines only when you are seeking information.
By Sasi Dash, Art Director/Sr Art Director, U TV  | 04 17 2009 07:18:25 +0000
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