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Do You think "strategy to generate business through consumer interface over internet and mobile phones" will work?

Created by : Deepti Behl, Product Development Manager, Maruti  | 05 14 2009 08:21:59 +0000
Industry : AutomobileFunctional Area : Business Processes(Operations)
Keywords : automobiles automotive automobile industry automobile parts automobile engineering auto india automobile companies
Activity:  158 views;  last activity : 07 06 2010 20:18:09 +0000

After the rural market rejuvenated car sales, auto companies are now building on digital marketing activities to tap onto a new set of tech savvy customers. The strategy is to generate business through consumer interface over internet and mobile phones.

Do you think it will work out? Lets have a discussions.

 

 

  
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If we take example of Passenger car maker leader Maruti Suzuki India (MSI) first tasted success with online marketing with its small car A-Star , which generated huge interest on the net with over 2.5 lakh online hits.They sold around 4,000 A-Stars based on customer interface on internet and have doubled online marketing activity for the new hatchback Ritz with a microsite launched a week ahead of the launch and offering various exclusive options to loggers.

Other carmakers are also actively tapping the interactive social networking sites and blogs on the web advertising space.

It means it really work out.

Don't you think guys?
By Deepti Behl, Product Development Manager, Maruti  | 05 14 2009 08:21:59 +0000
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