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Do you think Tata's ad campaign 'Values Stronger Than Steel' has anything to do with 2G spectrum case?

Created by : Manish Chauhan, Asst. Manager- eMarketing, Vinove Software & Services  | 08 19 2011 07:08:43 +0000
Keywords : do you think tata's ad campaign 'values stronger than steel' has anything to do with 2g spectrum case?
Activity:  184 views;  last activity : 08 19 2011 07:08:44 +0000
 
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Yes, I believe so Vs No, it is pure commercial
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As you all know TATA's reputation got sharp dent from the alleged role of TATAs in 2G spectrum case. Initially I though that the current ad campaign is quite commercial in nature, but later on, I started thinking it with different perspective and then I realized, it is more than a commercial ad campaign, it is a makeover efforts by TATAs to re-establish its image as most clean organization. Whats your thoughts?
By Manish Chauhan, Asst. Manager- eMarketing, Vinove Software & Services  08 19 2011 07:08:43 +0000
 
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