Build your professional network on facebook via our app Go to app
 
<< Prev  4 of 20 in Topic  Next >>
Topic : Advertising: How much is too much?
  Rate : 
Posted in Community :

Retail & Supply Chain Professionals

 

Do you think using multiple media for advertising is necessary for consumer durables

Created by : Rajesh Kumar Shah, Accounts Manager Piplani Sweets  | 12 17 2010 14:27:28 +0000
Keywords : do you think using multiple media for advertising is necessary for consumer durables
Activity:  539 views;  last activity : 01 03 2011 15:28:25 +0000
 
 Refer 462
Share
 
 
  Rate : 
 
 
Yes - For a wider reach in public Vs No - Un-necessary rise in distribution cost and M.R.P.
20
 
 
 
 
3
19
4
Support   Support
Top Argument
2
0
Yes today to reach a wider crowd we need multiple advertising channels. Not matter what the product is. So its must.... to be successful in the market...
By Sujatha srivastava, Associate/Senior Associate, AT Kearney  12 18 2010 07:32:29 +0000
 
Top Argument
1
0
As per me, It is not always necessary to use multiple media for production promotion as it always put pressure on the producer to adjust the cost of promotion in the product price and it beacomes more dearer to consumer's pocket. Rather the expenditure can be cutoff and the gain should be adjusted in product price to make it more reasonable and luckrative.
By Rajesh Kumar Shah, Accounts Manager Piplani Sweets  12 17 2010 14:30:03 +0000
0
0

YES. Because consumer durables includes Furniture, White Goods, Car & many more things which people use for long term & it is used on a daily basis. And in every home there are these products.

To tap the market & make the product a brand, multiple media for advertising is necessary. And in the new era of retailing & new technology giving births to new breeds of different products, firms have to use multiple media not only to make awareness about the Products which can make their life easy, but also to educate the people on the latest happenings in the sector.

E.g. Furniture – Durability (Price conscious) & Interior Gadget (Rich People)

White Goods  –  Discounts, Offers, Technology, Easy Finance, Services.

What matters is how one uses Media to its fullest extent!!
By JOGINDER SINGH CHANDNANI, CSS (Customer Service Specialist), Infiniti Retail  | 01 03 2011 15:28:25 +0000
0
0
yes!!!!!!!!!! i agree to sujatha...........
By Rohit , Analyst, IBM INDIA  | 12 29 2010 10:02:02 +0000
0
0
Yes, cost constraints aside, for a wider reach multiple media is not a choice but perhaps the only way since different sectors of clients have access to different media at any time.
By David , Parts Manager, Ferrari/Maserati Spa and Bentley UK  | 12 28 2010 12:37:21 +0000
0
0

In case of an adequately entrenched market with competitive / quality / service pressures in abundance ,  the maximum thrust works. All proddings and teachings that can reach the channel and customer will matter .
By Vivek Kumar Gupta, Director Sales and Marketing, Aeroto Boldrocchi India Pvt. Ltd  | 12 20 2010 05:27:48 +0000
0
0
Yes it is essential when a new product or brand or service is being launched. Once the quality of the Product, Brand or service is good than limited advertisement or promotion is enough. One need not keep on bugging the buyer with publicity that tells him that he is being served better. the customer shall follow the seller once he/she is happy with them...
By Mohana Varma, Head - Corporate Planning/Strategy, Technology Consulting  | 12 20 2010 03:55:18 +0000
0
0
I support Sujata completely in the favouror of using all suitable Media for marketing and related activities. This is a primary requirement today in the fast paced consumer world. Today's consumer is benefitted in the earning and enjoying the livelihood only by learning and awareness. Media brings across not only awareness for knowing whats new and good but also what it feels is good in the social cause of its larger benefit to the society.
By Sumeet Saluja, Sr. Manager, FIITJEE Ltd.  | 12 19 2010 19:13:59 +0000
0
0
Yes, to make the public aware of latest products with updated technology and to know all the features better, multiple media advertising is necessary for Consumer durables but the same is not applicable for consumables like broom stick, salt and other low cost items.
By Ramakrishna Siddam Setty, CEO/MD/Director, A Private Limited Company  | 12 19 2010 16:33:20 +0000
0
0
Yes. To have wider and reach all multiple media advertising is necessary.
By Cyril , General Manager & Head - Marketing , Bajaj Electricals Limited  | 12 19 2010 11:51:20 +0000
0
0

any ad-strategy should definitely involve multiple channels to obtain leverage 
By DrBaskar , DIRECTOR, C G Institute of Mangement Studies  | 12 19 2010 01:57:00 +0000
0
0
Absolutely an inevitable action needed by corporates to be 'IN ALL' which may help them to target even untapped sectors
By DrBaskar , DIRECTOR, C G Institute of Mangement Studies  | 12 19 2010 01:54:46 +0000
0
0
Most important thing in this is, the category of the product, secondly, the market where it is exisisting, thirdly, what is the creative platform it has with its positioning, considering the competition it has, what is the main take the end viewer or reader or observer gets at the end of it. If it justifies all the main parameters then with strong preposition it could be made viable solution for the brand to hit the market. Of course the budget should not be the constrain as most of the client I have come across so far, feels very offended or cueless as to why an agency ask for the budget. There is lot of positivity in this aspect of budget, which I feel the advertiser should not feel awkwerd considering the media he uses. Infact, multiple media is the vehicle used by all the big brand busters. It is quite necessary at this point of time where at times we need to spoon feed the end target audience
By R.Hariharan Subramaniam, Account Director, (Strategy and Planing), LIVEPOT QATAR, AL Wakhra  | 12 18 2010 16:18:38 +0000
0
0
yes, i agree with sujatha's points
By Asadullah M.S., Concept - Buying Head, FMCG Non Food, Non Food, & Wine & Spirits  | 12 18 2010 13:06:07 +0000
0
0
yes- certain media is effective for one group of customer and other media is for another group; once the target customers are identified its better to target the same with diff media.
By S T Desai, Director, Modern Plastics Co  | 12 18 2010 10:32:48 +0000
0
0
Yes
By Sachin Kumar, Legal Adviser  | 12 18 2010 09:11:21 +0000
0
0
Yes but within feasible limits.
By Pramod K Srikanth, Project Engineer, Studio H2O Corp  | 12 18 2010 08:24:11 +0000
0
0
Yes, I second the idea. In today's world the consumers are scattered at different places & situations. So we need to use behave like Roman in Rome.
By Kashif Billal, Training & Induction Manager, H&M Hennes & Mauritz  | 12 18 2010 08:16:54 +0000
0
0
The pupose of advertisement is to reach potential customers.This can be for a new product or to expand market share.Maximising the reach will help higher sales.Logically,Multiple media is required for this.
By MANI SUNDARAM, EXECUTIVE DIRECTOR CORP, Super Auto Forge ltd  | 12 18 2010 08:12:40 +0000
0
0

Yes, it supports
By Onkar Datt Sharma, Manager (Technical), Retired  | 12 18 2010 07:54:24 +0000
0
0
The logics against would have to be driven by the nature of the market , product , end use. If the intent of use is in a small market with limited opportunities for contact and connect , the most optimal needs to be used.
By Vivek Kumar Gupta, Director Sales and Marketing, Aeroto Boldrocchi India Pvt. Ltd  | 12 20 2010 05:25:36 +0000
0
0
In my opinion with high competition in consumer durables what is required is to draw the customer to the distribution channel and provide inputs at the retailer level will help to a large extent. He or she can be made to experience the product.
By Krishnamurthy Prabhakar, Professor, Velammal Engineering College  | 12 19 2010 05:34:43 +0000
0
0
plz advts less and decrease product cost
By shah rukh, B.Tech/B.E. student, MJCET  | 12 18 2010 16:10:17 +0000
Argue for "Yes - For a wider reach in public"
Argue for "No - Un-necessary rise in distribution cost and M.R.P."
 Found the debate "Do you think using multiple media for advertising is necessary for consumer durables"  interesting ?  Suggest to your connections and communities  
Leading Recruitment firm
Leading Recruitment firm
Viewers also viewed
Yes I think so vs No I do not think so
 
92 referals 15 arguments, 373 views
Yes vs No
 
0 referals 4 arguments, 141 views
Its necessary for success. vs Corruption is not necessary for success at all
 
768 referals 19 arguments, 878 views
more...  
Recent Knowledge (5)
WE HAD A GOOD NUMBER OF INVENTORS WITH GREATER VISION ABOUT THE SOCIETY. INVENTORS HERE NEED NOT...
 
2 referals 2 arguments, 107 views
C vs B
 
0 referals 3 arguments, 51 views
I am associate of prajapati association and i am working for BJP from year 2005 to till date....
 
0 referals 3 arguments, 111 views
more...  
Sponsored Jobs
More From Author
As per me, It is not always necessary to use multiple media for production promotion as it always put pressure on the producer to adjust the cost of promotion in the product price and it beacomes more dearer to consumer's pocket. Rather the expenditure...
What ever your product qualities may be, if you are using a girl as a sales promotion agent (Executive or Model), you are adding one more quality to it. Glittering Packaging. The product will look more attravtive.
more...