Does Ambush marketing work?

Definitely ambush marketing works. If it had'nt worked the term itself would not have come out.Sneaking, copying, posing is something which is "human' and this human element is very much part of any marketing strategy which no marketer would like to lose. Of course the originator loses some of his revenues and there are other hidden losses but the originator or the innovator should not worry about it. Ambush marketing works especially in India and those developing countries which are underdeveloped, low literacy rate, high expectations, high exposure to outside world, lower incomes prevalence of corruption , etc. 

in the wild not all animals depend on ambushing their prey, similarly this style of marketing has its adverse effects, however given the right scenario and having the right plan in place it may do well.also this style of marketing works for company's that are trying to re-enter the arena of fame that was once lost.

MANY COMPANIES HAVE STARTED FOLLOWING IT.SO IT MUST BE WORKING TO THEIR ADVANTAGE.

ONE WOULD LIKE TO RECALL THE DAYS,NOT LONG BACK, A PROGRAMME IN T.V SPONSORED BY  X BRAND WILL NOT HAVE ADS FROM OTHER MANUFACTURERS IN THE SAME INDUSTRY.

According to my view it's work very effectively where is FMCG products are concerned with my experience is very effective, during the relaunch of the product ,also  sent across the message to the target group in specific town,on the other  hand with the ambush marketing we can give the assurance of % the availability of  the product 

i am in favor cause sophistication and creativity is all that required to make it really useful tool

i agree with Meena.It works every where down the main market,lanes,and street.By the way what is hawking business?,it is really ambush marketing.

yes it works. Sometime with your logo or name too.

YES IT WORKS... ITS LIKE TERRORISM & TERRORISM DOES SEEM TO WORK.

Like they say... Everything is Fair in Love, War & Business !

Ambush Marketing has its own Positive Punch of catching a Consumer 'UNAWARE'... lets take an example of a Cricket Match. The way to the stadium is totally covered by X BRAND... & so is the inside Ground. By the time a match viewer reaches the stadium & settles down in His/Her seat...             His / Her mind is captured by that X BRAND.

AMBUSH HAS BEEN DONE & OBJECTIVE ACHIEVED !

Happy Debating Friends !   

Thanks for invite Meena,

Ambush marketing is a concept. Like any concept it is the efficiency of processes that determine success or failure it surely can not be universally applicable or even useful.  

Thanks for the referral Ms.Meena Deshmukh.

Yes you are right, but not always the ambush marketing works.It depends upon the quality.

Nice topic..and of course I agree with you Meena and particularly when done with sophistacation this goes a long way to make a mark on customers mind.

Yes I agree with Meena but in our country the ambush marketing works since it becomes the talk of the town like the JET & Kingfisher Add. I am of the openion it should be done in sophisticated way as Meena has sited an example.

I agree with you Meena, Ambush marketing is quite an Efficient method of Awareness. The advert shown above is one of the Killer mode of the Ambush marketing & it creates a lot of effect in the mind of the consumers.