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Does changing the brand logos really helps the company to gain more customers??

Created by : Kanika Dalmia, M.B.A student , Regional college of management , Bhubaneshwar  | 12 06 2010 12:07:35 +0000
Keywords : does changing the brand logos really helps the company to gain more customers??
Activity:  1155 views;  last activity : 12 10 2010 16:18:07 +0000
 
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yes . It builds the brand and connects with the customers. Vs No. Customers are indifferent to changing brand logos.
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Yes sometimes that is the best strategy to increase the customer base. Repositioning the brand will help influencing the customers....
By Smriti Sharma, Product Development Manager, Tata Chemicals  12 07 2010 12:19:21 +0000
 
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Yes, always changing the logo leads and reflect to the Company Image, therefore ,changing the Logo is a task,Most of the Leading Brands have their own Logo.It's a Identity of the product.on the other hand  it's em posing the Brand's perceive value . change the logo mean it's  reflect on some changes would have happened to the relevant Company whether It may be plus or Minus.finally Logo mean directly Connect to the Customers, Here Air tel change their Logo for their Globalization,but designed logo not much attractive to recall the brand,It's like a duplicating. recall the top of the mind awareness need very powerful logo to remind the Brand.

R.Saseenthren
By R.Saseenthren , Freelancer, FMCG/Foods/Beverage  | 12 10 2010 16:23:42 +0000
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it will make a difference the way we present it
By Vikram M, HR Executive, freelancer  | 12 08 2010 09:17:06 +0000
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Yes some products it gives more profit by changing the brand logos and changing the sticker design changing and it helps to attract the customer


By Nanda Kumar.M., CNC Machine Operator , Tvs Motor Company  | 12 07 2010 13:05:40 +0000
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Yes it does help refurbish and get a better image and brand value. It will also help attract new segment of customers. It will help garner better market share.
By Ramesh Ganesan, Associate/Senior Associate, Saud Bahwan Automotive LLC  | 12 07 2010 12:54:34 +0000
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no it wont affect the business, if we change the brand name then i will affect
By Shankar , CEO/MD/Director, Infosearch bpo Services  | 12 08 2010 06:31:25 +0000
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Logo's change May not help the company to gain customers.Its the quality product, service and company vision that's important.A company like Vidoecon changed their logo, But did that made them niche product maker!!! No!!. Logo change happens for two main reason 1.A new outlook to the company perspective 2.the Management change. Airtel has grown as a big Telecom company with International footing, this change in Logo Maybe to give an International Look to the company thru a international Oscar winning Music Director R H Rehman-company Album. I feel to gain market Logo don't play a Big Role ,what is important for customer what they bring to the customer plate to serve. as I remember this company has not announced any new product with the change in LOGO. thanks
By sourav ghosh, Project Leader/Managing Consultant, Oracle Fianancial Software Services  | 12 07 2010 13:21:45 +0000
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Recently, Airtel changed it's logo, does the changing the logo had really affected our purchasing decisions? . logos are for creating mind space but these logos are really effective when we purchase the product or service or rather we select a product on the feature or the services of the product.
By Kanika Dalmia, M.B.A student , Regional college of management , Bhubaneshwar  | 12 06 2010 12:18:37 +0000
Argue for "yes . It builds the brand and connects with the customers."
Argue for "No. Customers are indifferent to changing brand logos."
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