Does Cross-promotion help increase Footfalls at Branded Stores?

True it is a symbiotic relationship where both the parties are mutually benefited and effecitve on all aspects.

Yes. But atleast one of the brands involved must be well established. Generally Cross promotions works well for well established brands. Brands which are in the process of building their identities can be promoted along with established brands. In this way brand recognition of such brands will definitely increase. Placement of the new brands in well established branded stores will definitely help these brands to gain identity and similarly the placement of well established brands in a newly opened branded store and its promotion will definitely help increase the footfalls at this store.

Yes, Cross-promotional tie-ups can provide with wide market reach in short period of time in a cost effective manner.

To get best results care needs to be taken in arriving at the tie-up so that both the products/services address same category of customers.

The "variety" lures and the "solo" abjures.

Cross promotion helps in a big manner.... Generally one brand piggy backs on the other... One brand sells by volume and the other brands identity is established. It needs to be handled carefully or the opposite might happen thus eroding ones image and loss of sales....

Cross promotions technically should be able to attract customers but the concept has not been put into use enough. For lack of references we can directly draw comparison to multi-starred films, not all are hits neither are all flops, so at the end of the day success will depend on the reputation and usability of the concerned brand and also the services rendered.