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Marketing & Branding

 
Created by : Manbir , Manager , Marketing  | 05 25 2010 06:24:59 +0000
Activity:  873 views;  last activity : 07 06 2010 20:18:09 +0000
 
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Yes Vs No, Hardly.
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Yes, the most time-pressed business owner can attract more customers with less effort through the right cross-promotions.

Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through each other's customer base. They can gain an inexpensive and credible introduction to more of their kind of customer more effectively than with the traditional "solo" methods of networking, advertising, or public relations.


By Sunita Mohapatra, Product/Brand Manager, Tata Motors  05 25 2010 14:07:24 +0000
 
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True it is a symbiotic relationship where both the parties are mutually benefited and effecitve on all aspects.


By Pugaleanthi , Lawyer/Attorney, S.P.Associates  | 05 28 2010 20:23:01 +0000
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Yes. But atleast one of the brands involved must be well established. Generally Cross promotions works well for well established brands. Brands which are in the process of building their identities can be promoted along with established brands. In this way brand recognition of such brands will definitely increase. Placement of the new brands in well established branded stores will definitely help these brands to gain identity and similarly the placement of well established brands in a newly opened branded store and its promotion will definitely help increase the footfalls at this store.


By Anand Hisaria, Branch Manager/Regional Manager, Ceasefire Industries Limited  | 05 26 2010 13:23:09 +0000
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Yes, Cross-promotional tie-ups can provide with wide market reach in short period of time in a cost effective manner.

To get best results care needs to be taken in arriving at the tie-up so that both the products/services address same category of customers.


By kiran pandya, Zonal Manager, Piccolo Mosaic Ltd  | 05 26 2010 11:01:31 +0000
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The "variety" lures and the "solo" abjures.


By Mohammad Bakhsh, Consultant(Civil), Rail Vikas Nigam Limited  | 05 26 2010 06:12:17 +0000
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Cross promotion helps in a big manner.... Generally one brand piggy backs on the other... One brand sells by volume and the other brands identity is established. It needs to be handled carefully or the opposite might happen thus eroding ones image and loss of sales....


By hrishikesh gajanan bhatjiwale, HEAD - SALES, Tastee Choice  | 05 26 2010 05:18:06 +0000
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Cross promotions technically should be able to attract customers but the concept has not been put into use enough. For lack of references we can directly draw comparison to multi-starred films, not all are hits neither are all flops, so at the end of the day success will depend on the reputation and usability of the concerned brand and also the services rendered. 


By Satadru Shastri, Partner, Mukherjee & Shastri  | 05 25 2010 18:02:31 +0000
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Cross-promotions can help if the match is good & sustainable in short & long term. Otherwise it can be detrimental.
By Nithyananda , Area Manager, EEE LLC  | 05 25 2010 15:48:27 +0000
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Cross-promotions have not been able to generate the results desired.No matter even if premium brands tie up with non-competitive brands the value proposition is not a WOW for the customer.
By Manbir , Manager , Marketing  | 05 25 2010 06:24:59 +0000
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NO... SPECIALLY WHEN U ARE BUILDING A BRAND'S IDENTITY !

CROSS PROMOTIONS can be quite a Let Down when not Executed Properly. Each Brand has its' own identity and intruding its' Space can prove fatal.

Giving Space in Promotions is crucial for every Brand & this aspect is over ruled during Cross Promotion. Another important fact to be kept in mind, specially due to the fact that Human Memory sometimes Fails to distinguish. In this case the Minds confuses the Messages of 2 Brands & Interlinks them, which can have a Negative Effect on the Sales & Image Building of a Brand.

Happy Debating Friends !  


By Naushad H.L., Creative Director, MAD COMMUNICATION  | 05 26 2010 05:57:08 +0000
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