Does Sex in advertising sell?

nowadays  sexual aspect of the ads have been too over exploited, the result is that public are overwhelmed by it already.. and let us accept the fact  that sex is easily available on net..

people today have become tooooooo smart to get lured by the sexual stuffs in the ads.. nowadays the ads which are the most popular are the smart IQ ads ( like the new IDEA ad of abhishek in which he acts dumb) so what my point of saying is that, sex used to sell products a decade ago!! Grow up guys u are all not that stupid to buy any crap item just because a hot model with skimpy clothes is holdin it.... lol

It may help the product if it is related with the product being advertised. for eg. it my work with condoms, deodrants, etc. but trying to force the sexual content in every ad & for evry product is foolish. Companies have to understand the point ' AN AD CAN ONLY INDUCE D USE, ULTIMATELY IT'S THE PRODUCT THAT DECIDES ITS FUTURE'

Ansolutely wrong.

because it will depend on the product you are trying to sell.

irrelevant hint to sexual act, sexy visauls, sexual thought, sexual desire may lead to rejection of a product in advertisement.

Chances are people may take the advertisement as offensive and the advertisement will have to face unnecessary proceedings. there may be seemingly gain in instant popularity to an ad.. but not to the product... that too will dimnish soon.

Sex in advertisements is trash. It may give pleasure to people for time being. But it doesn't last. Companies who cannot sell in a decent manner take resort of sex theme in adevetising. In no way it gives any long term advantage to business houses.

Sex in Advertisement is not acceptable in country like India. We more emotional attach than sexually attach. Lets see some example like Big hit movies are related to emotion and love. A lots of movies like “Diya bujha do” never hits in India. So we people like love, emotion, angry or papa ki dat nehinto maa ki pyar. Hence as per my concern sex is not important. Important is emotion.  

when anybody spent his money for any purchase will constitute the term "sale" for seller and "purchase" for customer.now one is seating with his brands in any sexual pattern will not provoke the spender to get it, because he would like the entire satisfaction for his money & needs. how the sex can enter in his purchase ?

yes bcuse indiian culture is too good ilke toostep

Isha, I completely agree with your point.  Well all advertisements are censored before it is screened, so there is no question of sex Appeal thought...

B.cos it is temporarily effecting the mind of the customer but when cool in mind purpose defeated

Sex surely creates an entertainment value and attract a viewer’s attention towards an AD. But how much it can influence to change his “intent to purchase” to “actual purchase” behaviour is still debatable.

In Indian advertising context, if we evaluate different roots taken by Ads, be it humour, emotional, sexual, functional, we can easily deduce humour or emotional platform has created more success stories than anything else. Qabury’s, RIN, NIRMA, Vodafone, Airtel, Maggi, Milkmade, SURF, Chloromint, Fevicol, are few brands which immediately come to my mind.

A sex root is always a very tricky task because, when it crosses the boundary from a classy AD to a vulgar AD, nobody knows. I will never like to create an AD which a family person finds uncomfortable to watch while sitting with family n kids.

End of the day, an AD is not meant merely to provide entertainment to its audience, but is expected to convert sales, brand preference, and affect the Top Lines or Bottom Lines for the organisation.

There are many other sources of entertainment available for an Indian Consumer!

I think the Advertisement gets sold but not the product. How many time has some one purchase Mankind Condems - Just because of the advertisement, how many times some one has got Lux Cozy Innerwear. But if you ask any one as to which was the advertisement which has Sexual Communication in it then most of will remember the advertisements.

What sells a product is the popularity , branding and the quality assured.

If the product does not have anything to do with sex, then where is the point in consumer buy-in?  Watching the ad versus buying the actual product are 2 different things... consumers will buy what provides quality and fits their budget.  Advertisements are to make consumers aware that the product is available in the market... a bit of innovativeness in the ad can help grab attention and thus sell products better.  I do not believe anything else will be of importance to help sell products.

I am With Isha verma's viewpoint. In Indian culture it is not acceptable that openly show nudity, vulgurity and sex in Indian media.

i support you Ms. Isha

I think it simply does't. Cause it even does't make sense? If some wnat some sexual stuff he can find some with quite ease so there is no point selling sex in adds.

I think people will no more fall for such inductions. Moreover Advertisements are also censored to ensure and uphold cultural values.

Absolutely not. Tuffs and MR Coffee are the best example for it. It sex is the way to consumer's heart then these two products have become the brand like Nike, McDonald etc. Consumers buy good product and accept the communication which suits the product's features and their sensibilities.