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Topic : Best Brands
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Does the brand image [popularity] of an Institute assure you quality of the students studying there?

Created by : RENJITH K K, HR Officer, Hindustan Petroleum Corporation Limited [HPCL]  | 02 14 2011 18:37:58 +0000
Industry : Teaching/EducationFunctional Area : Executive Education(Personal Interests)
Keywords : does the brand image popularity of an institute assure you quality of the students studying there?
Activity:  201 views;  last activity : 02 26 2011 07:34:11 +0000
 
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Brand image is just Marketing Vs Certainly yes, popularity of institute can assure quality
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No, the Quality is not assured when the brand is established. There can be very good institutes which are less popular but provide absolute value addition to the students and develop them as better citizens and employees/ entrepreneurs. Many High profile institutes just waste their whole time investing in brand building and marketing techniques.
By RENJITH K K, HR Officer, Hindustan Petroleum Corporation Limited [HPCL]  02 14 2011 18:57:55 +0000
 
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i wudnt say that brand image is "JUST" marketing...nor i wud say it assures quality to the cent% students studying there.... if an institute has gained popularity it is surely due to their facilities,faculties and ultimately STUDENTS.... once the institute has gained its image it will surely adopt measures to maintain it....and only students which meet their stds are allowed to study there!!! so a minimum quality level among students is definitely maintained!!
By Sooraj Hareendran, B.Tech/B.E. student, Calicut University Institute of Engineering and Technology  02 15 2011 09:25:40 +0000
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Brand image of institute increases scope for quality but it can not guarantee it.
By Nilesh Pawar, Legal & Secretarial, Valencia Professional & Management Services LLP  | 02 26 2011 07:34:10 +0000
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Hello,I would say the brand related polularity isn't same like the quality related popularity. So you can't rely on the brand only. I wouldn't bet for a college with a freshly made popular image. I would like to compare a brand of an educational institution to wine - the older the better
By Irena Mateliene, assistant, Panevezys College  | 02 15 2011 20:02:22 +0000
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I support your views, Muhammed.

As you can't give assurance for quality of every student who is studying in any

reputed college or institute.

But, brand or image building is important in current situation to attract more &

more students from different parts of our country.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 15 2011 04:53:52 +0000
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I support your views, Muhammed, as studying in any good college or institute

never gives assurance for every student, that he /she is a bright/good student in

academics or in learning.

Quality of one student is different from other student.

But, brand image or building is important at current stage.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 15 2011 04:50:15 +0000
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That alone can NEVER do that. The administration, the teachers and the students TOGETHER achieve that.
By RAMESH KANDADAI, Principal Consultant, ARM Consultants  | 02 15 2011 03:45:39 +0000
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I agree with you friend. The quality of a student is just depend upon themselves irrespective with the brand value of the institution. However, it is fact that talented students gets attracted towards the popularity of the institution which results in the better outcome of the institution.
By Muhammed jabir rifai, Graduate in Mechanical Engineering  | 02 14 2011 19:49:18 +0000
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Such popular institute take students who has obtained good ranks academically. The raw material is good, hence the product should be good that is the premise. Green pass (Choice) they get initially, than chance. Students who have studied in institutions have lesser brand has to sell himself, for that he should get a chance to expose himself in appropriate forum. Here chance should help initially than choice.
By G Thiruvenkatachari, Head of HR, HCK Group of Companies  | 02 15 2011 04:55:11 +0000
Argue for "Brand image is just Marketing"
Argue for "Certainly yes, popularity of institute can assure quality"
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