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Topic : Advertising: How much is too much?
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Does too much spending on Ads create more money?

Created by : Deepa Narayan, Transport/Distribution Manager, HLL  | 02 23 2010 07:31:04 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Business Policy(Strategy & Execution)
Keywords : media technology brand online money people ads advertisements models design create spending print millions advertise celebrities more too much
Activity:  292 views;  last activity : 07 06 2010 20:18:09 +0000

Ever since mass media became popular, companies have naturally used this means of communications to let a large number of people know about their products. There is nothing wrong with that, as it allows innovative ideas and concepts to be shared with others. However, as the years have progressed, the sophistication of advertising methods and techniques has advanced, enticing and shaping and even creating consumerism and needs where there has been none before, or turning luxuries into necessities.

There may be ways that advertisements indirectly affect consumer buying decisions. If business people think ads affect consumers directly, their belief serves as a spur to an advertising program. This is when they start spending on celebrities, new innovative techniques, ideas and even make regular ads to get noticed by consumers. It is often seen that large branded companies spend millions on their single ads. Do you think does too much spending on Ads create more money?

  
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Majority of the business owners especially small-business onwers are concerned about the market conditions and the economy, but nonetheless plan to spend more on advertising — especially on new generation adverts. Despite plans to lift spending in some areas, the research also finds small-business owners increasingly question whether mass media advertising effectively reaches their desired audience. These advertisers understand the importance of being top-of mind with customers, and agree that advertising plays a crucial role in the future of their businesses. Different study shows marketers spending more but they are spending effeciently, especially on the growing trends and medias of advertising. Brand products spend more to create their brand and they get it back as their brand name is well used by its consumers.
By Deepa Narayan, Transport/Distribution Manager, HLL  02 23 2010 07:31:04 +0000
 
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In my view, Advertising must be effective for companies to continue paying the big bucks for commercial airtime, print features, and celebrity endorsements, but many consumers praise to skip commercials and wish magazines could exist without advertising covering half the pages. Brand recognition is the most obvious effect of advertising — first-time buyers of a product are far more likely to choose a brand they know over one they don't. So although most of us enjoy not to get interrupted by advertisements, they do tend to stick with us in some form. Advertising has become more sly as of late with product placement in movies ,television and now on internet also.
By Prasad Rajadhyaksha, Assistant Professor, BIT  02 23 2010 08:02:46 +0000
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No. Already ads are becoming a nuisance, and excessive ads create no value. In TV programs, ads have increased to occupy almost 50% of the program time, which will decrease the viewers interest in the ads, and make them more ineffective.


By Anand P, Project Manager, Centillium India  | 03 07 2010 08:52:30 +0000
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