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Downward trend in facebook/twitter marketing in 2011 : was it a short term success ?

Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 11 19 2011 05:04:11 +0000
Industry : InternetFunctional Area : Digital marketing(Sales & Marketing)
Keywords : marketing facebook trends social media twitter social media marketing marketing trend latest trend
Activity:  583 views;  last activity : 01 17 2012 11:33:52 +0000

The latest figure say that 2011 has seen a downward trend in marketing via twitter and facebook. Social media is considerd as one of the best tools for marketing and its use has increased extensively in past couple of years. But now some statistics tell us that the trend is loosing its shine.

Do you think using Facebook/twitter is  helping much in the end ?

  
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We must understand that social media marketing is the best and cheapest way of marketing ones company or product/service. So even if the hit rate is 10%, social media marketing is a big success. The the marketing rate has decreased in 2011 through facebook and twitter in 2011 , but that doesnt mean that they have lost its shine. There are other social media sites like google plus which has got introduced this year, so people would equally distribute their marketing in all these sites and the amount of marketing done in FB or twitter will increase a little. But if you consider the overall social media marketing done, i m quite sure it would be much more than 2010. Regards, Anna George Web Analyst Nichepro Technologies Pvt Ltd. http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  11 21 2011 04:56:38 +0000
 
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There are so many brands big and small on such social networkign sites that competition has increased. So amny brands cuase confusion and thus people cannot be loyal to one brand which is very important for a brand to make a mark. Perhaps this is one of reason why there is a downfall in the trend.
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  11 19 2011 05:04:11 +0000
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brands are based on advertisement and a type of monopolisic case where your product is totally difrremt compare to other
By kamal2247 , Head/VP/GM-Quality, Pfizer  | 11 24 2011 04:33:54 +0000
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Actually the downward trend is not because of the sites losing their efficacy rather its due to the global economic slowdown. And when business are sufferring the world over, marketing tools like social media where the impact has still not been measured suffer the axe first and foremost. Brands tend to play it safe with traditional media like the print and TV which have delivered the results in the past. Its only a cycle and am sure the social media will regain its lost glory once the economy looks up globally.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 11 20 2011 17:47:11 +0000
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Actually the downward trend is not because of the sites losing their efficacy rather its due to the global economic slowdown. And when business are sufferring the world over, marketing tools like social media where the impact has still not been measured suffer the axe first and foremost. Brands tend to play it safe with traditional media like the print and TV which have delivered the results in the past. Its only a cycle and am sure the social media will regain its lost glory once the economy looks up globally.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 11 20 2011 17:46:44 +0000
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It creates awareness and that it self one step forward in marketing.
By dommaraju krishnamaraju, CEO/MD/Director, wine legendIndia pvt ltd  | 11 19 2011 05:44:08 +0000
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FB/Twitter and other online social media is here to stay. This is not a short term success. Look at what happened in Egypt, Syria, Yemen, Bahrain. You will agree that these are outlets for your expressions. And culminate into a mass movement. Anti-Corruption movement is another indication. We are all citizens of androids, smart phones who help us keep in sync with things around us.
By AMISH , Admin/Facilities Manager, VKVC  | 12 18 2011 08:12:26 +0000
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No I don`t think so. Every day you can`t expect an upward trend in any business. It is a cycle in which if today it is showing a downward trend it might be possible that with some modifications it may be back on track in coming future.
By Saquib Alam, B.A (sociology), BRA Bihar university  | 11 26 2011 14:23:32 +0000
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Meena I agree on your point of view.
By Rathin Deb, Freelance Retail Consultant  | 11 24 2011 07:49:24 +0000
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I agree with Meena and want to add these are social networks not commercial networks slowly people are ignoring marketing on these sites . 
By Vidhu Dar, CEO/MD/Director, Shiva's Retreat  | 11 19 2011 14:42:32 +0000
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yes because of so many brands on social networking sites the customer gets confused and gets bored hence there is downward trend

 
By Arvind Jadhav, Pharmacist, Zilla Parishad Sindhudurg  | 11 19 2011 08:08:59 +0000
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Original intent of social networking site was to keep in touch with one another digitally, exchange views on various topics over multiple viewpoints and provide a way of expressions,..subsequently, it became advertising and marketing tool too. That is a bonus, so in totality social networking alongside Social Media Marketing is a great success...
By akshaya bhatia, HEAD IT, Mega Cabs-GROUP MEGA Co., In a transit mode now  | 11 19 2011 05:58:50 +0000
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The latest figure say that 2011 has seen a downward trend in marketing via twitter and facebook. Social media is considerd as one of the best tools for marketing and its use has increased extensively in past couple of years. But now some...
Nice observation and great insight sir.
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