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Topic : New Pastures For Marketers - 2011
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E-Bike will grow or stagnant (Stable) in near future

Created by : Virag Shah, Confidential  | 02 01 2011 10:03:30 +0000
Industry : AutomobileFunctional Area : Growth(Strategy & Execution)
Keywords : e-bike electric bike
Activity:  318 views;  last activity : 03 13 2011 15:27:31 +0000

5 years ago, there was very less market of e-bike or we can say that at that time e-bike entered in market with new concept. I think first Yo-bike (Electrotherm company) has launched then some local others company has launched e-bike, within 3 years many branded company launched e-bike like at present in market Yo-bike (Electrotherm), Flyte (Mahindre), Oreva (Ajanta group), Honda e-bike, Tvs teenz.

So, there are total 5-6 branded and very few unbranded company in e-bike market. So, there is still lot of opportunity in e-bike market. However, it has not seen too much growth in this market. People are aware with this concept but still it is more requirement of acceptance, branding, publicity, various campaign.  This e-bike is providing very good features but still drawback is very much higher as compared to benefit.

There is less movement of e-bike in market even though % wise very less growth. So, in near future, e-bike market will grow or stable as it is. Because, we are not too much update about this market, we are not finding any news, new campaign, branding, various campaign on ATL or BTL etc.

It is fact that too much opportunity in mmarket and very wide market but consumers acceptance are also required...............

  
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E-bike will grow Vs E-bike will stagnant (Stable)
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Top Argument
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E-Bike are supposed to grow as it very economical ride with comfort. The usage of E-Bike is meant for student and villages or a easy free drive for some refreshments. People will become cost consious once they avail the installments facilities for it. Further market is testing is wide acceptability of product and succesfullness.
By Jyoti CHETANI, Freelancer, Equity Research/Analytics  02 02 2011 08:43:35 +0000
 
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Being in this field I have bit clarity....the only Electric automobile which worked was REVA electric car...but even that its very small and too difficult to accormodate 3 people properly...but still people went for it...as it was unique..but when it comes to e-bikes or e-scooters its a sad situation and I really don't see good features in these bikes, the speed and the stability and the performance is lacking.....also it doesnt work out in rural parts for the roads and the power infrastructure which is very bad....
By Mridula Maity, Product Development Manager, Rugel  02 02 2011 08:14:43 +0000
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i agree
By JK Sharma, Commercial Manager, Maruti Suzuki India Ltd.  | 03 13 2011 15:27:30 +0000
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e- bikes are waiting for more tech .. till than that has to be wait........
By HEMANT VERMA, Marketing and Branding, NAVNEET PUBLICATION INDIA LTD.  | 02 04 2011 14:56:32 +0000
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E-bike market is emerging and it's a welcome sign for the greener environment.But young legs always feels there should be a fire while biking so its a pitfall for the manufactures and we deeply look in to these we can create a wonderful opportunity to develop in this sector. there is a vast to happen in this field to make everyone to look on this segment. Its a biggest challenge for the Engineering emerging sector to deliver more than a fossil fuel bikes.
By Thiyagarajan , Engineer-Design, Flowserve  | 02 04 2011 14:37:59 +0000
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Will grow, if proper charging facility will be available away from home.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 03 2011 12:01:00 +0000
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Expect the demand to grow. As of now rural India is mostly unaware while in urban India hardly safe and sufficient place is available. Those who use bikes mostly do for exercise or affordability and on this score volumes may help bring the costs down.Many Cycle users may not have easy access to electricity for charging in office and public places.
By Ravindra Sharma, Managing Consultant, CHEF-India  | 02 03 2011 10:20:27 +0000
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E-bikes is a long way off to become commercially successful and the demand growth will be tepid. E-bikes will be a good alternate in some countries where excess power is there and a need to limit use of petro products.But if petro demand reduces, naturally its price will fall and as long as it remains cheaper, it will be difficult for e-bikes
By Kannan N, Freelancer, Freelancer  | 02 03 2011 10:15:52 +0000
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Power scenario in India is not that great. Who guarantees you availability of power 24/7, however, petrol or diesel is available in the radius of every one or two kilometers, albeit at a higher cost! Unless and until we have uninterrupted power availability, E-bike is a distant dream only - those who owns it are struggling to re-charge!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 02 01 2011 12:37:53 +0000
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The main problems with e-bikes being speed, weight loading capacity and range.
By Abhijit Anand Prabhudan, Admin/Facilities Manager, Ca*****  | 03 13 2011 14:45:02 +0000
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There will be stagnation for e-bike for the time being.the reason is simple.the manufacturer claims that a charged bike may run for about 70kms.now if the charge is over where is the charging station which is a new concept.so if the bike stops at the middle of the road,what we can do,we have to curse overself wite the corus of other road users.so the aim will become save rs.60 for petrol and loose 100% pease
By BALASUBRAMANYA , Asst. Manager/Manager (Technical), KIOCL ltd.  | 02 02 2011 14:33:23 +0000
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For the time being e-bike will stagnate. The reason is that by opting for e-bikes we simply transfer the economic burdwen (for our wallets) from the petrol pump to the electricity board. The thing that is required is to use the motive power of the bike itself to generate power and recharge the bike while it is running. The dependency on the electrical power from the mains must be reduced significantly till it actually translates in to actual saving for both our wallet as well as for the environment. All that proliferation of e-bikes will now achieve is a demand for more power generation which is already in short supply.
By RAMESH KANDADAI, Principal Consultant, ARM Consultants  | 02 02 2011 03:03:39 +0000
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At present your views are correct, but on the contrary the way the price of petrol is increasing at frequent intervals, there is a possibility for preferring the e-bikes by some section of customers which may increase the demand for it.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 02 01 2011 16:42:09 +0000
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As per present automobile two wheeler industry (E-bike market) scenario, e-bike market will stable, neigther will grow nor will decline. However fuel price is hike day by day still it will not grow. Mostly young people are prefer bike and female, teenager female will also mostly prefer either honda activa, wego, pleasure, scooty pep, mahindra rodeo etc.

So, it is difficult to break this market but if e-bike company will focus on proper branding then it may possible. Still company has also fear that if they will more focus on e-bike then it might be effect on existing brand. ....

For e-bike it is good that different and stable market ot grow very slowly...
By Virag Shah, Confidential  | 02 01 2011 10:03:30 +0000
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