Effectiveness of telemarketing

it cannot have negative ipact

Definitely it will trigger negative impact. I am also facing this, ie., While in meeting with customers, or in driving, etc., receiving telecalls and I have to politely reply that not interested. This is because of the products for which I may not be interested. Mostly these telecalls have become nuisance to others... only voice can be heard..

For any business, it would be advisable to meet the customers face-to-face, which will create good impact.

If Tele-Marketing was such a good thing, why would countries world over (incl. India) either ban or or restrict it, and why would customers hate it with so much intensity. Obviously it isn't the same thing as a salesperson cold calling, its far far more hideous.

Those who are in favour of this seem to be 'promoting' their business using the "Accountant's brain" - cost per contact, no of contacts per day / salesperson etc. etc. are ignoring the first cardinal rule of marketing - "Put yourself in the customer's shoes".

The question to ask is: What does it matter to use the cheapest mode of customer contact 'to push your brand' to a reluctant prospect, when all it does is create negative associations towards your brand. Why would you ever want to erode your brand value by making people hate you or your brand.

On a lighter vein, it makes more sense to ruin your competitor's brand by paying to telemarket his brand.

IS    TELE   SMOKING    POSSIBLE.................JUST A QUERY..

No telemarketing is don't have negative ,because ii boost up for sale of product

With the strong advent of the mobile phone, telemarketing has definitely become a serious invasion of privacy. Nothing seems to prevent these people from disturbing us when we are at work. Not the service provider DND rules and definitely not the national DND registry.

I am absolutely positive that telemarketing will soon become a negative impact strategy if it is not already so.

You hate to get calls from telemarketers as there are so many of them you get in a day and at the most times which annoys you to no end creating a negative impact for the brand

Now a days with fierce competition in the market and too many service providers, companies have gone in for aggressive marketing through telemarketing which they seem as one of the ways to get the meetings, spread their name in the market. But having being pushed for sales targets, they might annoy the people with regular calls/emails which would not be converted into any lead or business but lost opportunity with that company. Also, the companies in almost every industry be it IT, Insurance, Real Estate, Banking etc. the consumers seems to be annoyed from regular promotional calls like I get 2-3 calls for insurance, investment on almost a daily basis even from the same person sometimes. It is going to have a negative impact in the long run with lost opportunities/business.

Yes, as a prospective consumer of goods and services, I often found myself receiving tele-calls, while I was busy doing something important or meeting someone as much important and I always found such calls to be very irritating & disturbing.

I don't see why anybody else would feel otherwise, unless that person is specifically waiting to receive such call, due to lack of any other important work.

Some marketers feel telemarketing can be turn off because it is intrusion on privacy and a great nuisance to a target customer whereas other vouch for it effectiveness in at least creating brand awareness.

 Telemarketing can be turn off because it is intrusion on privacy and a great nuisance to a target customer.