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Created by : akshaya bhatia, Program Manager (GM Projects-IT), fsl  | 03 11 2010 11:46:26 +0000
Industry : Management & Strategy ConsultingFunctional Area : Communication(Sales & Marketing)
Activity:  624 views;  last activity : 07 06 2010 20:18:09 +0000

Can telemarketing have a negative impact on sales? How do you rate telemarketing as a marketing strategy? What is success rate of telemarketing strategy? Some marketers feel telemarketing can be turn off because it is intrusion on privacy and a great nuisance to a target customer whereas other vouch for it effectiveness in at least creating brand awareness.

 

 

 

 
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It can have a negative impact on sales. Vs At least it can push the brand name into public memory.
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i guess it would hv negetive impact.. b'coz many a times we just tend not hear them.. some better way can be found.. thanks Akshay for the ref.


By Priya Varadan, Independent consultant, Self employed  03 11 2010 13:15:43 +0000
 
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First of all i believe it is Telesales and not Telemarketing that is being referred to and secondly like any other method of sales which requires cold calling more or less one finds the consumers behavior to be same and percentages of positive/ negative/ neutral prospects to be generally same. People who need our product/ service will be happy that you called and those who don't need them may bang the phone down (as they bang the door on your face in door to door sales). However this method is almost as effective and as important as any other. It saves time effort and money to go and meet a person without knowing and without having an appointment. And in this case at least the Sales person can also call a few words to someone who bangs the phone down without actually doing any damage.

 

 

 

 

 

 


By sunil bakshi, CEO/MD/Director, Different Strokes Designs Pvt. Ltd.  03 11 2010 13:28:39 +0000
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A successful marketing campaign takes planning enterprise, and smart use of a company’s resources, whether they are in-house or outsourced. Michael Jackson of EB Marketing suggests that Telemarketing is one of the most successful forms of marketing available and in fact gives one of the best returns on investment.
By ravindra shrivastava, Information Systems(MIS)-Manager, iifs pvt ltd  | 04 10 2010 09:12:41 +0000
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tele marketing is quite good but the problem is the perfection of tele marketers, these days all the agency owners are saving their money by appointing people for low mandays and the result is worst more over their timing are perfectly wrong which disturb people while driving or while busy in a meeting which creates a very bad impact on the customers
By siddivineetkumar , sales and marketing , aegon religare life insurance  | 04 10 2010 07:38:11 +0000
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my Perspective on this "Telemarketing is good but telemarketers are bad"( poor skills) If done properly Telemarketing can be a boon to your organization.
By Ramachandra Bandekar, Freelancer, Management & Strategy Consulting  | 04 09 2010 14:32:49 +0000
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realy this is not good
By himanshu arora, Retail officer, LG MOBILE  | 04 09 2010 13:39:14 +0000
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It’s one thing for someone to be interested in meeting; it’s another to know why. Qualifying appointments and leads is paramount. Clients must ask themselves: 1. What issues are you currently facing? 2. Who is this a problem for? 3. Who will make the final decision? 4. When will the final decision be made? 5. Has budget been allocated to this project?
By ravindra shrivastava, Information Systems(MIS)-Manager, iifs pvt ltd  | 04 09 2010 11:52:14 +0000
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it cannot have negative ipact


By dilip naiksatam, AV Editor, News Channel  | 03 13 2010 05:06:14 +0000
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Definitely it will trigger negative impact. I am also facing this, ie., While in meeting with customers, or in driving, etc., receiving telecalls and I have to politely reply that not interested. This is because of the products for which I may not be interested. Mostly these telecalls have become nuisance to others... only voice can be heard..

For any business, it would be advisable to meet the customers face-to-face, which will create good impact.

 


By NATTERAJA R. ARIKRISHNAN, AREA SALES MANGER, UNIFLEX CABLES LTD  | 03 12 2010 17:50:21 +0000
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If Tele-Marketing was such a good thing, why would countries world over (incl. India) either ban or or restrict it, and why would customers hate it with so much intensity. Obviously it isn't the same thing as a salesperson cold calling, its far far more hideous.

Those who are in favour of this seem to be 'promoting' their business using the "Accountant's brain" - cost per contact, no of contacts per day / salesperson etc. etc. are ignoring the first cardinal rule of marketing - "Put yourself in the customer's shoes".

The question to ask is: What does it matter to use the cheapest mode of customer contact 'to push your brand' to a reluctant prospect, when all it does is create negative associations towards your brand. Why would you ever want to erode your brand value by making people hate you or your brand.

On a lighter vein, it makes more sense to ruin your competitor's brand by paying to telemarket his brand.


By Ajay Wadhwa, CTO/CIO, PCCPL  | 03 12 2010 10:58:25 +0000
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IS    TELE   SMOKING    POSSIBLE.................JUST A QUERY..


By Ajay Ziz, Dy. Registrar,, University of Jammu  | 03 12 2010 07:10:43 +0000
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No telemarketing is don't have negative ,because ii boost up for sale of product


By dilip naiksatam, AV Editor, News Channel  | 03 12 2010 05:16:13 +0000
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With the strong advent of the mobile phone, telemarketing has definitely become a serious invasion of privacy. Nothing seems to prevent these people from disturbing us when we are at work. Not the service provider DND rules and definitely not the national DND registry.

I am absolutely positive that telemarketing will soon become a negative impact strategy if it is not already so.


By RAMESH KANDADAI, Principal Consultant, ARM Consultants  | 03 12 2010 03:20:20 +0000
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You hate to get calls from telemarketers as there are so many of them you get in a day and at the most times which annoys you to no end creating a negative impact for the brand


By Atul Joshi, Branch Manager/Regional Manager, Oswal Industries Limited  | 03 11 2010 12:50:18 +0000
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Now a days with fierce competition in the market and too many service providers, companies have gone in for aggressive marketing through telemarketing which they seem as one of the ways to get the meetings, spread their name in the market. But having being pushed for sales targets, they might annoy the people with regular calls/emails which would not be converted into any lead or business but lost opportunity with that company. Also, the companies in almost every industry be it IT, Insurance, Real Estate, Banking etc. the consumers seems to be annoyed from regular promotional calls like I get 2-3 calls for insurance, investment on almost a daily basis even from the same person sometimes. It is going to have a negative impact in the long run with lost opportunities/business.


By Rajiv Shekhar Bhandari, Presales & Business Development (U.S.), Magic Software Pvt. Ltd.  | 03 11 2010 12:10:02 +0000
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Yes, as a prospective consumer of goods and services, I often found myself receiving tele-calls, while I was busy doing something important or meeting someone as much important and I always found such calls to be very irritating & disturbing.

I don't see why anybody else would feel otherwise, unless that person is specifically waiting to receive such call, due to lack of any other important work.


By M. Prabhakar Rao, Author of "Mayhem Of The Miserables!", http://www.smashwords.com/books/view/52075  | 03 11 2010 12:02:22 +0000
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Some marketers feel telemarketing can be turn off because it is intrusion on privacy and a great nuisance to a target customer whereas other vouch for it effectiveness in at least creating brand awareness.

 

 Telemarketing can be turn off because it is intrusion on privacy and a great nuisance to a target customer.

 

 


By akshaya bhatia, Program Manager (GM Projects-IT), fsl  | 03 11 2010 11:46:26 +0000
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well in today's world there is no difference between sales & marketing. its all about getting business & developing it faster than others...any mode of reaching the consumers is beneficial.... nwdays news channels are marketing through social networking sites...
By Neha Jangid, Head - Media, Micro Media Marketing Pvt. Ltd.  | 04 10 2010 18:17:52 +0000
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No, It can't have any negative impact on sales. Whereas it is one of the most popular strategy to sale our product in current scenario. In India now almost every 2nd company using it & In outside India they are outsourced telemarketing from various countries, also in which India in on top...  


By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 04 09 2010 07:04:51 +0000
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If a telemarketer is using that method to gauge interest level of the prospect for the service offered and not to push the product for those not interested, then it wont be a nuisance, and could serve its purpose. If the prospect is genuinely looking for the service/product offered by the telemarketer(not misleadingly), then it saves time and effort to both parties. But often telemarketers driven by the daily/weekly targets and mis-qualified leads can become pain to each other.


By Vinod M Raveendranath, Managing Partner, AmfiOS Technologies  | 04 03 2010 08:07:46 +0000
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Agree with you Sunil...and in case the customer bangs the phone, they will at least come to know that you (the company/product) exist in this world...


By Ankur Agrawal, Partner/Principal/VP, PeopleLogic Solutions  | 03 13 2010 06:56:31 +0000
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It does have its merits!

Its good for a brand recall. If the call is from a brand that you use everyday, you welcome it. If its a brand that you may or maynot use, you have the first right of refusal. All it needs is patience and understanding to know the reason why so many telemarketeers are in a job like that. They deal with irrate customers who even abuse them. I still advocate the fact that telemarketing is definitely a big way to reach millions of sonsumers in one single day. Take asuccess ratio of 1:10 that is one call is successful out of every ten... I still feel that the ration is humungous and will always favor the telemarketing exercise!!! Thanks for the referral :)


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 03 12 2010 06:54:52 +0000
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Telemarketing can be a good marketing technique to make aware of our product / Services. Telemarketing is vary from Regional to International. Since I am handling US customers I can say if we reach the person in right time then he / she will be very interested to listen to our products / services. Tele-prospecting will finds a way to get know about our services


By RADHA KRISHNAN T, Sales Executive/Officer, Unilog Content Solutions ( P ) Ltd  | 03 12 2010 04:17:25 +0000
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Telemarketing strategy is total different from the regular marketing of a product. The advantage of telemarketing is that it reaches a huge mass of people. Hence the brand is known to a lot of people.


By Dhirendra Bengeri, Project Manager, Tech Mahindra  | 03 11 2010 13:51:31 +0000
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Over all telemarketing plays vital role depend on product particular company is dealing .It is just like a cold call done by physically which gives effective result depend on how it is done.


By Ajjay upadhyaya, Marketing Manager, ISFC  | 03 11 2010 12:34:38 +0000
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