Equity investments should be based on research

I have good experience in both...and surely believe that real value is created by long term investment ie fundamentals.Technicals can give a confirmation to your fundamental study.

Findamental Research....... long term investment. 

Technical Research........ Short term investment.

Yes its Fundamental Analysis that will always pay in the longer game...

Fundamental for long term is definitely rewarding.

It depends on what kind of a investor you are. If you are a long term investor with a view of remain invested in the company for 2 or 3 years or more. you must follow fundamnetal research. You should invest in such companies who are fundamentally sound and also holds some amount of liquidity means cash rich companies as in time of liquidity crunch these comapnies does not suffer and can take the most advantage fo liquidity crunch in the market and have enormous returns.

Yes, strong fundamentals always pay in the long run. Actually both are rewarding, but fundamental analysis have higher potential.

Fundamental analysis looks for a longer time period and is more rewarding in the long run. Fundamental analysis is based on the intrinsic value while technical analysis is based on the price pattern or trend. Big names like warren buffet follow value investing. On the other hand fundamental analysis require better skills and market takes time to turn in favour of underpriced securities .

Another view regarding is that they complement rather than contradict, fundamental analysis helps in stock selection while technical analysis helps in deciding the timing of purchase or sale and investors should employ a combination of fundamental, technical and quantitative analyses.

For short term technical and for long term fundamental.

During the bull runs, technicals are giving better returns.

During bear market recovery, fundamentals would save investments.