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Topic : Upcoming Automobiles
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Exclusively Nano showrooms, Do we need them?

Created by : Farah Fathima, Commercial Manager, Leading Auto Co.  | 04 20 2011 07:01:01 +0000
Industry : AutomobileFunctional Area : Strategy Execution(Strategy & Execution)
Keywords : nano tata nano nano showrooms exclusive nano showrooms tata nano showrooms
Activity:  457 views;  last activity : 06 21 2011 11:16:32 +0000

http://www.jasrajbhatti.com/wp-content/uploads/2010/06/The-Nano-Advantage.jpg

Tata Motors is mulling to start exclusive showrooms for its small car Tata Nano in the smaller towns. The automaker has not yet disclosed any further detail on when it is planning the appointment of the first exclusive dealer. It has also not stated that how many such stores will be opened across India. The only question is do they need to do this?

  
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Why not? If they have permission to produce the vehicle then they have right to sale. Its upto people to decide on their choice.
By Zubair Irshad, Business Associate, Captain International General Trading  04 20 2011 07:35:44 +0000
 
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Tata Nano is available via the company’s 617 regular outlets. The car is also available at 151 Tata Authorized service centers and 210 access points of the company. Then why do we need exclusive showrooms??
By Farah Fathima, Commercial Manager, Leading Auto Co.  04 20 2011 07:01:01 +0000
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Tatas' decision to open exclusive NANO show rooms in smaller towns is a delayed but right decision. Nano is a car for those who cant afford luxury cars and maintenance be low, such crowd in smaller towns is surely going to benefit by new show room policy.
By PRITHVI RAJ DUBEY, Managing Director, RAJ ENGINEERING INDUSTRIES PVT LTD  | 06 21 2011 11:16:32 +0000
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yes why not b'coz every Indianz dream was own small car better than having two wheeler for small family
By dilip naik, News Editor, News Channel  | 04 21 2011 07:55:36 +0000
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yes why not b'coz every Indianz dream was own small car better than having two wheeler for small family
By dilip naik, News Editor, News Channel  | 04 21 2011 07:54:42 +0000
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A person who is ready to afford for a uxorious bike, can go for Nano showroom. But its failing to lure a section of people. Car is still a status symbol for Indians. Nano can provide that status instead it erodes the status. In this background TATAs may be considering the strategic move of opening exclusive show rooms for Nano particularly in smaller towns.
By mangya , Construction-Heavy, Permasteelisa ( india ) Pvt.ltd  | 04 20 2011 11:38:13 +0000
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Farah, I think, "Robot" film strategy is planed to follow in Nano.
By Kandavel Raja, Project Manager, Sobha Developers Ltd  | 04 20 2011 11:07:31 +0000
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I have not find any reasoning for saying no for it. It increases the overhead cost for the company. When they are ready for it, why do we worry about. Their strategy is to promote Nano in the smaller towns. Its almost a failure in big towns and cities. A person who is ready to afford for a uxorious bike, can go for Nano. But its failing to lure a section of people. Car is still a status symbol for Indians. Nano failing to provide that status instead it erodes the status. In this background TATAs may be considering the strategic move of opening exclusive show rooms for Nano particularly in smaller towns.
By Srinivas suravajhala, Asst. Manager.  | 04 20 2011 10:26:44 +0000
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If the want to, why not? its part of their strategy and plans.if they can do good with it, let there be showrooms..
By Avisek Roy, Executive, Wipro Consulting Services  | 04 20 2011 10:26:25 +0000
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IF OTHER PRODUCTS HAVE THEN WHY NOT ,IT WILL HELP THE CUSTOMERS BECAUSE MORE DISCOUNT WILL MEANS MORE REVENUE FOR CO AND ALSO DESCISION MAKING FOR CONSUMERS
By Davies francis, Analyst, self  | 04 20 2011 09:26:59 +0000
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i agree with farah
By puneet , Manager Admin  | 04 24 2011 14:54:46 +0000
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Farah it is always better. Firstly it will generate employment and since the car is designed for mass it must reach mass by way of more show rooms. Nothing wrong.
By Rathin Deb, Freelance Retail Consultant  | 04 20 2011 13:17:04 +0000
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Thanks,Farah, I think TATA want  to scale down the commission on volume of sales,hence the need. Otherwise there was no necessity of adding overheads.
By Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer  | 04 20 2011 09:25:22 +0000
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No, these type of showrooms cannot meet the requirement of the mass. These have only a set of target buyers. Anything that doesn't meet the requirements of the mass is overhead.
By Kaushik Ghosh, Senior IT Officer, Minstry of Defence, Govt. of India  | 04 20 2011 07:41:17 +0000
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