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Created by : Akhilesh Majumdar, Logistics Manager, Tesco  | 10 31 2008 17:02:05 +0000
Industry : Retail Chain/LogisticsFunctional Area : India(Markets)
Keywords : Retail FDI MULTI Brand
Activity:  1440 views;  last activity : 08 19 2010 11:40:46 +0000

Could global economic turmoil achieve, what the dream team of economic administrators could not achieve for retail sector in India? Yes, I am talking about allowing FDI in multi-brand retail. Should it be allowed or are there still any apprehensions about it.

 
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Sorry to disagree with you Shailena, but here is another study, which points to the opposite direction (and thankfully supports my views). Check out this Neilsen report:

"Critics of modern retail format stores can draw satisfaction from a study stating that traditional grocery stores continue to hold their own amid modern Indian trade’s growing popularity. According to the latest Nielsen ShopperTrend India Report, modern trade scene was getting increasingly complex and competitive by the day. Indian shoppers continued to embrace the modern trade format but the rate of adoption of the format had slowed down in 2008 compared to 2007. Traditional grocery stores continue to dominate the Indian retail scene and are frequented more often by shoppers. Even as 39 per cent of grocery buyers visited a supermarket/hypermarket at least once in four weeks, 97 per cent of them visited a traditional store over the same period, the report said.

Modern trade has given consumers more options to experiment, resulting in shoppers flirting across store banners. Convenience is the key word for India’s modern-day shopper, and the location of a store is a priority for them. While value for money and low price are rated as important drivers of store choice, ShopperTrends found that value for money had a slight edge over low prices. Spending on grocery has remained the same, the survey found. The proportion spent on fresh food meats or vegetables have declined. Shampoos, detergents, biscuits, personal toiletries, hair oils, and cooking medium were popular categories purchased in the modern trade, while the traditional trade remains the most preferred outlet type for all categories, according to the Nielsen ShopperTrends report."


By Ajay Wadhwa, CTO/CIO, PCCPL  05 20 2009 18:06:23 +0000
 
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FDI should not be allowed so freely!

I would root for our own brands anytime and all the time! We are omni present. In all the important sectors be it electronics, cosmetics, fabrics, garments, toys, foods, beverages... You name it!! We have our own brands trail blazing in these sectors. I would rate Thums Up a total success in the beverage category and its INDIAN!

Why can we npot support the growth of our own industry?? In fact that is one of the ways of resisting this sudden recession that is supposedly befaling the world. If one economy that is supporting the world economy is down and out, other growing economies are supposed to wake up and float thier products and brands that substitute the need created by the fallen/ing economy!!


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  05 24 2009 06:02:56 +0000
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I do agree that there should be FDI investment in retail industry. Because, when FDI comes they so bring new technology & Foreign inflow. As, it will make Indian co. familiar with there way of working.


By Apurva Phanshikar, Junior Officer, TASC,ICICI Bank  | 08 19 2010 11:40:46 +0000
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The same apprehensions were expressed, when opening up economy for foreign investments. Time has proved that, this helped in Indian industry getting to know their real potential vis-a-vis international companies, and ultimately it proved to be good for overall economy.

In the same way, real worth of local small players will be evaluated when exposed to challenges. Market is vast enough to susutain all kinds of players. In stead of providing protected market to local merchants, making them to compete with big players will do them good only. But, Government should ensure level playing field for all.


By Prakash Saitwal, Technical Support Manager, Aditya Birla Management Corporation P. Ltd.  | 05 21 2009 06:11:17 +0000
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I agree 100% with Akhilesh. Now that the ruling party has come to power mostly on its own steam, it is free to roll out all its policies without any 'hindrances'. FDI in retail will definitely be allowed, although in a 'slow and phased manner'. We need to consider that we need the investments, the infrastructure and the policies & legislation to organise and support the modern format. The smaller producer stands to gain from consolidation of demand from the local market as well as have opportunities to export to foreign market with the help of modern retailers. Especially in cases where the market is still 'unorganised' like the leather goods industry, garments, food industry etc.

To give an example of food retail. Hopefully FDI will open up the cold chain, distribution and logistics, to minimize the large waste of farm produce and also correct the huge difference in prices (farm price and market price) which is bloated due to the multiple 'middle layer of middle men and agents. Contract farming by large retailers will bring in  benefits to farmers. The consumers will hugely benefit from better service, wider range, and low prices. Lastly the full retail ecosystem will contribute more taxes, than the present scenario.

Knowing the Indian expertise and acumen in this field, I would not expect today's retailer to be wiped out. They will co-exist in some manner and I expect them to learn the modern format and expand globally as retail chains or as producer-exporters.


By Ajay Wadhwa, CTO/CIO, PCCPL  | 05 20 2009 17:13:08 +0000
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The country has so far not allowed any FDI in multi-brand retail due to strident political opposition, particularly of the Left, to the entry of multinational retail giants in India, who in their opinion, could ruin livelihood security of small traders and a large number of persons employed with traditional form of retail business. However, as fears of foreign fund flows into India diminishing in the next few months are becoming real, the government has begun to seriously think in terms of revisiting its policy on FDI in the retail sector. This, if allowed, will open up floodgates of new capital as foreign retail majors are too keen to foray into India’s retail sector.


By Akhilesh Majumdar, Logistics Manager, Tesco  | 10 31 2008 17:02:05 +0000
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Sorry Ajay but I also don't agree with you..

I oppose FDI in retail because of several planks.

  • One, the entry of large global retailers such as Wal-Mart would kill local shops and millions of jobs
  • Two, the global retailers would collude and exercise monopolistic power to raise prices and monopsonistic (big buying) power to reduce the prices received by the suppliers.Hence, both the consumers and the suppliers would lose, while the profit margins of such retail chains would go up.
  • Three, it would lead to lopsided growth in cities, causing discontent and social tension elsewhere.

By Shailena Varma, Logistics Manager, Target  | 05 21 2009 07:07:38 +0000
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I would again say that it should not be allowed. There is a recent news which says that FDI in retail to threaten the lives of 40 million Indians. Opening India’s retail sector to giant European corporations would be a direct threat to people whose livelihood depends on the retail trade. The majority of India’s population – including shopkeepers, vendors, farmers, manufacturers, workers and consumers – would be losers if the retail sector were opened up to foreign direct investment.


By Shailena Varma, Logistics Manager, Target  | 05 20 2009 11:03:13 +0000
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I know when I take a stand like this; I won’t be counted in the majority. Union commerce minister Kamal Nath has said that the Government, which is considering whether to allow foreign direct investment (FDI) in multi-brand retail, may do so in a segmented manner. He said that easing of FDI norms in sectors such as apparel, footwear, electronics, stationery and books would not harm neighborhood stores. But the problem lies in the lack of segmentation of the market. I think the Government should undertake segmentation so that sectors like electronics, apparel and footwear can gradually be opened up. The issue is not whether FDI should be allowed or not, the problem is between the big and the small retailer. Till then they should be protected.


By Shailena Varma, Logistics Manager, Target  | 10 31 2008 17:03:37 +0000
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