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Firms spending bomb from their marketing budget during Cricket worldcup 2011.....

Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 02 03 2011 10:24:13 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Sports(Personal Interests)
Keywords : brands cricket world cup 2011 marketing budget ad slots cricket world cup advertisement during cricket world cup ads during cricket world cup 2011
Activity:  379 views;  last activity : 08 16 2011 19:24:58 +0000

As the Indian subcontinent gears up for the Cricket World Cup, many companies are rushing in to leverage on top cricketers, including Sachin Tendulkar and M S Dhoni, for promotions as they look to cash in on the sporting extravaganza.

Companies like Sony India, Reebok, Adidas, Karbonn Mobiles, Royal Challenge, PepsiCo and Castrol are a few names that are pushing their partnerships with leading cricketers such as Tendulkar, Dhoni, Virender Sehwag, Yuvraj Singh , Gautam Gambhir and Harbhajan Singh to get maximum mileage possible before and during the World Cup.

Companies are spending the half or even more than that from their complete year's budget to this world cup alone. Does this really make sense people?

  
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I think it makes sense...as cricket world cup which is happening after a very long time in the sub-continent and this period is a huge time for marketers to come strong and lighten their purse. Infact many new products will be launched during world cup as the audience will be glued to their TV sets for sure. And still traditional medium has a far greater reach than the digital medium like internet and mobile, and India being a cricket crazy nation, it makes sense to spend a considerable amount during this world cup  get those ad slots and make it big...
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  02 03 2011 10:24:13 +0000
 
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OF COURSE, IT DOES MAKE SENSE AS ITS A HIGH-TIME FOR ALL COMPANIES TO RAKE IN MOOLAH. 


By Sairam. M, System Administrator  | 05 23 2011 17:32:38 +0000
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Yes, companies will spend/infuse lots of money in this worldcup. As it's a global trend and nobody wants to lose this good opportunity to lunch new products and servicies.In in subcontinent,4 major countries participating and 3 are organising this cup , so it will undoubtly get business attention from all companies who have been here for long and the new one also like to cash this opportunity . Majority of People will watch/listen matches on T.V./radio which is good for every company whoever wants to endorse and advertise their product/servicies ,since at these T.V. channels (brodcasters) get meximam T.R.P's.This is good for business as this subcontinent has a common religion and that is CRICKET.
By AOUCHITYA KUMAR, trainee FEA softwaresin MSC.Nastran/Patran,automobile/mechanical engineer.  | 02 08 2011 06:12:52 +0000
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Up to some extent you are right Ms.Meena and any how it is purely seasonal and at the same time the ad cost is included in the selling price and thus increase the product price further.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 02 05 2011 18:42:12 +0000
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Meena I am in total agreement with your point of view.
By Rathin Deb, Freelance Retail Consultant  | 02 04 2011 14:10:49 +0000
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Cricket and Bollywood are 2 Products that sells like hot cake in India, what is wrong if the message reached the teget audience through IPL
By Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution  | 02 04 2011 07:55:53 +0000
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yes, y not? when there is an oppurtunity to do business and make some money,i don't think there is nothing wrong in it.
By jairaj shyam prasad, Production Manager, BOSCH Ltd  | 02 03 2011 16:35:30 +0000
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Yes Meena I agree .
By Vidhu Dar, CEO/MD/Director, Shiva's Retreat  | 02 03 2011 14:55:07 +0000
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Not all companies. Companies involved in sports wear, apparel, kits, food stuffs (snacks), beverages such as pepsi,cola etc, music items, mobiles etc. Normally these items find potential buyers during the crowed session. Otherwise, nothing special. It's a usual strategy for marketing. Do not you see it during Kumbamela , relevant items are sold in the similar vein. It is pitched up like that.
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 02 04 2011 16:08:47 +0000
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