for good branding, very important is name of the brand or Logo or theme???

Establishing Brand Name or Branding is the game all about in whatever activity you undertake.

Consumers buy for the Brand value--whatever value they attach to the brand.

The example of Tata or Benz--these itself are Brands (Corporate name) since they have multirange products.Similarily, you can Brand an indivisual product.

Take consumables--how many can recall a particular soap or shampoos' manufacturer???

So,using Corporate, Singular product,Logo or theme has one target---Branding.

Agreed that a mere name cannot build a winning proposition. A brand equity is the amalgamation of the Brand Name, Theme, Logo & the Positioning. However the Brand Name plays an incredibly critical part in the success of the product..a fine e.g is of the Pulsar Brand which revolutionized the performance biking segment. Bajaj sometime back tried to use the same concept in the low end segment with the XCD which failed miserably and finally they had to fall back on the Pulsar brand name which was a instant hit with the consumers.

In saying so i would still say that although the Brand Name has a little edge over the other, neither of them can exist independently. 

Not withstanding the fact that all the three are important, Brand defenitely is the most  vital factor.  Logo and theme follows brand and can be subjected to change as the situation demands. An accepted Brand being a constant factor, and is supported with required customer support/service, all other changes as and when effected are  accepted or overlooked  by virtue of the system, nature and philosophy

who ever started this? this is really an iteresting topic.

in my opinion i think i varies in the given circumstances

for eg. if i am buying a car i would like the bonnet to hold a good logo like 3 spokes, a golden cross , 4 rings inter woven to each other , a big H in the middleetc.

so my argument is that it depends on the type of product mostly with cars people identify them with their logos

sometimes it depends on the target audience

but most of the time its brand name that makes the impact even logos have their independent entity

A brand is an image one would percieve in his/her mind...Its the brand name which gets recalled most of the times rather than the logo....Brand needs to emblazon its logo integrated with its name...like cocacola,virgin,nokia etc

For a long term competetive sustainable advantage, the brand has to deliver the promise it makes to the target group, the theme so I feel is at the core of the brand, the logo...the brand name is there for brand recall and positioning the brand in the minds of the TG in a way that removes the clutter. For eg suppose an airline says its competetive advantage is ON TIME departures or ON TIME arrivals and it cannot deliver on its promise.............so the brand will be built on its central theme...ie (Ontime) ...the advertisements, its logo and brand name is communicated for brand building.......

It takes a lot of effort , money and time to build a Brand Name...!!

It is not a day's job...!!

i agree up to some extent with surya kumar. when we talk about any brand a association comes into mind....

The Name of of the brand is most important while logo or stlye colour characters are all importantly assoaciated with it.

along with same it equqly important to provider the services.

A brand name is very vital for a brand; just imagine how one will ask for it at the shop?  Brand name is like a person’s name. As soon as we think of brand all the visual imageries associated with it come in our mind. Even the experiential benefits of the brand also come to our mind.

A brand name, logo and the brand promise is a part and parcel of a brand which helps a consumer differentiate it from the other brands available in the market.

Following are some of the factors that are taken into consideration before a name, logo and the promise is finalised

In which product category will this new product be identified, the product characteristics, the competitive set within which it will operate, the indirect competition, the audience that it will cater to,  if any region specific brand, then what are the characteristics of the region, the product pricing, packaging, the end benefit that the consumer can look for after usage.

Whether it should be a benefit sounding brand name? Or a good sounding short name that is easy to remember. A brand name helps the educated to ask for the product at the shop shelf, a visual mnemonic or logo helps the not so well educated to identify it in the market place.  The product promise has to match with the experiential benefit that the end consumer will get from the brand.

It is a bunch of elements that help in identifying a brand – name plays a vital role, visual logo helps in better identification and promise acts as the foundation for a brand to stand on.

i support brand becoz when you start your business you need to create brand awareness with your customer,You can see lots of companies there popularity from there brands.For example Hindustan Unilever people know about  this company from there brands like  LUX Soap, RIN, and lots more not from there logos or themes.And you can see lots of examples.....

For Brand recall and purchase Brand name is very important

I feel name of the Brand is more Important