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For good branding, which is more important: the brand name or logo or theme?

Created by : Maurice Thomas, National Creative Director/VP-Creative, Tetrixs Technologies  | 05 25 2010 11:46:15 +0000
Keywords : which is more important: the brand name or logo or theme? for good branding
Activity:  86 views;  last activity : 07 06 2010 20:18:09 +0000
 
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Logo ? Theme Vs Brand Name
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Good branding requires a combination of a good theme which includes the brand name and logo too. At the end of the day, the customers have a number of emotional ties that bind them to the brand. These are built as a result of the experiences that they have had with the brand as users or as a result of the integrated marketing communications (IMC) which are used to build the brand. I have worked on building some really strong brands from scratch and it's amazing what subconscious studies such as brand archeology carried out by agencies such as McCann-Erickson reveal about brands.They are very much linked to the quality of the IMC created for and associated with the brand of which the logo and brand name remain strong elements. At the end of the day brand names can change as a result of a merger as can the logo. But the experiences that are associated with the brand will remain.
By Maurice Thomas, National Creative Director/VP-Creative, Tetrixs Technologies  | 05 25 2010 11:46:15 +0000
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