Build your professional network on facebook via our app Go to app
 
<< Prev  35 of 76 in Topic  Next >>
Topic : Automobile Industry in India
  Rate : 
Associated with other topics :
  Rate : 
 

Ford launches their new small car Figo

Created by : Mridula Maity, Product Development Manager, Rugel  | 09 24 2009 12:24:38 +0000
Industry : AutomobileFunctional Area : Global Business(Strategy & Execution)
Keywords : small car maruti ford gm hyundai small car segment ford figo ford endeavour figo ford fiesta new fifo
Activity:  1189 views;  last activity : 01 11 2011 11:47:44 +0000

US auto giant Ford Motor Co on Wednesday unveiled its first small car for the Indian market, "Ford Figo". The Figo will be manufactured at the company's Chennai facility and launched in markets by early 2010. Recently Ford had said that the the Chennai unit is undergoing a $500-million upgrade as Ford seeks to make India a global production hub for its small cars.

The Figo is designed to compete in India's small car segment, which accounts for more than 70 percent of the market. Figo is a four door hatchback, powered by an indigenous diesel and petrol engine, but has not given out specific details like price and engine capacity.


http://photo.autonews.fr/ford/ford-figo/figo-lahome/840727-1-fre-FR/FIGO-LAHOME_headerphoto.jpg

The US auto major is keen to accelerate focus on emerging markets such as China and India with fuel-efficient products. Globally, consumers are seen to be moving towards fuel-efficient small cars and Ford India is currently present only in mid-sized cars and SUV segments.

Will Ford be able to gain market share in the small car segment which is a new entity for them?

  
 Refer 91
Share
 
 
  Rate : 
 
 
Yes Vs No
15
 
 
 
 
14
11
8
Support   Support
Top Argument
3
0

I think India is a very big market Ms. Mridula and it can accomodate many players in this segment, and even world over people are going for these small and fuel efficient cars than the earlier gas guzzlers, so in a way the world is going Green and will go for small cars than big ones, and there is a huge potential in this segment and Ford which is a big name in the Auto industry, will bring in all their experience in the world market to make sure that this new car is a success in India.
By Kailash Sharma, Product Development Manager, Force Motors  09 24 2009 14:11:28 +0000
 
Top Argument
5
1

This is a very crowded market place for their new car Figo, as small car segment is already having some big names like Maruti,Hyundai,GM and others with their cars doing really well at the moment and Ford in a way has not penetrated well with their mid sized cars and SUVs that good to have a market share really, and it will be hard for them to get a good grip in this segment when they are entering so late, but you never know India is a big market and an emerging market and if product is placed well & looks good and price range in the reach then one can see new player emerging in this category.
By Mridula Maity, Product Development Manager, Rugel  09 24 2009 12:24:38 +0000
0
0
hmmmmmmm in my openion ford figo is not a bad car,its a average and good looking car........:-)
By shishir gaurav bhatnagar, company pay role dept head, ganpati packaging industries  | 01 11 2011 11:47:44 +0000
0
0

Though the market is crowded - Ford will definitely be able to differentiate itself and give value to customers. Being a global platform it will be bringing world class features and efficiency in the lines of what Hyundai brought in with its i10, i20 range of vehicles.


By Balaji Nagarajan, Sr Manager Marketing Services, Congruent Solutions Private Ltd  | 10 09 2009 08:23:29 +0000
0
0

Yes definetly it will click as living standered/purchasing power is increasing in India people are looking forward for small cars and one more reason for small segment cars is increase in population.
By Vishal Goel, BDM, Anand Gems and Jewellers  | 10 04 2009 14:19:34 +0000
0
0

yes, Ford have huge market share for its small car in India because in India most people belongs to middle class families and hence its small car, so it would be affordable for them. 
By prakashraj kumavat, MBA/PGDM student, Omegan School of Business (ICFAI Tripura)  | 10 04 2009 13:58:14 +0000
0
0

India is in growing stage and maximum people in india are in middle class segment..so people will try new car and ford is well known company so it is not that people are not aware about the company...So I think ford will be able to gain market share if it succeeds in satisfying customer's requirements and responses quickly to customer's problems.
By Kalgi Shah, HR Executive, Websters Netlink Pvt Ltd  | 10 04 2009 11:11:07 +0000
1
0

Good business stategy is to 'Sell what people Buy'. Ford can not afford any slip up, now that it has survived through the tough conditions.

India is one of the biggest markets for small cars. Bringing in a Smart product in it's lineup gives Ford a much needed boost.

The car buyers in India are begining to explore their options other than Maruti cars. Also the fresh look of the car may attract young buyers towards Ford Showrooms.
By Ashwin Arun Raut, Freelancer, Freelancer  | 09 26 2009 23:40:59 +0000
1
0

yes, this is true yesterday  i was heard this news through net news. now ford is understand the Indian market and peoples mentality. i thing this car cost below 4lacks... 
By suresh , Sr. Engineer, Techtronics (India) Limited  | 09 25 2009 05:29:31 +0000
1
0

Ford definately has a brand image in the country. It sure will help in capitalising on the sales.
By santosh kumar, Marketing Manager, AUTOMOBILE  | 09 25 2009 05:11:47 +0000
1
0

surely  can't say about FORD FIGO ,but in asian market there are craze for small cars.

few year ago we was some dough for CHEVORLET SPARK, but this car is selling surprising.

similar this FIGO car will  can be sale but in limited class of peoples.
By Avinash Nikam, Administretor, Ghatge Patil Transport Ltd  | 09 25 2009 00:58:54 +0000
1
0

I support what kailash sharma is telling ... India is a very big market if the quality of service & material is provided by manufacturer  and if they give the parts support then i think it will not be a big issue for the name like ford to take over the likes like tata,maruthi & hyundai...

Here one thing had to be taken that price is not the factor...but quality is important.

 
By venkatasreekanth , Customer Support Engineer/Technician, LUCAS INDIAN SERVICE  | 09 24 2009 15:12:53 +0000
1
0

It is really a very tough job for Ford to enter smoothly and compete with existing players. The existing players have already set their shares well and are trying to capture more of each others share. And it is very tough to enter and survive in such situation. Biggest rival would be Maruti Suzuki. It has 6 different cars for middle segment and that to hatchbacks namely 800,Alto,Wagon-R,Swift,A-Star, & Ritz. Each one of them has some or other unique and good quality and fuel efficiency is very good according to the engines in the cars....

Until and unless Ford differentiates to a great extent, in price, style & one more important one is fuel efficiency, it very very difficult for ford to gain enough market share. And one more hurdle would be its name Ford. I dont think that it has got a good market share comparing to other market players. And except few cars like ford fiesta no other has gained much success. The image of Company does matter, which will make it more difficult for ford to lead positively
By Anuj Rajpurohit, Business Development, Neesa Technologies P. Ltd.  | 10 05 2009 01:32:19 +0000
1
0

In addition to what Charles said, Fuel efficiency also matter.

This is why, Maruti Suzuki leads
By Veejay Bhatia, Administration Manager / Recruitment Coordinator, French Firm dealing in Oil & Gas, Dubai (UAE)  | 10 04 2009 16:31:21 +0000
1
0

It’s really tough to compete with Maruthi Suzuki,Tata & Hyundai who are already established them self as small car manufacturer at the competitive pricing Ford can’t match the price war with them since they mainly depends on imports.

Anyway all the best to Ford to get success in the small car race. 

 
By Karthic Balasubramaniyan, Sales/BD Manager, Tube Investments of India  | 10 04 2009 06:26:36 +0000
3
0

Beware Its FORD

They are guzzlers

Spare parts are costly

Running cost may not be economical.
By Charles davison, Project Manager, Douglas OHI LLC  | 09 30 2009 06:56:29 +0000
1
0

Expected this diversity into small segment cars from FORD little earlier.It is too late to catch market.
By Sriram , Engineer- Projects & Services, AVL India P Ltd  | 09 30 2009 06:02:07 +0000
3
0

Its good for ford to bring a small car to boost its volume.Its succes remains on its pricing strategy.If Ford would have launched it  four years earlier,when there were no Maruti swift,hyundai I20,Fiat punto,Tata vista, then it would have been a big success.In domestic market,if Ford  launches small car in 3-4 lac range then it would become a big hit.If the price is more than 4 lakhs then they will suffer in the domestic market, may be exports will fetch them some good orders.
By prabhu , Asst. Manager/Manager (Technical), caparo  | 09 29 2009 06:32:49 +0000
4
0

small cars -- affordable cost --increased cars on road--increased emissions inspite of them being slightly more fuel efficient as compared to SUV's --- increased traffic congestions. Small car manufacture in india should be linked to better engine emission characteristics ,to be verified at design validation stage itself. Efforts to improve the quality of fuel are must.
By sushil kumar singh, Engineering Manager, indian railways  | 09 25 2009 17:37:44 +0000
Argue for "Yes"
Argue for "No"
 Found the debate "Ford launches their new small car Figo"  interesting ?  Suggest to your connections and communities  
Leading recruitment Firm, Permanent Staffing, Temporary Staffing, Executive Search & Selection, and RPO
Job Cookies acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional consultants offering top notch executive recruitment and selection services. Our range of client services includes Permanent Staffing, Temporary......
Viewers also viewed
The most luxury car in the world Mercedes is soon entering Indian markets with its small entry...
 
1424 referals 23 arguments, 1431 views
Better quality with mass production. vs Heavy investment for automatic machines.
 
193 referals 13 arguments, 868 views
MNC vs SMALL PVT. FIRM
 
97 referals 6 arguments, 289 views
more...  
Recent Knowledge (4)
WE HAD A GOOD NUMBER OF INVENTORS WITH GREATER VISION ABOUT THE SOCIETY. INVENTORS HERE NEED NOT...
 
2 referals 2 arguments, 97 views
These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I...
 
3004 referals 23 arguments, 482 views
C vs B
 
0 referals 3 arguments, 51 views
more...  
Sponsored Jobs
More From Author
  One more vuxury car is here. Price : styarting from 14.12lakhs Available in 3 variants . The all New Jetta is equipped with 2.0Litre, 4 cylinder CRDi engine with a maximum power output of 140PS @ 4200rpm and a maximum torque of 320 Nm...
A hybrid vehicle is a vehicle that uses two or more distinct power sources to move the vehicle. Do you think such cars are answer to all the problems like rice hike in petrolem, air pollution ect ..
Along with manufacturing a better maintenance is also needed because when there is no maintenance various problems come unexpectedly. But if parts properly maintained they will know what the condition is and how to take care of it and avoid disastrous...
more...  
  • Popular Knowledge
  •  
  •  
  • Popular Jobs
  •