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Topic : Automobile Industry in India
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FORD's small 3 lakh + car

Created by : santosh kumar, Marketing Manager, AUTOMOBILE  | 09 07 2009 05:49:09 +0000
Industry : AutomobileFunctional Area : Autos(Personal Interests)
Keywords : automobile
Activity:  278 views;  last activity : 07 06 2010 20:18:09 +0000

Ford is planning to launch 3 lakh + small car for the Indian markets. Do you think FORD will be able to pull up a good show this time

  
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ford's entry into the 3 lac + segment will help it tap the huge market in this particular segment and also the customer will benefit because he can get the ford quality which,till now was only offered in the mid segment.
By srinivasan , B.Tech/B.E. student, bharath university  | 10 03 2009 16:32:40 +0000
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As far as I think, Ford will do a good sale this time. Ford is a brand name worldwide and one of the highest selling cars. Until a few years ago, it was not in demand among the Indian buyers because of both of Its more cost and big size. But this time, by reducing the cost to only 3+, not only it became easier for users from cost side but it seems, they may do some changes in the size also or else why someone simply would reduce the price?I think Ford will have a good sell in India...
By Kailash Sharma, Product Development Manager, Force Motors  | 09 11 2009 13:21:02 +0000
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Worldwide FORD is know to make big, sportier & heavy SUV's. Recall that FUSION was much toughted as small car just for Indian market & FORD had pinned all its hopes on it. But it failed just because the car was big in size ( as per indian standards of MUL, Hyundai), costly & also FORD had to put in cheap plastics in interior to control the already escalating costs ( which Indian customer didn't like). This time it will have to underline lower costs, good quality trims, powerful engine & competitive mileage
By santosh kumar, Marketing Manager, AUTOMOBILE  | 09 07 2009 05:49:09 +0000
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