Fuelled by controversy, Jaswant book becomes hot property

More than anything, there is an aberration in human perception.  Controversy sans scholarly content would not have stirred sales.  Expulsion of Mr. Jaswant Singh from BJP on account of this book is just a misnomer.  Controvery within the party against him was brewing since couple of months as he wrote to some leaders about fixing responsibility on election debacle. 

Controversy stirs sales is the dictum.  It happened in the case of "Satanic Verses" by Salman Rushdie, a book on "da vinci code" etc. are the glaring examples.  More than anything, the publishers are reaping more benefits, which will lead to more royalty paymet to Mr. Jaswant Singh. 

Thanks Sudeep for inviting me to your community. The controversy is sometimes created intentionally and sometimes developed due to circumstantial reasons. This is what the modern civilization demands from the society. As we are busy day by day in our daily life, our attention only limited to controversial or sensational activities and news. As usual, this controversy will raise the sale of the book like a hot property, but in my opinion it is not intentional. Above all, the controversies have its own impact on the society and let us hope for a positive impact to the extend of forgetting our past relation with the neighboring nation and became one at least in our mind.

Controversy Sells..

People are actually curious to read and know as why is the write-up so controversial and provoking.

Whilst the writing part of Jaswant Singh, he must have added it up to his book for the awareness either or may be a desperate intention of controversy.. Well nobody know about it what is the fact& with the S.S and othere parties raising a voice against the write-up has made it sell more & as one of our friend in the column has written too as well that Controversy is directly propotional to sale atleast for the time being or till the time situation is just started catching attraction and attention.

For me, m curious too... No Indian can praise Jinnah, but if Jaswant Singh has then let us read and find out the reason and try to find the spark that caught the light and made a big fire.

Speaking in general, the content is important factor in sales statistics of books.

But, in this particular case, controversy is solely responsible for lifting of sales of book.

Really speaking, today, how many people will be there, interested to know about Jina?, in India and even in Pakistan. But, picking the leaders like Sardar Patel, Nehru ji and and linking controversial references about them with Mr. Jina, Jaswant Singh has been able to create such a hype, accross the continent, that his book will definitely hit jackpot.

Till now, Jaswant Singh has been a political leader, with a limited mass base and survived in the shadows of Atal Bihari Vaajpeyi ji and Advani ji. But with one master stroke, he has joined the league of Pervez Mushrraf. Just remember, the scenes at the time of release on Mush's book.

I absolutely agree with Mr. Deepak!! Initially it is the controversy, speculation that is going to sell for any product but of course later it is the Content that is going finally decide the fate of the product. More the controversy more the curiosity..  and better the content higher the sale.

Indeed Jaswant Singh has chosen a very controversial topic for his book. There is no doubt that not only Pakistanis but Indians as well will be waiting for it to get released.

The expulsion of the senior leader has to some extent indused some speculative reading of the book

Recent news suggest that Jaswant Singh is heading to pakistan to promote his book. Jaswant will visit Islamabad and Karachi to promote ‘Jinnah: India, Partition, Independence’, which will cost Pakistani Rs 2,000 each.

The new book has become a superhit and the Pakistani public will be eagerly waiting for the former BJP leader. I am sure there will be many takers.....

Yes Controversy will work!!!

I agree with Mr. Deepak

Whether it is good thing or bad thing, anything which is controversial in nature ,those stories sells like hot cake not only in india but also around the globe.

Controversy always urge an individal mind to find out the facts ,intrepretation of the story in any form where the content is less important to the reader ,reader has an  intrest to find out the truth .

It also creates more intrest in the neighbouring countries if it is related to relegion or politics.

jaswants factual analysis , interpretation is perfect::

armyman's logic will not be palatable to civilian neophytes::

I think controversy increases more sales than anything, even if the content or the end product is good but then people today are very greedy and their PR's get paid to do these things and increase the brand value of it altogether by creating controversy, and media today is like if there is any controversy they show it all day and they hype it so much such that even where people don't have a TV will come to know ok there is this controversy that is going on. Its all about the money game here. even if there is no content the controversy will take care the rest of the things for them.  People have become so addicted media such that they believe anything that Media is dishing out to them and they just blindly follow it.

Would like to know others view regarding this...