With increasing number of companies operating in India the car market in undergoing frantic segmentation. Each model wants to create a niche for itself & capitalise on its needs. The cars have been segmented into A B C D class . Now these segments are getting further split into B-, B +, C-, C+ & so on. THe UV has been sub-divided into SUV, MUV, MAV etc. The auto market will see further fragmentation in these segments.
By
santosh kumar, Marketing Manager, AUTOMOBILE
| 09 08 2009 05:19:24 +0000
yes i totally agree with the fact that customers will have more choices to select from and can choose the best from the available choices..
By
indranil , M.A student, Clemson University
| 08 29 2009 16:36:17 +0000
With so many models in the offing, potential buyers are going to adopt a wait and watch approach before they decide. The manufacturers are going to have to go some really aggresive marketing to get an edge over the competition. A well laid out aftersales network might be another thing that clients are going to look at.
By
David , Parts Manager, Ferrari/Maserati Spa and Bentley UK
| 07 20 2009 13:07:13 +0000
I beileve while purchasing a vehicle one would consider so many factors like his budget,mileage depending on his regular travel,effciency, service, resale value etc, considering above factors one would fall in a category of selecting a MUV,SUV,Sedan etc available How ever one who is having a MUVor SUV or Sedan could also purchase a car like Nano for his family members
By
Mohammed Sadique, Project Manager - PMP- TOYOTA Application Support (AS/400 Tech), Abdul Lateef Jameel -TOYOTA
| 07 20 2009 12:51:44 +0000
Yes the difficult time is about to begin and definitely the countdown hads begun .......
By
KUMAR SAURABH JHA, HR Manager
| 07 20 2009 05:20:38 +0000
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With more automakers coming to India things should only get rosier for the customers. The negatives don't seem to be major ones but there surely are quite a few positives. More number of carmakers would directly translate into increased competition and hence better pricing, better service and better offerings in the vehicles. The technlogy will also improve by leaps and bounds for Indian carmakers and suppliers. While it won't be hard for many carmakers to co-exist at the same time (India's growing economy and increased purchasing power), it certainly will eat into the margins of carmakers. However, that could be a medium-term issue if addressed properl;y and implementation of more flexible and innovative manufacturing procedures can offset this decline significantly.
By
Arpit Mahendra, Deputy Editor, SupplierBusiness
| 09 08 2009 09:47:53 +0000
I would like to bring everyones attention to a gigantic revolution which took place recently in the field of communication...infact the transformation is continuing! Yes I am talking about the telecom sector and MOBILE PHONES. Not so long ago, the middle class used to wait for hours in post office to book a trunk call. The rich people only could afford a telephone connection. Then happened this 'mobile thing'. Now some of us complain.. look even that fish vendor has it'. The market for mobiles is many folds bigger than the automobile. But we are coping with it. The same will happen with automobile market too. Revolution will take place with NANO! sure! But soon we wil have our KABAADI WALA honking at our door step in a stylish fourwheeler. Imagine that there are 4 good general stores in your locality. Still you can start a new shop and make it a success. Innovation and knowledge about customer needs is all that is needed. After oil, people spent most of their money for water. Selling water is the second biggest after selling oil. Now it is going to be sale of space. This is going to be a byproduct of revolution in automobile industry. Let more and more NANOs roll out...Selling parking space is going to make millions. LOOK OUT FOR IT.
By
M DEVADAS BABU, Manager - Facilities & Contracts, WALLENIUS WILHELMSEN LOGISTICS
| 07 20 2009 17:11:55 +0000
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