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Topic : Brand engagement culture
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Gandhi: A brand the world flaunts!

Created by : Charles davison, Project Manager, Douglas OHI LLC  | 10 03 2009 04:03:33 +0000
Industry : Consumer DurablesFunctional Area : Branding(Sales & Marketing)
Keywords : india brand gandhi south africa mahatma pen nonviolence ambassador swiss
Activity:  995 views;  last activity : 02 08 2012 11:16:35 +0000

This is a Article in rediff

Satrajit Moitra in New Delhi

From Swiss luxury giant Mont Blanc to Bollywood blockbuster 'Lage Raho Munnabhai', Mahatma Gandhi, the apostle of peace and non-violence, has now become a brand the world proudly flaunts.

To commemorate Gandhi's historic salt march in 1930, Mont Blanc recently unveiled an 18-carat gold nib plated with rhodium pen which costs Rs 14 lakh (Rs 1.4 million) -- making the Mahatma their brand ambassador

  
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Is name-gandhi becoming a fashion Vs Is name -Gandhi still a Passion
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Passion - My goodness me we either got to redefine the term or restudy Gandhi and what he stood for. At least by what tamasha we saw in recent pass in name of Gandhi's way to get ones way thorugh.
By Shameena W., Admin Manager, Wizcraft Inc.  01 24 2012 23:12:38 +0000
 
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ya, shameena u had a point nd i really agree to ur point. the term gandhi has been used in many senses today nd jst to make out wrk at large by few people.
By puneet , Manager Admin  | 02 08 2012 11:16:35 +0000
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Theyr'e referring to Rahul, Priyanka and Sonia, I think.
By neha singh, Content Editor, Avestia Corp  | 01 27 2012 12:42:12 +0000
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Agree with the observation of Sarika. But the popping up of the name of Firoz Gandhi is in bad state. Why personalize the debate & make it another case of mud-slinging. By the way, permit me to point out a correction. Feeroz Gandhi was not Firoz Khan. He is a Parsi.
By Vinoy Scaria James, Tour Consultant., Guiders Mission Tours & Travels  | 01 27 2012 12:40:51 +0000
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Gandhiji have lost the place that he deserved in the heart of every indian. He s only remembered and used when it can be used for an advantage. The man who shook the enemy with non violence n peace is being used only for selfish reasons
By nikhil narula, MBA/PGDM student, Amity Business School, Noida  | 12 08 2009 15:13:47 +0000
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somewhat to pretend not to follow
By Nagpal Singh, Sales and Business Development, Babel Group of companies  | 11 10 2009 07:37:54 +0000
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Gandhiji was half naked, you know. Similarly, a pen can also make people naked, by revealing many unknown/known facts. So, Mont Blanc has done a correct and sensible thing?!.
By taranath joshi, DGM Operations, EOL,  | 10 03 2009 16:41:58 +0000
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I agree with you Mr. Davison, starting with Firoz Khan(Husband of Indira Gandhi who became Firoz Gandhi) till date, many politicians of modern age, even many so called "social workers" are keeping the name "Gandhi" to keep a clean and respectful image in the eyes of common public. I doubt how many of them actually follow the principles of Gandhiji!!!
By Sarika Singh, Assistant Professor, BIT  | 10 03 2009 04:52:41 +0000
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Looks like Gandhi has become a fashion to be used on certain occasions and days to our conveinience
By Charles davison, Project Manager, Douglas OHI LLC  | 10 03 2009 04:03:33 +0000
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Who is passionate about "Gandhi" these days particularly in India. We are conveniently forgetting the great personality. Some people of this land are not ready to accept him as "father of the nation", some have their objections about Gandhiji, some finds dignity in criticising the great soul. New age mahatmas are emerging here and there ( apparently we never/little heard of these new emerging mahatmas).
By Srinivas suravajhala, Asst. Manager.  | 01 28 2012 08:18:10 +0000
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i write on this side for i don't know where would be appropriate !! i wonder if "name gandhi" was ever a passion !!! LOL, taranath joshi takes the cake for "remote associations" !!! my regards
By Brigadier (Retd) Sunil Chadha,, Nil  | 01 27 2012 11:36:04 +0000
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