Global entry of MTV

MTV has definitely established itself as a marketable commercial power. Since its humble beginnings as just a station  with not much more programming than music videos, MTV has become noted for much more. It is an instantly recognizable entity capable of generating huge amounts of profit. All around the world teenagers have become influenced by the content seen on MTV. Many teens use MTV as a source for the hottest celebrity gossip, a teaching tool for the latest styles, and a guide for the most popular music and thus it has become the identity for millions of teenagers. MTV keeps teenagers feeling young and stylish and at the same time it gives them a source to which they can trust and confide in. The power MTV has over the world’s youth is truly the fuel that keeps MTV going. It seems that as long as MTV remains the essential design of post modern teen identity, it will also remain an unstoppable juggernaut of commercial and corporate superiority.

MTV has presenting music programs locally.so it has adopted glocal strategy to cover the market.But MTV has reduced its music hours & covering other programs related to lifestyle,entertainment,films etc.other reason can be the cultural misunderstanding during localization.so MTV should overcome these pitfalls & should concentrate on global market also.