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Topic : Various Branding strategies
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Marketing & Branding

 

Go-Green in 21st Century

Created by : Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 02 22 2009 14:10:03 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : go-green 21st century
Activity:  899 views;  last activity : 07 06 2010 20:18:09 +0000

Will 'go green' be the real slogan of 21st century?

  
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According to the survey that was done it was undertaken that almost 45.5% of the people prefer environmental friendly products.


By Chanakant Chougule, Media Planning, Mudra Communications  02 22 2009 14:15:53 +0000
 
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I do not think go-green is the slogan, in my opinion it is blogs that is creating a hike, though it was started after Go-Green but bolgs have captured fast pace in comparison to others.
By Arvind Shastry, PR & Media Relations Manager, Ogilvy & Mather  02 22 2009 14:14:02 +0000
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Yes of course it will be a well known slogan throughout the world as the awarness among people is coming agaist polluting things.Now a days maximum countries avoid to use plastic.Many big houses started manufacturing degradable plastics through plant based parts.Not only plastic there is also biofuel industry coming up.

Many more examples can be cited too.
By BEENA AGARWAL, Head/VP/GM-Corporate Planning/Strategy, ANADI HI TECH AGRO PVT LTD  | 04 08 2009 13:08:47 +0000
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Definitely as the world gets hit and recovers from this recession, Go Green will be the future mantra for some time to come. But one has to take care to avoid its misuse and abuse.

Companies should not just claim their products to be green oriented and then fail to deliver.

One of the biggest misuse of the Go Green mantra according to me is NDTV's campaign. They are just latching onto this to get more eye views as they are currently facing stiff competition in the news genre business. One wonders whether there is going to be a public audit on the funds collected by NDTV?

For me its one of the most irritating campaigns. I rather like Honda's green campaign for its subtlety and its persuasive communication backed by a product which really delivers what it preaches. One wonders though about the likes of NDTV.


By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 03 12 2009 14:34:56 +0000
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It has actually come into existence with companies like ITC and TATA's green batteries and they are slowly capturing the mrket.
By Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 02 22 2009 14:10:03 +0000
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