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Google invests $100 mn in Zynga - Will it affect facebook?

Created by : Taniya Laskar, Project Architect, Leading IT solutions  | 07 12 2010 08:20:49 +0000
Industry : InternetFunctional Area : Growth(Strategy & Execution)
Keywords : investment google facebook zynga google invests $100 mn in zynga
Activity:  175 views;  last activity : 07 14 2010 07:41:51 +0000

Google has quietly (secretly, one might say) invested somewhere between $100 million and $200 million in social gaming behemoth Zynga. The investment part of the deal closed a month ago or so. A larger strategic partnership is still in process.

The investment was made by Google itself, not Google Ventures, and it’s a highly strategic deal.Not only will Zynga’s games give Google Games a solid base of social games to build on, but it will also give Google the beginning of a true social graph as users log into Google to play the games.

So, will this affect the social networking giant facebook??

  
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Google and Fb are equally competent from the perspective of Marketing and Brand recognition. It is difficult to say how Googs will affect FB in the short term and long term, however, i do see a prospect that they might complement each other. The two main segments, Business networking and Social networking are filled in by LinkedIN and FB respectively and Googs is a follower at this point of time. Till they don't have anything unique, they will just be another site, complementing FB and LinkedIN
By Megh Shetty, Program Manager, BITSOFT  07 12 2010 22:26:02 +0000
 
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Agreed that gaming will boost the traffic but in terms of social networking Google is far behind facebook. Facebook has created a unshakable user loyalty which even Google can't break it. Google till date has no idea about social networking & still in their learning phase. Thus, Facebook is the undisputed champion & I don't think it will affect much to facebook....
By Ruchi Chawla, Associate/Sr. Associate -(Technical), Cisco Systems  07 12 2010 09:12:26 +0000
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No i think
By sdiri mohamed, Analyst, Ministry of industry and technologie  | 07 14 2010 07:41:51 +0000
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Hello Taniya, May be. We have to wait and see the progress.

K Rajagopalan.
By k Rajagopalan, Area Manager, Amitex Polymers (P) Ltd.  | 07 13 2010 16:30:08 +0000
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i agree with you Taniya, the business is group dynamic and only those who stays in touch with latest development  scores over their competitors.Today it is Google,tomorrow it may be Face book.
By Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer  | 07 13 2010 03:21:33 +0000
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The investment of $100 million would also mean that Google would benefit much from the knock on effect, of Zynga’s 5 year treaty with Facebook. Google’s move with this investment, isn’t aimed at Yahoo or MSN, it is a aimed directly at Facebook and the escalating war between the two. This is a way to mitigate Facebook’s edge in content while diversifying Google’s footprint. It looks Google is focusing on launching a social gaming network, given that its social network/widget Buzz hasn’t been the spectacular success hoped for.

This also means hefty bump in traffic for its services and greater advertising inventory on the AdWords Content Network. This could very well be Google’s smartest investment yet.
By Soorain Vahie, Freelancer, Consulting  | 07 13 2010 02:48:13 +0000
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I'm pretty sure that the fight is becoming nasty day by day. With this move Google has proved that it can also be the King Kong in the industry. By this its sure that Google is going to draw more traffic than any other website.

Thus this will give a strong blow to facebook & benefit to Google's social networking dreams.
By Taniya Laskar, Project Architect, Leading IT solutions  | 07 12 2010 08:23:38 +0000
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There would be no immediate effect on the popularity of Facebook with Google's foray into the social networking arena. Google will be able to dent Facebook's market share only when they come up with a really compelling product to woo people away from Facebook. Google will have to come up with a strategy on what kind of differentiation and new features they are going to offer to the audience out there.
By Meena Shivram, Sr Manager, HCL Technologies  | 07 12 2010 13:02:47 +0000
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