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Topic : GREEN MARKETING
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Created by : C.SENTHIL NATHAN, Assistant Professor, CARE SCHOOL OF BUSINESS MANAGEMENT  | 09 09 2010 15:18:43 +0000
Activity:  1488 views;  last activity : 02 07 2011 04:22:43 +0000
 
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GREEN MARKETING HAS STARTED IN INDIA Vs GREEN MARKETING NOT FOR INDIA
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The India Metrological Department(IMD) declared 2009 the warmest year since 1901. The average annual mean temperature over the country as a whole for the year was one degree Celsius above the average of entire country- plus 0.913 degree Celsius to be precise. The average annual mean for 30 years is 24.64 degrees Celsius. The average mean temperature in 2009 has been calculated to be 25.553 degree Celsius. The report states abnormally warm conditions prevailed over major parts of the country during January and February last year. Heat wave conditions prevailed on many occasions over the central parts during first three weeks of march and over many parts of the country during april second and third week of May. About 150 deaths due to heat wave were reported in May and 80 lives were lost due to cold wave conditions. This indicate global warming is happening in India with proof and effects of it. It is time to go green to reduce global warming
By C.SENTHIL NATHAN, Assistant Professor, CARE SCHOOL OF BUSINESS MANAGEMENT  09 09 2010 15:18:43 +0000
 
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Green Marketing already started in India but is awating a major break through or say a relevent means of communication and creativity in making people go for more eco centric and green products
By Uma Rama Linga Murthy M, Marketing Executive, RenewAbility  | 02 07 2011 04:22:43 +0000
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Whether we want to belive it or not te resources on earth are moving towards exhaustation and ill effects of environmental degradation are a day to day part of our life. we cant go back to stone age but we can become a responsible society by going green.
By Anuradha Gaikwad, Assistant Professor, RIT  | 01 15 2011 15:21:25 +0000
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