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Hamara Bajaj soon to be history

Created by : Mridula Maity, Product Development Manager, Rugel  | 12 09 2009 13:01:35 +0000
Industry : AutomobileFunctional Area : India(Markets)
Keywords : bajaj exit hamara bajaj bajaj scooter bajaj motorcycle
Activity:  1959 views;  last activity : 07 06 2010 20:18:09 +0000

http://www.scootershop.com/catalog/images/p_6_product_image.jpghttp://www.thehindubusinessline.com/iw/2006/06/11/images/2006061100871501.jpg  

Bajaj Auto, once known for its scooters which revolutionised the two-wheeler market in the country, is now planning to exit from the segment by the end of the fiscal to focus exclusively on motorcycles. The company that by and large created the scooter market in the country through its popular 'Hamara Bajaj' campaigns in the 1980s and 90s, today sells just one scooter-- the 100-cc gearless Crystal. They want to exit the scooter market since they don't get much profit in it and are now planning to shift in motorcycle industry.

Should Bajaj exit from the scooter market and do you think they are taking a right decision?

  
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Top Argument
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When they are not making any profit in scooter business, there is no meaning of sticking into this job. People these days are least interested in buying scooters. People today are more into Motocycles. So, its a correct decision to go with the trend. Not only this will bring back the glory of Bajaj, but also will give users to opt for new varieties.
By Mridula Maity, Product Development Manager, Rugel  12 09 2009 13:10:21 +0000
 
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I dont think it is right decision to stp the scooter segment. As per the survey, women and old age people acquired 3/4 of Indian market. I f the comany is not going to produce any scooter then the company is going to loose this market. The company should change some marketing plan with scooter model to attract these customer. And we should never forget this countries like india people are not ready to forget oldies.
By BIBHU PRASAD SAMAL, Marketing Manager, ICFAI  12 10 2009 11:47:39 +0000
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For all practical purpose Bajaj was out of the scooter market for the last almost 6-8 years i.e since the time they had discontinued their Super Brand Scooter " The Chetak".

Since then the industry has been dominated by the gearless scooters i.e The Activas, The Scooties, The Pleasures, in the respective order.

While presently not having a product to compete, Bajaj has decided to hibernate for the time being. But with over a million plus scooters being sold in the Indian market a year, this is definitely not a segment any manufacturer can afford to neglect. So Bajaj would be working on their stable and would be more than willing to re-enter the market the moment they have a sound product.

 
By Deepak Srivastava, Zonal Institutional Sales Manager, Hero Honda Motors Limited  | 12 25 2009 05:16:10 +0000
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well moving ahead with time is better than holding a thing close to your heart.......that's what bajaj's decision is all about.......no matter scooters provided them platform but they used it as their launching pad and as for now they have vision to capture not just India's market but they are looking ahead in international markets...............THUMPS UP 2 THEM  


By adnan shah khan, B.Tech/B.E. student  | 12 10 2009 19:58:52 +0000
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I think its a deliberate & calibrated decision from the two wheelers king considering the steep decline in scooter demand (about 30% over the first half of this here as per FCAI) & very positive trends in bikes segment with brands like Harley D. coming to India.

Paying full concentration in bike segment would provide an extra leverage to them where they are already doing very well in-spite of tough competition with their flagship brand-Pulser to stay ahead.


By ujjval jain, Retail, Retail  | 12 09 2009 13:27:15 +0000
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I support that Bajaj should exit the scooter segment. It's useless for them to stuck to a product which do not give them good return. They should concentrate on the bike market which is developing and reinventing itself day by day. Big players are redesigning their bikes according to the demand and future expectations. So bajaj should not be left behind as they are providing to this segment. It should carry on the success of Pulsar and capture market with different and stylish bikes.
By Aniket Paswan, Manager, Central Bank of India  | 12 09 2009 13:10:47 +0000
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well if BAJAJ has opted 4 this step they must have researched a lot but i feel there could be other options also before taking this step like export of scooters to eastern countries who like to travel by scooters a lot specially in thailand, singapore, malaysia etc.
By Abhinav Pradhan, MBA/PGDM Student, National Institute of Applied Management  | 12 24 2009 17:06:49 +0000
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It is not a good move . If somebody says scooter  Bajaj immediately lights up in the mind just like colgate for toothpaste, surf for washing powder. Brand of bajaj is built over years. BAJAJ SCOOTER a house hold name. Still there is lot of market for scooter  which is mmore convienent for ladies and old people. By bringing in necessary modifications we can cater to this segement .

My vote is continuation of BAJA SCOOTER  
By malladi madhukumar, AGM -MKTG, Andhra Cements Ltd  | 12 13 2009 11:21:49 +0000
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Defenitly Bajaj should not exit this segment. As in India we still have customers in this segment. There are no other company making scooters. Bajaj already has some market share in Scooters segment, and they should retain this. We still have customers using scooters in India, I suggest their target customers should be small scale business users which are more prevalent in rural India.
By Suresh Kadambala, Business Analyst, Societe Generale Global Solution Centre  | 12 10 2009 19:34:43 +0000
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BECAUSE BAJAJ IS NO.1 COMPANY IN SCOOTER INDUSTRY.

 
By sunit kumar, B.Tech/B.E. student, PDM College of Engineering  | 12 10 2009 10:21:06 +0000
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I don't think company should do this as still people remember Bajaj for its scoter manufacturer and coming future also people will do remember.So still few people who had Bajaj scoter want to go for Bajaj motercylce .More importantly why compay don't come up with any new model in scoter .As enough segment is there who still prefer scoter comparision to bike.Specially I have noticed business class people and women.
By Ajjay upadhyaya, Marketing Manager, ISFC  | 12 10 2009 04:33:31 +0000
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I don't think its right. Still there are many people and even girls who opt for scooters and scooties. Not bikes. By closing that segment, they will lose that part of customers. I would suggest Bajaj not to close that part rather to go in motorcycle and ladies scooty parallely
By Kailash Sharma, Product Development Manager, Force Motors  | 12 09 2009 13:06:10 +0000
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