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Has eCommerce caught up in India?

Created by : Natarajan Kannan, Project Manager, Sasken  | 02 06 2009 11:35:19 +0000
Industry : InternetFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : internet indian consumer ecommerce indian retail home shopping ebroking eticketing
Activity:  516 views;  last activity : 09 29 2011 12:12:44 +0000

Retail trends are definitely changing drastically. The Indian consumer is an early adopter and this has been displayed across industries like telecom, automobiles or technology. The same has been ratified in the eCommerce space also. Consumers in India are already showing they want a more convenient way to shop. eCommerce is increasingly becoming a more acceptable way of shopping for the Indian consumer who is beginning to see its value. For example - ticketing industry taking off online and success in the eBroking space are cases in point. eCommerce websites give the consumer access to a wider range of products and provides them with more competitive prices and greater value.

  
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yes e commerce has caught up with the Indian audience and there is so much happening with this as it has made consumer's life more easy than ever before and Internet is the word at the moment where you can do everything and you can buy anything, as E-tailing which is gaining more prominence which is retailing in internet, so yes e commerce has caught the Indian audience like anything.
By Ravikant Raju, Project Manager, Infoline  02 20 2009 07:32:30 +0000
 
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India is still not ready for Ecommerce yet.

I agree with Saurabh and Deepali. Most of the people are not aware of ecommerce yet. People think paying online using Credit card is still a risk no matter if the site have "Veri sign" logo in it. We cannot blame them as still education in India is lagging behind, computer is still a thing for middle class and upwards, when majority of people belong to lower middle class in terms of finance.

So Ecommerce will take some more years before it is used effectively in India.
By Diptanjan Mukherjee, Team Leader -(Technical), Navayuga Infotech  04 01 2009 08:10:01 +0000
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I am a huge fan of leveraging web analytics to gain insights about your customers, campaigns and site usability. However, one of the challenges most online retailers face is how to gain actionable insights from the analytics tool without getting lost in the sea of data that is being collected by the tool.
By nishant , managing partner, Hero Honda Dealer  | 09 29 2011 12:12:40 +0000
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Ecommerce is the upcoming boom in India. Industries like Retail, Hospitality etc would find more profit if they make use of the ecommerce technology. Companies like Nichepro Technologies Bangalore have already come up with an -Business Solution called nichesuite which makes use of the highend ecommerce technology. I really feel the boom in ecommerce in India, which is going to be a major services of most IT companies in another 3 years. Regards, Anna George Web Analyst. Nichepro Technologies www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 08 11 2011 10:21:17 +0000
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There is no doubt that ecommerce is catching up, especially after IRCTC's sucess in online railway ticket booking. But there are lot more scope for growth. Penetration of internet and credit / debit card to the rural population is a very important factor which determines the overall % of the ecommerce sales in relation to the total poulation in the country. By and large, when people (consumers ? ?) are confident that they will be satisfied in terms of quality and delivery mechanisam, they will opt of internet purchase - as happened in IRCTC's case. Customer of utility services should be encourgaed to make payment thru web by service providers which will increase the % of ecommerce - 1 % off on total bill if opted to pay on ECS mode by some telecom service providers has not encouraged many - they should think of some other option. An effective return / replacement mechanism should be in place (much more stronger than the existing laws) or an indpendent ombudsman for e commerce ca also be looked into - but the authority should be given enough resources and power to settle any dispute within 2 weeks from receipt of complaint. Initially the complaints may be higher, but this will give a comfort level for the users to use web for purchase.
By S Balaji, Head/VP/GM-Corporate Planning/Strategy Telekonnectors Limited  | 11 30 2009 06:37:45 +0000
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Yes, E-commerce is changing the habit of the Indian consumer, as more and more people are showing interest on buying online through television and Internet. There are various options for the consumer to pay for the product and get the products by free home delivery system. The introduction of video technology on e-Commerce portal allows consumers to see actual demonstration of various products which also helps in the decision-making.
By Natarajan Kannan, Project Manager, Sasken  | 02 06 2009 11:35:19 +0000
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How I would describe the whole orientation is somewhat like understated dear Deepali:

"The consumer should be given the choice, a fair and simple choice - but a choice he is confident about."

Right now - the Indian consumer is not having a fair incentive to initiate e-commerce. However I see a bright future to e-commerce in India if sufficient interest is shown by the companies to serve the customer through the internet.
By sagar yadav, Internet Affairs Consultant, Govt of China  | 03 18 2009 16:10:24 +0000
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I agree with Saurabh. We Indians don't easily trust the seller due to the changes of fraud. And this panic is no wrong in the sense as we can see in general hotel bookings also.

If you do a online booking for a hotel they give u any room inspite of telling them your pref about location and other stuff. Yes they will keep the cateogry same. In the end ur not happy.

Also, if you tell any seller that he did some mistake he won't even agree with you.

Why to shop online and get westernised. Go and shop, it will also keep u healthy and u will enjoy it.
By Deepali Gulati, COO, Knack HR Solutions  | 03 04 2009 08:36:53 +0000
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Consumer are hesitant to pay online as security is still an issue. Besides this, a large section of the audience is not comfortable with the process of placing an order on the shopping websites. For e-Commerce to evolve in the consumer retail space, consumers at large have to be become aware of the benefits of the medium. Indian buyers like the ‘touch and feel’ concept before finalising on their buying decision.
By Saurabh Suman, Project Lead, i2 Technologies  | 02 06 2009 11:39:41 +0000
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