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Has Fiat made a good come back in India with the launch of linea and Punto?

Created by : Vikas Singh, Strategy Consultant IFRS,XBRL  | 02 10 2011 08:20:23 +0000
Keywords : has fiat made a good come back in india with the launch of linea and punto?
Activity:  297 views;  last activity : 04 23 2011 13:50:35 +0000
 
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Punta is providing the most beautiful Hatchback on Roads, Sturdy, Best Diesel Mileage, Best Safety, Money Value. while Linea promises Style, Mileage, Ride Factor and fit and finish. With all these positive things we can expect Fiat to have a warm comeback.
By Kailash Sharma, Product Development Manager, Force Motors  02 12 2011 07:30:01 +0000
 
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With the ugly looking interiors, poor customer service and costly parts it is debatable that would these cars really work wonders or not.
By Mridula Maity, Product Development Manager, Rugel  02 12 2011 07:32:04 +0000
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It is a good attempt to come back with its new variants. Thanks Mr.Virag Shah for the referral.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 02 17 2011 17:29:29 +0000
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Absolutely no doubt on that, its come back with punto & linea makes a huge difference in its sales,.. Always Fiat group is a watchful one too,.. it's emerging segment in small car is a challenging one for allthe car makers, always Fiat is good at its engine quality,..... We should have to remember that its a mother for Ferrari group,..
By Thiyagarajan , Engineer-Design, Flowserve  | 02 14 2011 15:59:37 +0000
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competition is high and Fiat is working on its old models yet. rather doing innovation fiat needs to do certain inventions.
By Vijay Kaliappan, Relationship Manager, ICICI DIRECT  | 02 14 2011 13:52:18 +0000
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Dear Mridula,

Agree so far as service deficiencies are concerned.

The price of parts is not excessive in comparative while both Linea and Punto are good on looks and have functional interiors, I feel, and better than many others.
By Ravindra Sharma, Managing Consultant, CHEF-India  | 02 14 2011 07:55:11 +0000
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Mridula before commenting on poor customer service ,parts etc we should have an idea that these cars are manufactured in Pune and marketed by Tata Motors in India and they have a waiting period of 3 to 4 months which cars with urly interiors don't have..
By Vikas Singh, Strategy Consultant IFRS,XBRL  | 02 13 2011 13:54:21 +0000
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I agree with you and i would like to add more one thing that Fiat itself also reposition in market after appointing Yuvraj singh as brand ambassador. Slowly but really good growing fiat in overall market. Eventhough just recently Chevrollen launched Brand "Beta" taken too much success and break the market of swift,indica, i10,i20 etc.
By Virag Shah, Confidential  | 02 10 2011 09:34:41 +0000
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According to me the successful launch of Linea and P unto had made Fiat's international presence felt again in India.
By Vikas Singh, Strategy Consultant IFRS,XBRL  | 02 10 2011 08:20:23 +0000
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Fiat had no market in India when all imported cars were available. Only Baby Fiat was to be seen. I remember seeing only one or two medium/large segment Fiats in Lucknow city in the 1950's. It was only when car import was banned in India and only a few manufacturers agreed to manufacture cars in India that Fiat 1100 came into prominence. With the advent of Maruti Fiat started losing ground due to obsolete technology and with liberalization so many good cars lined up and Fiat was not prepared. The lack of after sales service network, introduction of outdated models like UNO, further added to their misery. In the modern car market where major US & European auto giants face stiff competition from Japanese cars Fiat stands nowhere. The fancy for Fiat existed in India as people had no choice earlier. The brand has never been able to impress the Indian buyer.
By Pradeep Saran, Technical Expert  | 04 23 2011 13:50:35 +0000
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  1. those were the day's when one used to know about AMBASSIDORSand PREMIER PADMINI.now so many companies/models are in the market we have forgotten FIAT.also FIAT marketing strategy is not so agressive.ask any one which car he wants to buy?.his answer will not have FIAT.
By BALASUBRAMANYA , Asst. Manager/Manager (Technical), KIOCL ltd.  | 02 13 2011 06:53:19 +0000
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