Build your professional network on facebook via our app Go to app
 
 
 

Has Technology Killed Marketing?

Created by : Vijay Gunasekaran, Project Manager, HP  | 12 12 2008 13:14:53 +0000
Industry : InternetFunctional Area : Digital marketing(Sales & Marketing)
Activity:  394 views;  last activity : 07 06 2010 20:18:09 +0000
Time was that marketing was glamorous and in that world, marketing was seen as the engine that drove sales.  Clever ideas and memorable brands, expressed through pricey advertising, created business success. Marketing “created demand” and the sales group was simply a means to fulfill that demand. But now many say that technology has killed marketing… by making demand creation measurable. What do you say.....
 
Share
 
 
  Rate : 
 
 
Yes Vs No
1
 
 
 
 
0
1
0
Support   Support
 
0
0
I feel that the psychological demographics of consumers have shifted and technology like a weapon can either be used for positive or negative outcomes...and a good marketer knows how to harness it and use it has one of his weapons to capture his market segment. Actually Marketing needs to be measured but in view to improve the marketing and sales efforts of a whole organization...and keep marketing on track, productive and supportive of every sales effort! The Technology(internet) is not a god that will outsource marketing or marketers...it is however controlled by the sales and marketing professionals who are the "gods" who harness maximum yield from it.
By Vijay Gunasekaran, Project Manager, HP  | 12 12 2008 13:14:53 +0000
Argue for "Yes"
Argue for "No"
 Found the debate "Has Technology Killed Marketing?"  interesting ?  Suggest to your connections and communities  
NIIT
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
There is a very hot debate whether technology is killing creativity or not. With people getting...
 
1331 referals 61 arguments, 4941 views
A recent article in the Guardian said....where the author said "Too much of internet is killing...
 
1253 referals 83 arguments, 3897 views
An advertising strategy is a campaign developed to communicate ideas about products and services...
 
0 referals 3 votes, 1097 views
more...  
 
Sponsored Jobs
More From Author
I dont think so, that Google will be able to dominate other business formats than search, though they are on a acquiring spree it will be difficult for them to come out with new product time and again, it would do good if  they improve their search...
Inappropriate use of caching... does that logic need to be cached or is its invocation infrequent enough that maybe a plain old CGI is exactly how it should be implemented?
I personally feel that  the main aim of providing a product or a service is to satisfy and to retain the customers in this competitive world. iStockphoto is both an online community for photographers and a source of high quality, low-cost stock......
more...