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Health Tourism is the fastest growing segment in marketing Destination India today !!!!

Created by : Jatinder Kapur, Associate Professor, Federation of Hotels and Restaurants Associations of India Institute of Hospitality Management  | 11 13 2009 06:15:15 +0000
Industry : HospitalityFunctional Area : Travel(Personal Interests)
Keywords : marketing tourism destination medical tourism health tourism
Activity:  135 views;  last activity : 07 06 2010 20:18:09 +0000

Indian medical tourism income is expected to reach upto Rs 8,000 Crore by 2012 on back of its low cost medical treatment and a vast pool of well-qualified medical professionals.

According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), medical tourism's earnings may go upto Rs 8,000 Crore by 2012, i.e. almost double the present figures.

The Government recently announced that a total investment of $6.5 billion is in the pipeline for medical tourism industry in the country and the amount will also be used for setting up affordable hospitals and budget hotels for patients’ relatives in the country. This announcement highlights the increasing number of Indian private hospitals that are finding themselves mentioned in travel itineries and are sought out by more and more foreigners. If industry estimates are to be believed, the size of the medical tourism industry stands at Rs 1,200-1,500 crore (Rs 12-15 billion). The Indian healthcare market is Rs 15 billion and growing at over 30% every year.

  
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The country's well-recognized expertise in traditional treatments, including naturopathy, unani, ayurved and homeopathy, is gaining high popularity as these methods of treatments are said to be free from side-effects. Besides this, the facilities of easy visa access often permitted by the government of India to the foreign tourists together with latest medical infrastructure facilities are indicating towards the prospects of India's medical tourism emerging as the foremost foreign exchange earner for the country.
By Jatinder Kapur, Associate Professor, Federation of Hotels and Restaurants Associations of India Institute of Hospitality Management  11 13 2009 06:15:15 +0000
 
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It is encouraging that Indian health systems can help internationally asides earning. One factor that must be borne by all stake holders and adhered strictly, is, not to allow quacks take over and bring iniiative to disrepute. As also a regulated measured growth must be practiced rather than providing a chance to loot and scoot bringing disrepute to sincerity of cause. 
By Ravindra Sharma, Managing Consultant, CHEF-India  | 03 09 2010 07:30:53 +0000
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