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Hero Group To spend 100 Crore in Re branding to shed Honda Tag.

Created by : paresh punjabi, Channel Sales Manager, Round Robin Tech Services  | 03 27 2011 07:39:56 +0000
Keywords : hero group to spend 100 crore in re branding to shed honda tag.
Activity:  407 views;  last activity : 05 27 2011 17:04:38 +0000
 
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This Re branding Will give them new Identity Vs This Re branding won't Create hard impact on Public
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i feel it help hero group in creating some impact
By Wajid.Pathan , Enterprenuer (Designer /Developer/Supplier), Self Employed  03 29 2011 12:14:03 +0000
 
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I really dont think this re-branding will help them.....everybody remembers the company and their vehicles as Hero honda and rebranding for just hero will be the most difficult job according to me for the company....because Honda is such a name which is known world over and its just that people will find it difficult to associate with a company which is cutting its ties with Honda.....
By Mridula Maity, Product Development Manager, Rugel  03 29 2011 11:20:10 +0000
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It will surely give them a new identity as that is what they are looking for. Strong re-branding measures should always help the company make a mark in the minds of the customers. They should look for associations with cricket and bollywood as they can gain sure shot mileage by attracting the youth.
By Probir Banerjee, Freelancer  | 04 20 2011 15:04:33 +0000
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Always Re branding with Existing Brand  mean is adding value to the Existing brand on the other hand the end users are getting more benefits, defientley this will give a new identity,the past experience with some other Combined  brands with their technology had given a optimum levels of satisfaction to our end users, there fore , this will give a new Identity.
By R.Saseenthren , Freelancer, FMCG/Foods/Beverage  | 04 14 2011 16:16:26 +0000
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Why not, fission of the HONDA tag will certainly bring in a new identity to the company with a commercial like 'DESH KI DHADKAN" once again will suffice to maintain its brand image as always.
By JAYANTA KUMAR BORAH, B.Tech/B.E GRADUATE, Annamalai university  | 04 03 2011 17:04:01 +0000
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its not about HERO group who are deciding to re branding but every Indian origin company wants Indian name as their brand. HERO tag on their 2 wheeler will help them to emerge solely as a indian brand and make him to stand aprt from HONDA brand.every year when they get the award for best two wheeler company people who are not much educated still thinks that it includes HONDA company as well in this award.it will really boost their brand among farmers of harayana,rajasthan and whole north India where their image as a brand in no.1 great step taken by HERO group. this will inspire another company called Maruti Suzuki to ponder over re branding.i am fully agree with HERO group
By Himanshu Sharma, mechanical engineering student, rimt-punjab  | 04 03 2011 09:36:13 +0000
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Had it been "Honda Hero", then this re-branding would make sense! It is natural, that the moment you utter the first word "HERO" recall of their brand would be significant, as "MARUTI Suzuki", Maruti alone will suffice!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 04 03 2011 05:00:25 +0000
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It would create good vibration Ms.Mridula Maity.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 03 30 2011 17:48:09 +0000
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Hi Rajvardhan, Mridula, Shrikant, Bruno. Thanks for your views. I would like to add just One point over here. Please Recall the Breakup of BAJAJ & KAWASAKI and TVS & SUZUKI..With Strong Rebranding, good designs, great engines. they made hard impact on people..Remember slogan of Bajaj pulsar "DEFINITELY MALE" so its all about how you create impact on customer's mind and put your ideas in right direction..More Views welcome...
By paresh punjabi, Channel Sales Manager, Round Robin Tech Services  | 03 29 2011 19:19:05 +0000
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They have hired Wolff Olins for new brand identity.

Really can't speak about the end result it may achieve as the task is to change the perception of the brand 'Hero' .

Considering their Indian stint with Tata Docomo in 2009 , I cannot comment on their ability to think and act Desi way.

Hope for the best.
By Joe Antony, Retail Sales and Marketing, JSW Steel Limited  | 03 29 2011 12:03:06 +0000
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I think we Indian's believe in what we see.Considering this Hero - Honda split, if hero Group Can put Confidence and Faith in people with cool marketing and branding ideas..they Can win the battle all alone.
By paresh punjabi, Channel Sales Manager, Round Robin Tech Services  | 03 27 2011 07:39:56 +0000
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The Honda name is a far too powerful one to shed so easily and not too forget the access to honda technology that hero would miss. Indian vehicle technology lacks in the gearbox segment and overall on the R&D front, so it would be a brave Hero to go on their own without a foreign tie-up
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 05 27 2011 17:04:38 +0000
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Re-branding really won't help Hero... everyone knows that the technology in all HH bikes was "Honda". Putting up a bike chassis and plonking parts on it does not give u a quality product.
By Diwakar Gupta, Technical Consultant, Meridium Services & Labs Pvt. Ltd.  | 04 16 2011 08:34:26 +0000
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hey paresh want to add point that u said ki spliting of BAJAJ & KAWASAKI was sucessful b,coz that company was in public mind as bajaj and not kawasaki-bajaj and i am sure after spliting people won't call it as hero group bike they will still refer it as hero honda bike....
By Manish Lalla, M.M.S student, H &GHM INSTITUTE OF MANAGEMENT  | 04 03 2011 16:57:23 +0000
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Thank You Mridula for the referral. I fully endorse your perspective. On the contrary, Hero as a brand will regress as the brand that broke off from Honda. A similar analogy would be a Maruti and Suzuki split. Maruti would definitely be adversely impacted.
By Capt. V.S. Kartik, CEO/MD  | 03 30 2011 08:10:36 +0000
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I support your views, Mridula. & thanks for referral.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 03 29 2011 16:41:24 +0000
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no it will nor help them because Honda is a big name worldwide without Honda tag it's really difficult to Hero
By rajvardhan , Mechanical Engineer-Other, TRAFAG CONTROLS INDIA PVT.LTD.  | 03 29 2011 12:18:08 +0000
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I am not the sure the indian context would be different. Leaving Honda brand may be painful for any company.
By Bruno MUSSARD, Program Manager for semiconductor, Oberthur Technologies  | 03 29 2011 12:17:06 +0000
Argue for "This Re branding Will give them new Identity"
Argue for "This Re branding won't Create hard impact on Public"
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Hi Rajvardhan, Mridula, Shrikant, Bruno. Thanks for your views. I would like to add just One point over here. Please Recall the Breakup of BAJAJ & KAWASAKI and TVS & SUZUKI..With Strong Rebranding, good designs, great engines. they made hard impact on...
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