History repeats itself : East India Company is owned by an Indian

There won't be nothing much to it except that a businessman is trying to give a vintage brand name to his business by putting up with some marketing budget. 

Some times, History repeats itself - in reverse order as in this case.

Often we fell bad when hear "East India Company" and try to vision those mis-deeds of the British Company which entered East India ( the then Bengal-Bihar-Orissa) as a "trader" and ultimately turned to our Ruler.

We also visualize those acts of the draded Company by which they forced the farmers of Bengal to cultivate Indigo ( 'nil' )  further to be processed in England - they erected forts ( 'nil-kuthi') in the indigo farmlands to let down tortures on the cultivators. Again readers of history know how they used to cut the fingers of weavers of Bengal who were famous for weaving Dhaka Silk ( 'Dhakai-moslin') so that there looms in England could sell all second graded fabrics here in East India.

But, this time, it is the turn of India and Indians. The power, glamour and sheen of Great Britain is over ( perhaps gone the days of many more ). It is a pleasure - a joy for us. An Indian is the owner of East India Company. This new "avtar" may spread all goodwill messages in the globe - business in "Ethical Way" / Indian way . After all we are an old civilisation .. !!

As I articulate this, I am trying to remember my History class in school. Generations of Indians- people who sat in History classes before and after me- had one thing common drummed into their Psyche,individual or collective. EIC came and enslaved us and subjected us to the most inhuman oppression making us stand up albeit sporadically to begin with and culminating in a organised Nationalism. Of course i do concede much water passed between Battle of Plassey and Simon Commission. But EIC always symbolised in our collective histories as something of a catalyst that defined us as Indians and as a Nation. The very fact that some of us are celebrating a sense of poetic justice and others like me opining to the contrary only suggests how deeply the word EIC is rooted in our psyche. In these times when we talk about of end of History, and debate identities that transgress Nationalisms, EIC as a label still remains as a troublesome family heirloom that only conjures bitter images. The Paradox is you try to over come it, your essential identity as an Indian haunts you to a dilemma. If you live  it with an animosity you find yourself redundant in post- modern global identitarianisms. perhaps Nations have to live with this dilemma. Tea-party Nation to EIC acquisition, History always repeats itself  in Redefining identities into newer dilemmas.

An Indian buying EIC is simply put amazing!! Need to ask Mr. mehta why he did what he did???

The reason, to sell luxury goods in India!! How smart is that?? He is getting the company that exploited our systems to rule us. He is paying them to get in in India (not really proud of it, but amused by it) and then using it to sell luxury goods where Indians do not even in actual contribute more than 0.05% of the global sale of luxury goods!! Thats not enterprising or even smart!!

Amusing but not enterprising!! Thanks for the referral :)

As mentioned, it is amusing at best. Curiosity value.

The point is how many people connect this EIC with that EIC. People who were in India under the EIC are no longer alive. Remember UK government took over India as part of the Empire from EIC before 1890!

So as i said historical curiosity at best!