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Honda plans foray in pre-owned two-wheelers....

Created by : Mridula Maity, Product Development Manager, Rugel  | 01 03 2011 10:17:35 +0000
Industry : AutomobileFunctional Area : Business Models(Strategy & Execution)
Keywords : honda hero honda bikes scooters pre-owned cars indian two-wheeler segment pre-owned two wheelers two-wheelers
Activity:  336 views;  last activity : 02 04 2011 08:45:07 +0000

Honda Motorcycle and Scooter India plans to foray into the pre-owned two-wheeler segment to sell its own brand to challenge Hero Honda, according to an industry executive directly familiar with the plan.

The fourth largest two-wheeler maker by sales has started a trial study at select dealerships in four major cities including Bangalore, Mumbai and Ahmedabad where abundant Honda products have been sold.

So, what do you think people, will  this pre-owned two wheeler idea be a successful one?

  
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I think they can. Pre-owned cars has a great market in India, and pre-owned two wheelers coming from the maker itself is a good idea, with different set of dealerships altogether for these two-wheelers.  The company seeks to take advantage of about six million Honda two-wheelers that already ply on Indian roads. A total of 50 million two-wheelers run in India, the world’s second biggest two-wheeler market after China.  So, in a country like India pre-owned two-wheeler business makes sense...
By Mridula Maity, Product Development Manager, Rugel  01 03 2011 10:17:35 +0000
 
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it is very good for indian customers
By Sudhir Yadav, MBA/PGDM student, Siva Sivani Institute Of Management, Secunderabad, AP  | 01 12 2011 18:00:14 +0000
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I think this will good for Honda and for the huge customers who can't afford racing bikes due to high price, if honda come with his new plan of pre-owned two-wheeler it will really run.....
By Deepak Bhargava, MBA/PGDM student, Taxila Business School, Jaipur  | 01 12 2011 06:23:06 +0000
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The potential market is very huge and growing. Also, the availablity of Pre-Owned 2-Wheelers is huge thanks to the termendious sales figures for the past few years. This market will require " Strong Service Based" satrategy as Pre-Owned vehicles in India has poor conditions.
By Gopal VYas, Marketing Manager, STEELCLAD INFRA PVT LTD  | 01 11 2011 14:40:39 +0000
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market is big but plan must necessary to attract client
By bharat , Legal Consultant/Solicitor, bharatkumar lawyer  | 01 11 2011 05:05:29 +0000
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Good move.. Honda is moving into the another unorganized sector 'Preowned two wheeler sales'..!!
By Anand Balasubramanian, Deployment Mgr,  | 01 11 2011 03:02:56 +0000
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yes u r sure the delarship so not dely the co. at the time
By ANIL MISHRA, Accounts Executive/Accountant, shriram transport finance co. ltd.  | 01 10 2011 11:52:34 +0000
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yes its a biggest step put forward by Honda towards its Trustworthy and name created amoung the public. Its a welcome sign for them and its a big deal for Hero group to march towards its succes in future by competing to world class motor bikes manufacturer like Honda, Yamaha,,..Its a heavy competition for the Indian majors also to stand in the market too.It truly measures our ability towards our quality revolution and these allows the opportunity for us to prove to the world as India a major Automotive hub to the world.
By Thiyagarajan , Engineer-Design, Flowserve  | 01 05 2011 17:12:25 +0000
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Yes
By Sunil Bhandari, Sr.Recruiter, Rose I.T. Solutions(P)  | 01 04 2011 18:42:46 +0000
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It is great idea...Buyers can be benifitted from it.True Value shops for pre-owened cars run by Maruti shows it well.
By Mohommad Azharuddin, Engineer, Atlas Copco  | 01 04 2011 10:13:22 +0000
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It may support Honda to capture attention of many middle class public in India, but personally I feel like why a brand like Honda is adapting such a strange strategy which often sounds very cheap for Honda...
By Santosh A. Jadhav, Sr. Officer Sales  | 01 04 2011 09:30:50 +0000
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strong brand perception of Honda two-wheelers with superb products like Unicorn and Activa will definitely earn them a jewel in the pre-owned segment too.
By Satish Lunsavath, Consultant, Beyond Blue Advisory  | 01 03 2011 11:15:28 +0000
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No, not at all!
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 04 2011 08:45:07 +0000
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People will worry about the service
By umakant , MBA/PGDM student, IABM  | 01 04 2011 18:53:50 +0000
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The Indian public I feel is not ready to purchase a second-hand bike in the premium category
By V. Srinivas, Freelancer, Information Technology  | 01 04 2011 03:02:58 +0000
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It is a feel of ownership which drives the two wheeler market ..Despite its Brand image Preowned vehicle will not motivate a buyer for a second ownership
By Ravi P Iype, Vice President-Projects, Kaynes Technology India Private Ltd  | 01 03 2011 12:05:00 +0000
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