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Global Automotive Forum

 
Created by : Kailash Sharma, Product Development Manager, Force Motors  | 12 17 2010 08:18:56 +0000
Industry : AutomobileFunctional Area : India(Markets)
Activity:  2081 views;  last activity : 01 06 2011 13:20:43 +0000

After selling off its 26% stake in Hero Honda to the Hero group, Japan’s Honda is expected to focus on growing its share in the Indian two-wheeler market, the second largest after China.  Hero Motors, which can use the Honda name until 2014, may have a tough time protecting its market share of 60% in the motorcycles and 43% in two-wheelers. So, later on will people go for plain Hero motors bikes??

 

 
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Opportunity araises only at the toughest situations, so it might be the welcoming sign for Hero group to emerge as a world leader and a competer for Honda and other international brands,...
By Thiyagarajan , Engineer-Design, Flowserve  | 12 22 2010 04:25:23 +0000
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Here again history repeated itself,the same happened with TATA and DAIMLER BENZ jv in 70s.TATA AND DAIMLER had a jv but they parted away and that separation gave TATA an opportunity to stand in commercial vehicle industry ownself.The success of any industry depends on its own work for servival, if HERO (HONDA also)can menage this all alone then this splitting would not affect them much.And yes now, the hero group has to fight hard to mentain same goodwill in high competitive industry in all aspects wheather it's sale,manufacturing,quality ,coustomer satisfaction and R&d. Good luck HERO group.
By AOUCHITYA KUMAR, trainee FEA softwaresin MSC.Nastran/Patran,automobile/mechanical engineer.  | 12 21 2010 14:22:39 +0000
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This is a good opportunity to prove their quality of their own products.There is no market issues for sell the hero motors brand two wheelers.
By Senthilkumaran , Manager - Manufacturing,KGK Industries  | 12 18 2010 03:37:03 +0000
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i really don't know that the hero will get a good market rate and the quality of the vehicle will be same like hero honda
By Nanda Kumar.M., CNC Machine Operator , Tvs Motor Company  | 12 17 2010 12:33:01 +0000
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They will because right now in market there are bikes available with the manufacturing of purely HONDA. But then also there is a large difference in selling quantity between HONDA and HERO-HONDA. So if there exist a misconception that people buy HERO-HONDA only because of HONDA then it is totally wrong.
By Neerav Galathia, Sales Engineer, Aerzen Machines (India) Pvt. Ltd.  | 12 17 2010 09:25:13 +0000
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I dont think so. The brand name of Honda gave Hero motors access not just to a powerful brand name but also to the technical knowhow that Honda posses. How muich of it has been acquired by Hero motors is suspect. Also Hero motors should have had its R&D team in place that would have served as a training ground for their engineers based on honda technology. But since they havent, it would be difficult for them to do so at this stage and build up a viable business to win the peoples confidence.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 01 06 2011 13:20:43 +0000
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the expectations of customers are too high ..it depends on quality cause the benchmark set by HERO-HONDA is too high..To come out from this need huge investment in R & d and need to have efficient and talented work force to maintain their quality and image..which is tough to achive..so lets see..cant comment on this right now
By manasi bhupendra maniar, MBA/PGDM student, shree jayrambhai patel institute of management  | 12 19 2010 08:45:14 +0000
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Hero group took so long to develop, domestic R&D. They used licensed honda technology who are pioneers. So its very difficult that they will be successful to market using hero brand.
By Abhijit Anand Prabhudan, Admin/Facilities Manager, Ca*****  | 12 19 2010 07:27:28 +0000
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this is not a welcome sign for hero group,..
By Thiyagarajan , Engineer-Design, Flowserve  | 12 17 2010 15:39:43 +0000
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"This will be the best example for Quality" If Hero can maintain it all then there will not any problem for Hero
By nitin , Asst. Manager, a b c  | 12 17 2010 12:34:11 +0000
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It is tough to tell but The brand,logo and value the name create "HERO HONDA" It is ocward to tell Hero bike
By M.B.MALANI , MBA/PGDM student, R.R.INSTITUTE OF MANAGEMENT BANGALORE  | 12 17 2010 09:02:04 +0000
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Its a tough call as of now.. But it will certainly have an impact on the Brand name of HERO GROUP without HONDA as the benchmark..
By Mohammed Sarfaraz Alam, Team Lead - Process Design & Quality Control, Powertech Automation Solutions  | 12 17 2010 08:51:20 +0000
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I really don't think so that Hero motors individually will do good, without Honda name, and with increased competition from yamaha, Suzuki and Bajaj in this segment now even Honda are separating from them to add to their woes. So, it will be difficult really for them to do well from here on...even their stocks will get affected. And one big challenge will be to keep its dealer network of 4,500 touch points under control.


By Kailash Sharma, Product Development Manager, Force Motors  | 12 17 2010 08:18:56 +0000
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