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Topic : The Maggi Mania!!
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Horlicks Foodles or Maggi Noodles?

Created by : James Masih, Product/Brand Manager, FedEx  | 09 03 2010 08:45:22 +0000
Industry : FMCG/Foods/BeverageFunctional Area : India(Markets)
Keywords : maggi noodles maggi noodles horlicks horlicks foodles or maggi noodles
Activity:  2600 views;  last activity : 05 27 2011 15:04:18 +0000

Horlicks, better known for their malt powders and biscuits, is now also selling Foodles (Food + Noodles) in India. I am a huge fan of Maggi Noodles and am yet to try Horlicks Foodles.

  
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Maggi Vs Horlicks Foodles
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Maggi is no doubt a monopoly. Even now there are lots of trusted brand lovers..
By CA Heena Sharma, Chartered Accountant  09 03 2010 12:29:25 +0000
 
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horlics foodles is a solution for both mother n her kid bcoz its taste n multi grain combination fullfill their needs...its owesome just try it once...it allready proved its effectiveness by capturing 5% market share in 6 month @ south market n now creating buzz @ west,north n east market..
By kedar koyalkar, MBA/PGDM student, mit-som pune  09 03 2010 12:16:39 +0000
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The markets for processed foods are ever increasing. The competition can only enhance the value of the product for customers and still have the prices lower.

For players in food processing industry, now a days we think of BLUE OCEAN Strategy. We do not think of competing with other suppliers but for value proposition of one's supply, one carves out one's own market share.

Continuous innovation in all aspects of one's business is the way and not frittering away the energy in price/quality wars.

 
By dommaraju krishnamaraju, CEO/MD/Director, wine legendIndia pvt ltd  | 09 14 2010 05:20:24 +0000
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HI!ALL. Always there is is a space on top & if some company trying to reach to its top in say 25-30 yrar`s of time as we all see but threr must be some area`s left to be explored and only then other companies found that space so firstly i know margins are low but if u all maggi has raised their rates with the time say in CSD canteens very nominal but other companies saw that space and done Marketing as well as in their dealers or maggi`s i am not saying Nestle dealers all are not happy with the statergy And if we remember some times when they lounch their new masala for betterness but sales gone down also they then take a step to come back with same tastemaker now again they have to sit and see old statergies to work again.Others say Horlicks & others they are new but using only their dealer space area`s not clients taste spaces & change is must and if company hires our type of minds there are new way`s for revive.
By VEERINDER SINGH(B-P.VIHAR), Associate/Senior Associate, BHART CAPITAL SERVICES  | 09 06 2010 11:32:49 +0000
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Maggi has been in the market for many years. It has already estabhlished its connect (whether emotional or commercial)with end users across the country. What maggi needs to do is get more strategies to come more closer to its TG. That way they will remain on top of the ladder and will continue to rule the TG's heart, which will thus help them in keeping Maggi Noodles the favorite and healthy snack for the entire family! Yes, I guess getting families together would be a good option!
By Fareed Khan, Client Servicing/Key Account Manager, BVU Media Ltd  | 09 06 2010 08:48:49 +0000
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 Maggi can be seen at any general store even at shop in rural area.
By SUNIL KR. KULSHRESTHA, Asst. Manager/Manager -(NonTechnical), JK Cements  | 09 03 2010 14:51:30 +0000
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I simply like the taste of maggi
By sai kiran M, VR SIDDARTHA ENGINEERING COLLEGE  | 09 03 2010 10:45:25 +0000
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James you are absuletely right. While nest time you give noodles to your daughter please arrange to give the same without the lable.

Maggie was a creation of Nestle in India with that famous ad saying for two @ rs 2/- takes two minutes to cook.

This is what is called brand loyalty though for food products the loyality is very high since taste is attached to it.

It will take time for horlicks to create their market for this product.
By Rathin Deb, Freelance Retail Consultant  | 09 03 2010 09:20:27 +0000
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My kids like Maggi Noodles & Knor soup very much & by name they ask for it.Horlicks foodles I have not seen / tasted till now. So sorry to say that.
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 09 03 2010 09:14:46 +0000
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The fact that at least once a week we have Maggi for our breakfast at home.
By dommaraju krishnamaraju, CEO/MD/Director, wine legendIndia pvt ltd  | 09 03 2010 08:56:58 +0000
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I tried giving to my daughter yday, she insisted on the real thing .. maggi masala. So, I'll go for Maggi masala
By James Masih, Product/Brand Manager, FedEx  | 09 03 2010 08:45:22 +0000
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horlicks foodles r better than maggi bescause in nhorlicks foodles there r multi grains proteins etc.
By yatharth ahuja, Freelancer, Chemicals  | 05 27 2011 15:04:18 +0000
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Its the best......a combination of multigrains with taste is always considered to be the good one......healthy to eat.....
By Itu Khosla, M.Sc student, Isabella Thoburn College, Lucknow  | 03 21 2011 11:13:36 +0000
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 In India, There is a huge scope of market for new products like Horlicks foodles or well-versed other products. In-order to face the heavy competition from the competitors like MAGGI, one has to maintain his brand image by  " 3 P's " i.e., PRODUCT (Quality), PRICE, PROMOTION.

 I agree with Ms.Sujatha srivastava, Associate/Senior Associate, AT Kearney.

"Maggi’s share of instant noodles, on an all-India basis, across urban markets, has slipped consistently between December ’09 to July ’10. While Maggi instant noodles (minus vermicelli) had a 90.7% share in December ’09, the share dropped to 86.5% in July ’10 on an all-India basis."

This is the perfect time for FOODLES  to capture the market share of MAGGI, by extending its promotional, periodical activities.
By Dileep , BRANDING AND CLIENT SERVICE, MACRO MEDIA  | 09 14 2010 03:38:43 +0000
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The need for a Healthy snack is increasing each day. While Maggi does have a Huge brand equity that is being encashed by its Marketers by 'unending' Brand extensions, what Maggi needs to understand that Depth is not everything. Foodles will create a separate niche for itself, which Maggi is failing to create with its 'similar' packaging, and very similar names for all its extensions. The age is to 'Differentiate'!! Maggi has to, otherwise, the end is not far...
By Prasun , Senior Consultant, Bridge Capital Advisors  | 09 07 2010 10:07:59 +0000
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i think this foodles wiil definetly give strong competetion to maggi because it is capturing the market very rapidly
By sushanttomar , Relationship manager at india bulss  | 09 06 2010 10:11:57 +0000
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PLEASE TRY...

THEY MUST BE HEALTHY, SINCE U DONT HAVE TO FRY...

BUT IF U DONT LIKE THEM & YOU CRY...

LET US KNOW !   THEN WE WONT TRY...
By Naushad H.L., Creative Director, MAD COMMUNICATION  | 09 04 2010 06:26:08 +0000
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Let the time come.The Market has become very competitive, in present market scenario we will have to observe. 


By SUNIL KR. KULSHRESTHA, Asst. Manager/Manager -(NonTechnical), JK Cements  | 09 03 2010 16:54:02 +0000
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@sunil kr kulshreshtha-definately maggi have wide coverage but its 25year old brand n foodles is jst 2.5 month but if we go wit statics it captured 63k outlets in west region in very short period of time...n foodle going 2 cater both upper n lower class with their Rs15 n Rs10 sku which maggie doesnt having..
By kedar koyalkar, MBA/PGDM student, mit-som pune  | 09 03 2010 15:48:08 +0000
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@sunil kr kulshreshtha-definately maggi have wide coverage but its 25year old brand n foodles is jst 2.5 month but if we go wit statics it captured 63k outlets in west region in very short period of time...n foodle going 2 cater both upper n lower class with their Rs15 n Rs10 sku which maggie doesnt having..
By kedar koyalkar, MBA/PGDM student, mit-som pune  | 09 03 2010 15:45:08 +0000
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I'm in support with Horlicks Foodles...its really good in taste. Just try it :)
By ANAND M, Freelancer, Human Resources (HR) Consulting  | 09 03 2010 09:53:59 +0000
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I love Horlicks Foodles..its much better than Maggi. Many of my other friends also prefer Foodles over maggi...:)
By Pramod Sharma, BE student, Manipal Institute of Technology,  | 09 03 2010 09:43:44 +0000
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I like Foodles since it has many variants. But Maggi is like the mothership – we always come back :-)
By Priyanka Dixit, HR Executive, Leading IT services  | 09 03 2010 09:30:26 +0000
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