Recently I saw this Ad on TV, where Mr. Muscle of Bollywood Salman Khan is Romancing with Prachi Desai in an attempt to promote the Fragrances of WHEEL washing Powder.
Do you think Salman Khan's addition will add more value to Wheel's sale, as compared to its Multi-National Competitors????
Somehow, I am unable to digest it that Salman & wheel can have connection.
But if I remember a Episode of "Dus Ka Dum", where a female from North Indian Lower Middle-class was treating him like God. I think its gonna add sales to Wheel.
First and foremost, I do not think that Salman is a good brand endorser at all. Least of all for a high consumption product like clothes wash detergent.
Salman is diametrically opposite and hence I think that with a bad boy image paicularly after his so called break up with Katrina, not many women are going to like what they see in wheel ads. But if Salman had to endorse a nari shakti movement whixh is huge part of HUL's CSR, I would believe him immediately. I would seriously not recommend a Salman for a detergent ad at all.
HUL's exercise of taking wheel out from the LIG into MIG could have to do with abetter strategy than adding Salman to its coterie of stars endorsing several other brands in its coterie. I personally do not feel that this would in any way enhabce the image or give the brand a much needed push from the lower to middle category of the mass!! Interesting debate though as Jayant says Kashif!!
i agree u cant connect Salman with Wheel... but then u cant connect Mr. Bachhan with chavanprash.,either. there must be some market mantra behind it.. for many its the sheer joy of watching Salman... forget the product or the movie!!
Okay! Let me bring in another case study here. Do we remember few years down the line we also witnessed Shah Rukh Khan taking bath in Bath Tub with the wonderful LUX soap, surrounded with all the Lux Faces around him.
In this case also, there was no Relation of Shah Rukh & Lux, but the campaign was successful enough to catch the eye-balls of the consumers.
I hardly support Wheel as a product but the notion abt Salman, I feel why the fuss abt him only. Hundreds of other actors have promoted unlimited products without any relevance then why pinpoint salman abt product relativity. "Mr. Muscle, Mr. Bad boy promoting washing powder"..well if a not so beautiful man can promote Lux which was quite irrevelant i guess this is more digestable. And to top it off Salman does look convincing and carries himself effeciently & effectively.
When i heard that Salman did a commercial for Wheel detergent...Somehow i just couldnt digest that fact, You cant really imagine Salman doing a commercial for category like these..
But once you see the commercial your perception gets into a favorable mode.. I personally like the commercial. The way agenciy has portrayed & connected Salman with the brand is a matter of appreciation & also the execution is pleasant. As a matter of fact that people have liked Salman in his romantic shifts... And the brand too has tried well to get the advantage out of that....
AS the adv war in detergent category hots up ( HUL Vs P&G) no one is talking about other brands. Wheel had to so something out of the box to hold on to its customer mindshare
Hi Kashif interesting debate, thanks for initiating and I am adding that video too. I think this will create wheel a new brand image among its competitors. I saw the add it was quite good. I think this will work out......
Kashif, its just a question of attracting eye balls. Stars, actors and models take assignments from most companies who could own them irrespective of the product in context. Now, w.r.t. yr question, there's surely no relation between Salman, Prachi and Wheel apart from latter paying for former's service. Now star presence converting to sales is just anoter story to tell - a fact that only company officials could say. But going by what marketerers would claim, SALLU aaya, to SALE laaya.
Recently I saw this Ad on TV, where Mr. Muscle of Bollywood Salman Khan is Romancing with Prachi Desai in an attempt to promote the Fragrances of WHEEL washing Powder.
Do you think Salman Khan's addition will add more value to Wheel's sale, as compared to its Multi-National Competitors????
Amitabh + Chyavanprash = ENERGY!! Need for people at that age to consume chyavanprash and keep working like the big B!!
Dear Kashif; A wasted effort in encashing SRK's romantic image indirectly!! The communication was that SRK's choice of girls is the ones that use LUX!! That is dramatic and diametric I think... Salman would have made a huge difference here :D
Naushad sahab: its purely shock I agree and keeping the brand in circualtion. Beyond that its needless expense that could have gone into better on ground activity to promote wheel by its own attributes!!
Makrand, we are both on the same side of this debate... But as a gimmick this SHOCKING ELEMENTmay create a murmur amongst viewers, specially women. It cannot further the 'Brand Image' or the Sale of it, it can only be a Topic for Discussion for a short while.
ABSURD... thats the only feeling which comes to my mind when I see the Wheel - Salman Commercial. It may be 2010, but India even today connects Washing Powder to a Good Looking woman, she may be a working woman or a housewife. An actor like Salman, who has such a macho image should have avoided this commercial... But maybe "Daulat ne Dimaag ko Dho Dalaa" By
Naushad H.L., Creative Director, MAD COMMUNICATION
| 03 17 2010 08:13:37 +0000
Ask him to be naughty, cheesy and even in your face... He has a penchant for doing what most wont do and thats why he is so popular with the mass. By being diametrically opposite I meant that on one hand he has this bad boy image and on the other he has the being human and a painter image going for him. That is if you ask me as good as a day and night!!
I have no doubt that its actually a challenge to fit him to a particular category of products!!
There is no link between Salman Khan & Wheel, the target market for Wheel is an house wife or a maid (servant), how can they relate themselves to Salman Khan. They could have used any of the actress featured in the daily soaps. The connection between Salman Khan & Wheel is similar to Katrina Kaif endorsing Boost.
Salman's image is the macho man in the market and hence he endorsed relevant image product like under garment, red tape shoes and he also endorsing bicyling. I think wheel campaign using his fame to attract eyeballs whether its converted into sales or not. They just want to create effective awareness of product rather then making sales. Salman Khan and Prachi Desai came together for the first time on screen. Salman might developing chocolate boy image in the market. He had just endorse Jewellary product like Sangini with Kareena Kapoor.
surprised, that How Salman khan got associated with a product like Wheel . When Money may not be last thing for him. either of them( wheel or salaman not made for each other)
Just Imagine- Amir khan in making rounds and saying Nirma washin powder hi lena
Salman can give a boost to young things, classy, higher class and luxury products- like watch, scotch, bike, suiting, health, juices, energy drinks, power, --- His masculinity and Aggression should be used only to make it happen.
well its performance that matters at the end. i do agree that salman is been worship like a god but as far as the brand is concern it has tough competators like surf excel, tide etc in the market. so such an endorsement will help to promote the brand but wont be able to capture the market. moreover i had been discussing about this ad with my freinds and average among them believe that the ad is truely absurd. If salman had endrosed a brand which is related to some body building stuffs or some cold drink as he did before than this can prove to be worthy. on an average people believes that salman could have endrose some other ad which suits him.
another point i would like to mention here is the continous flop movies salman had been giving.This can astonish people and can let them think abt his adrosement. this will also add up to the brand because till now the wheel ad always had small screen actors and actoress. this ad looks as if ashwariya rai bachan doing an ad of vicco turmeric cream.
The Merging of the Luxury Automobile Market into the Mass Market. In the link attached below, it shows a clear emergence of the "Educated Luxury Buyer". What do you think this will be the Future, now we will have both Luxury and Mass Products...
