Build your professional network on facebook via our app Go to app
 
 
 

How reliable is the TRP of television programme? It is anyway based on the feedback of 5500 households only.

Created by : Mukul Bhartiya, Head-Sales & Marketing(Organic Food Business), Arvind Ltd.  | 08 30 2009 08:51:40 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : trp branding and importance of tv as a medium of advertisement
Activity:  85 views;  last activity : 07 06 2010 20:18:09 +0000

TV advertisement cost is based on the TRP of any proggrame. Advertisement cost is the part of total product cost, which has to be anyway earned out from the market. But with more than 100 channels in the air catering different segment of audience, so many communication getting into consumer's mind with little time to recollect anyone, impact of TV advertisement is decreasing and the cost incurred on it has to be looked into seriously. May be other mediums of advertisement have become more useful know. 

  
Share
 
 
  Rate : 
 
 
Yes Vs No
1
 
 
 
 
0
1
0
Support   Support
 
0
0

To create a brand, TV advertisement takes substantially longer period to connect with the audience and so it becomes very costly. So, it's impact on sales is not felt in the short term.
By Mukul Bhartiya, Head-Sales & Marketing(Organic Food Business), Arvind Ltd.  | 08 30 2009 08:51:40 +0000
Argue for "Yes"
Argue for "No"
 Found the debate "How reliable is the TRP of television programme? It is anyway based on the feedback of 5500 households only."  interesting ?  Suggest to your connections and communities  
Lounge for Sales and Marketing professionals
Viewers also viewed
These days, a number of companies, including Jantzen and L.L. Bean, are bringing back styles...
 
809 referals 24 arguments, 822 views
I think this will be a very good debatable topic as there are several factors why people think...
 
0 referals 13 arguments, 465 views
In the wake of the fuel prices going up, waning consumer confidence and sluggish Global economy...
 
1 referals 7 arguments, 437 views
more...  
Recent Knowledge (3)
WE HAD A GOOD NUMBER OF INVENTORS WITH GREATER VISION ABOUT THE SOCIETY. INVENTORS HERE NEED NOT...
 
2 referals 2 arguments, 97 views
These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I...
 
3004 referals 23 arguments, 492 views
C vs B
 
0 referals 3 arguments, 51 views
more...  
Sponsored Jobs
More From Author
Marketing is also about continuous changes in consumer profile, their needs and demands etc. and the marketing strategy has to change accordingly. If anybody Remamber that any strategy is not the best strategy, when it is not copied or has not been...
Social media is a platform to voicing opinions on anything and everything, where any positive feedback is considered as personal referral from a fellow user, which is far more impactful than any other form of advertisement. 
For creating WOM, some customer has to first experience it and then they will populate the good point about it through viral marketing. So, if any company wants to create a good WOM, then they first need to make in-store shopping experience excellent,...
more...  
  • Popular Knowledge
  •  
  •  
  • Popular Jobs
  •