how to sdell directly to customers of a specific product?

I would partly say "yes" and partly "no". I had been trying to sell a detergent called "Kite" which performs exceedingly well compared to its counterparts of MNCs at its price level and a dish wash bar called "Sabena" which is much above par than the branded varieites . I had been successful in some areas while marketing with Hotels where I had an access (in most of the places I was denied the very audience) and with my Dhobi friends . Now as regards to my pointing "no " , I admit I am a failure . I had tried my products with the Indian middle class by free sampling . At that point of time its okay, but once I come out they are influenced by the big brands with all pervasive TV ads and my products vanish from their eyes and minds . Its an irony that one MNC dominates the whole Indian consumption , the very fact Henkel (though an MNC) is offering its stakes for sale having failed after trying for 20 years. If that be the case think of small players , it seems they have no right to survive . Sabash India and Sabash Indians .

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