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Imitating Google: Microsoft previews Google apps

Created by : Prarthana Devi, Database Architect/Designer, Leading IT Company  | 09 18 2009 09:43:33 +0000
Industry : InternetFunctional Area : Business Models(Strategy & Execution)
Keywords : google microsoft excel google apps microsoft office microsoft word microsoft power point
Activity:  105 views;  last activity : 07 06 2010 20:18:09 +0000

It is said that imitation isn’t always the sincerest form of flattery, and this is certainly the case for Microsoft in the development and launch of its web-based browser versions of Word, PowerPoint, Excel and OneNote. All based in the cloud, the web-based versions of these products, which are aggressive competitors to Google Apps, have fewer features than their desktop cousins but still give users basic tools to edit and change documents in the cloud.


Microsoft Office’s move to the cloud isn’t surprising. Facing stiff challenge from Google’s browser-based Apps products and its new Chrome OS, Microsoft was always under pressure to make its three screens strategy, which is the ability for products to synchronize across the phone, browser, and desktop, a successful reality. And the SkyDrive-based, collaborative web-based apps is very impressive.

So what do you think guys will this New strategy from Microsoft work?

  
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I think MS have been around a longer period of time in this field than anyone and MS didn’t have a lot of competition, either, so there was little or very less encouragement for them to really excel but the google came along the way and Microsoft was not up to the markt.  Now they have that encouragement and are doing something about it. This war will benefit both Google and MS.  Most importantly, the war will benefit the consumers. If the battle is which free browser based office suite wins, Microsoft has already lost, because even if it takes that entire market, it will be making 1/10 or less of what it was making on desktop Office sales.
By Prarthana Devi, Database Architect/Designer, Leading IT Company  | 09 18 2009 09:43:33 +0000
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