Impact

Cultural Adaptation refers to the making of business decisions appropriate to the cultural traits of the society. Thus the decision should be sensitive to local culture to ensure the local customs and traditions are not constraints to their application.

Thus products marketed in International Market may be needed to be modified to the foreign country’s climate and cultural preferences.

The concept of Impact of Cultural behavior on the consumption pattern in market aims to understand the impact of cultural and consumption factors on European and Asian markets. The concept will help researcher and marketers to understand the cultural dynamics of both markets by studying the respective people, their pattern of life, their traditions, their faiths and fancies. The researcher and marketers also require understanding of religion, language; consumption habits, lifestyles, and buying behavior of European and Asian customers.

The research on this topic is important because many national companies are going in international market to promote their products and services. The research will help them to understand the opportunities and cultural threats that are present in International Market. The study can be used as reference to the researchers who are interested in conducting the research in same area in future.