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Topic : Creating buzz without Advertising
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Marketing & Branding

 

importance of over-advertising

Created by : rajesh kumar, Freelancer, Teaching/Education  | 05 10 2010 05:31:31 +0000
Keywords : importance of over-advertising
Activity:  266 views;  last activity : 07 06 2010 20:18:09 +0000
 
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Dear Friends!!

No Excess can ever be good.

Excessive eating at best can cause stomach upset.

Excessive advertising asides increasing product cost can hamper quality consonance. 
By Ravindra Sharma, Managing Consultant, CHEF-India  | 05 13 2010 06:42:30 +0000
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If you have already written that it was over than it has no importance. EXCESS AND OVER IS ALWAYS BAD.

But there maybe difference in our wording because maybe one ad has two views. One is over and second is need. If we advertise over our need in a particular place then it doesn't provide extra benefit to company. But if it is need for company then it has importance in the view point of company although it looks like an over ad for others.....
By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 05 11 2010 16:00:28 +0000
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advertising is just like a waste of money and the consumer is the ultimate sufferer as the companies overcharge them to recover that extra amount spent on advertising the products.
By rajesh kumar, Freelancer, Teaching/Education  | 05 10 2010 05:31:31 +0000
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hammer it in the consumers mind so that he is forced to buy it unconsciously @@
By Ajay Ziz, Dy. Registrar,, University of Jammu  | 05 13 2010 10:44:46 +0000
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Can any one define waht is the limit of over advertising to check whether it is over or not. I dont think any advertisement is going over advertising especially if we look from the manufacturer's view. It is their right to expose their product as much as they can to get the attention of the users. So in general there is no limit or anything is over
By Manoj Kumar, Sr: Manager - QA, ARCHETYPE GROUP, INDIA  | 05 11 2010 14:54:49 +0000
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Yes it is important, today we need to compete with many companies. So advertisement is the only way to be successful in the market........

And they don't charge too much on the customer.....     
By Ayan Choudhury, Sr/Principal Corespondent, Leading media House  | 05 11 2010 14:33:54 +0000
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